Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
4
4
years of professional experience
Work History
Digital Marketing Manager
Armah Best
Accra
02.2020 - Current
Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
Built relationships with influencers to promote products or services through their channels.
Optimized web pages for higher search engine rankings using SEO techniques.
Planned and implemented strategies for paid search campaigns across multiple ad networks.
Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
Negotiated contracts with vendors such as web designers, copywriters and photographers.
Collaborated with internal teams such as IT department for technical support when needed.
Implemented tracking codes on websites to measure success of campaigns in real-time.
Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
Attended conferences, workshops or events related to digital marketing topics.
Wrote social media content to increase engagement with customers.
Improved short- and long-term digital marketing strategies.
Managed editorial image licensing and social media content.
Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.
Collaborated with public figures, companies and press to boost and enhance brand on social media.
Employed storytelling for digital content and developed unique campaigns to promote brand engagement.