Zainabu Issah
Accra
Summary
Strategic communications professional with extensive corporate experience in developing and implementing innovative digital, internal and external communication strategies. Presents strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs. Recognized as a strong team player with background in journalism and international affairs.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Investment Promotion Officer (PR Division)
Ghana Investment Promotion Centre
09.2016 - Current
- Responsible for strategic global communications and campaigns
- Developed, managed and drove a multi-channel communications strategy for the "Ghana on the Go", and the "Grow in Ghana, Grow with Ghana Campaign" of the Centre
- Developed comprehensive media outreach plan to increase visibility of the Center's activities in local, regional and national markets.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Managed and coordinated media relations with members of the media, influencers and business leaders during events of the Centre
- Took lead in the creation of relevant digital, video, audio and print content for dissemination to the general public
- Developed and implemented social media content across multiple platforms according to content calendars and promotional schedules
- Addressed public questions, complaints and requests and provided necessary assistance through the GIPC info mail.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases detailing relevant newsworthy information for circulation in the media
- Facilitated training for the media on technology transfer agreements
- Coordinated with creative and design teams to produce high-quality visuals for marketing
- Undertook research and surveys about the effective performance of the Centre with stakeholders
- Represented the Centre at media engagements to communicate company services to investing public and increase brand awareness
- Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
- Facilitated press conferences and other outreach events to raise visibility of organization.
- Monitored media coverage and produced detailed reports to analyze impact of public relations and campaign efforts.
- Managed internal company correspondence by delivering documents, memos and newsletters to appropriate personnel.
- Processed requests on Right to Information Bill
- Assisted the Head of Division in preparing the division’s programs and budget
- Performed any other function/task as and when assigned by the Divisional Head
Journalist (Daily Graphic)
Graphic Communications Group Limited
07.2010 - 08.2016
- Maintained up-to-date knowledge of current events and industry trends.
- Developed story ideas and conducted interviews with industry experts.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Wrote news stories for online publication, coordinating images and layout to deliver proper presentation.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Utilized social media to engage readers and promote content..
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
- Researched and gathered information to develop accurate and credible stories.
- Reported from field locations and wrote stories under tight deadlines.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
- Researched and analyzed newsworthy events, trends and issues.
- Participated in editorial meetings to discuss story ideas and content.
Education
Master of Arts - International Affairs
University of Ghana
Accra, Ghana12.2020
Bachelor of Arts - Communication Studies (PR Option)
Ghana Institute of Journalism
Accra, Ghana 05.2014
Diploma - Communication Studies
Ghana Institute of Journalism
Accra, Ghana06.2011
WASSEC Certificate - General Arts
Accra High School
Accra, Ghana05.2007
Skills
- Media Relations and Communications Strategy Development
- Social Media Content Development and Account Administration
- Brand Promotion, Advertising and Marketing
- Corporate Events Planning and Coordination
- Public Relations Strategies and Campaign Development
- Internal Communications
Accomplishments
- Awarded 2021 Best Worker in Public Relations and Communications Division of the Ghana Investment Promotion Centre (GIPC).
- Received a Special Award by the Management of the GIPC in recognition of my active participation and making an impact in team-building activities and social events in 2022.
Certification
- [Introduction to Cross-Border Contracts], [International Trade Centre SME Trade Academy], [March 27th- 13th April 2023]
- [Engaging With the Diaspora for Trade], [International Trade Centre SME Trade Academy], [March 6th to 20th March 2023]
- [Regional Course on Economic Issues in Regional Integration: Africa Continental Free Trade Accra], [The West African Institute for Financial and Economic Management (WAIFEM)], [October 31st to November 4th, 2022]
- [Investment Promotion and Facilitation for National Development, Ghana (Ghana) (Online)], [the Korea International Cooperation Agency and the Institute for Future Growth, Korea University under the International Cooperation Program of the Government of Korea], [August 30th-September 9th, 2021]
- [Modern Social Media and Meaningful Content Creation], [Social Ghana], [September 28th- October 1st, 2021]
Travelling, Photography
I love to travel to explore new territories and make memories through photography
Languages
English
Advanced (C1)
Ga
Intermediate (B1)
Akan
Intermediate (B1)
Hausa
Upper intermediate (B2)
Affiliations
- Member of the Ghana Institute of International Affairs (GHIIA)
- Associate Member of the Institute of Public Relations Ghana
Additional Information
- Charles Opoku Mensah
Head, Public Relations and Communications
Ghana Investment Promotion Centre
0244877583
Charles.opokumensah@gmail.com
- Nehemiah Owusu Achiaw
News Editor
Graphic Communications Group Limited
0242535898
59nehemia@gmail.com
- Dr. Prince Obiri-Korang
Lecturer in Law
University of Ghana School of Law
0504530902
p.obiri-korang@ug.edu.gh
Timeline
Senior Investment Promotion Officer (PR Division)
Ghana Investment Promotion Centre
09.2016 - Current
Journalist (Daily Graphic)
Graphic Communications Group Limited
07.2010 - 08.2016
Master of Arts - International Affairs
University of Ghana
Bachelor of Arts - Communication Studies (PR Option)
Ghana Institute of Journalism
Diploma - Communication Studies
Ghana Institute of Journalism
WASSEC Certificate - General Arts
Accra High School
- [Introduction to Cross-Border Contracts], [International Trade Centre SME Trade Academy], [March 27th- 13th April 2023]
- [Engaging With the Diaspora for Trade], [International Trade Centre SME Trade Academy], [March 6th to 20th March 2023]
- [Regional Course on Economic Issues in Regional Integration: Africa Continental Free Trade Accra], [The West African Institute for Financial and Economic Management (WAIFEM)], [October 31st to November 4th, 2022]
- [Investment Promotion and Facilitation for National Development, Ghana (Ghana) (Online)], [the Korea International Cooperation Agency and the Institute for Future Growth, Korea University under the International Cooperation Program of the Government of Korea], [August 30th-September 9th, 2021]
- [Modern Social Media and Meaningful Content Creation], [Social Ghana], [September 28th- October 1st, 2021]
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