Summary
Overview
Work History
Education
Skills
Timeline
Quote
Interests
Software
Generic
Elizabeth Elsie Esinam Dravie

Elizabeth Elsie Esinam Dravie

Accra- Lapaz

Summary

As a freelance writer with a BA in Communication Studies, I bring a versatile skill set and comprehensive knowledge of communication, media, and social media to my work. My academic background covered essential areas such as public relations, media ethics, and media management. These areas, combined with my professional experience, make me a well-rounded freelance writer capable of delivering high-quality content and strategic marketing campaigns.

Overview

6
6
years of professional experience

Work History

Digital Marketing Manager

Entrepreneurs Creative Marketing Limited (ECML)
01.2021 - Current
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
  • Increased customer engagement through social media.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Created and managed social media campaigns to increase brand engagement.
  • Improved website visibility through development and implementation of SEO strategies.
  • Devised content strategy to effectively engage target audiences.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Monitored return on investment of online and social media marketing efforts.

Content Writer

Elsieesinam Writes
Accra, Lapaz
2018.04 - Current
  • Completed thorough research into assigned topics.
  • Improved content quality by conducting thorough research and incorporating industry trends.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
  • Performed keyword research to optimize content for SEO.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Repurposed and optimized existing content for use in different mediums.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
  • Developed content for press releases and newsletters to promote products and services.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • Formatted content to adhere to industry-specific style guides.
  • Boosted reader engagement with carefully crafted headlines and compelling introductions.
  • Conducted interviews with subject matter experts to generate topics.
  • Managed competing deadlines with efficiency.
  • Studied and commented on current news and trends.
  • Consulted with editors to shape story and eliminate any errors.
  • Promoted and marketed works through social media platforms.
  • Developed and pitched story ideas to editors.
  • Prepared and submitted professional proposals to select publishers to outline works, promotional skills and literary experience.
  • Chose cover photography or artwork, selected fonts, and arranged designs to attract target readership.
  • Collaborated with illustrators and photographers to enhance content.

Marketing Manager

Property 233
Accra, Madina
01.2022 - 01.2023
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Optimized website content for improved search engine rankings and increased web traffic.

Freelance Content Writer

Think Expand Limited
04.2019 - 04.2022
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Conducted comprehensive research on diverse topics, ensuring accuracy and relevance of information in all written materials.
  • Expanded writing skillset by exploring various formats such as social media updates, email campaigns, video scripts, and ebooks.
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
  • Enhanced client satisfaction by delivering high-quality content, tailored to their specific needs and requirements.
  • Analyzed client feedback data to identify areas of improvement in writing processes or communication styles.
  • Strengthened content by thoroughly editing and proofreading content Number times prior to submission.
  • Managed multiple projects simultaneously while maintaining strict adherence to deadlines and quality standards.
  • Contributed guest posts on behalf of clients to reputable industry blogs or websites for increased exposure.
  • Mentored junior writers, providing guidance on best practices and professional development opportunities.
  • Recommended appropriate calls-to-action within the content to drive desired consumer behaviors.
  • Revised outdated web copy for clients based on current best practices or branding changes.
  • Added keywords, meta descriptions and alt image tags to increase SEO presence.
  • Generated creative ideas for blog posts, articles, whitepapers, and case studies that resonated with target audiences.
  • Collaborated with clients to develop compelling content strategies, resulting in increased website traffic and user engagement.
  • Streamlined workflow for greater efficiency by implementing a project management system for tracking assignments and deadlines.
  • Proofread and edited Type posts to prepare for publication.
  • Developed strong working relationships with clients, fostering trust and encouraging repeat business opportunities.
  • Ghostwrote articles for different clients and agencies in Type and Type industries, incorporating relevant SEO terms and interlinking.
  • Engaged readers through persuasive storytelling techniques that effectively communicated key messages and brand values.
  • Edited and proofread content for grammar, punctuation, and style consistency to maintain a professional tone.
  • Researched industry-related topics by performing interviews and combing online sources.
  • Continuously updated knowledge of industry trends to stay ahead of the curve when creating fresh content ideas for clients.
  • Created concise, eye-catching headlines and copy on Type and Type topics.
  • Created, edited, and optimized approximately Number pages of evergreen content to improve SEO ranking for specific keywords.
  • Optimized web content using SEO best practices, improving search engine rankings and online visibility.
  • Worked closely with design teams to ensure visual elements complemented written copy, enhancing overall user experience.
  • Conducted simple keyword research and used SEO guidelines to increase web traffic, increasing web traffic Number%.
  • Collaborated with marketing and sales teams to develop targeted content that aligned with promotional goals and strategies.
  • Completed thorough research into assigned topics.
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • Monitored competitor content to identify areas for improvement in client campaigns.
  • Conducted interviews with subject matter experts to generate topics.
  • Formatted content to adhere to industry-specific style guides.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Studied and commented on current news and trends.

Education

Communication Studies

Wisconsin International University College
05.2024

Skills

  • Digital Marketing
  • SEM strategy development
  • Social Media Management
  • Content Marketing Strategy
  • Project management abilities
  • Search Engine Optimization
  • Content Development
  • Competitor Analysis Techniques
  • Web Analytics
  • Communication and writing skills
  • Email marketing campaigns
  • Brand Development
  • Social media activities
  • Keyword analysis
  • SEO Strategies
  • Keyword Research Proficiency
  • Web Design Principles
  • Online Marketing
  • Email Marketing
  • Account Management
  • Business Development
  • Marketing Automation Tools
  • Market Analysis
  • Digital Advertising Platforms
  • Marketing Strategies
  • Strategic Planning
  • Social Media Marketing
  • Client Relationship Management
  • Influencer Marketing Collaboration
  • Google Analytics understanding
  • Product Promotion
  • Campaign Development
  • Trend Analysis
  • Conversion Rate Optimization
  • Copywriting and editing
  • Online Branding Strategies
  • Social media expert
  • Prospecting skills
  • Video Marketing Techniques
  • Public Relations Strategies
  • Internet Marketing
  • Audience Engagement
  • E-Newsletters
  • Calculating ROI
  • Mobile Marketing Tactics
  • Marketing strategy
  • Audience outreach
  • Revenue Generation
  • Content Marketing
  • Marketing Plan Development
  • Social Media Strategy
  • Marketing and Advertising
  • Brand positioning
  • Microsoft Office
  • Social Media Platforms
  • Adobe Creative Suite proficiency
  • B2C Marketing
  • Campaign Management
  • Relationship Building
  • SEO Optimization
  • Market Research Analysis
  • Google Adwords
  • Customer Relationship Management (CRM)
  • Content Curation
  • Corporate Communications
  • Marketing Program Management
  • Creative and Innovative
  • Social Media Campaigns
  • Brand-building strategies
  • Staff Management

Timeline

Marketing Manager

Property 233
01.2022 - 01.2023

Digital Marketing Manager

Entrepreneurs Creative Marketing Limited (ECML)
01.2021 - Current

Freelance Content Writer

Think Expand Limited
04.2019 - 04.2022

Content Writer

Elsieesinam Writes
2018.04 - Current

Communication Studies

Wisconsin International University College

Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Interests

Reading, Sports, Music and Swimming

Software

Canva, Sprout Social, WordPress, Adobe Photoshop, Google Apps, Trello, Capcut, MS Office

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Elizabeth Elsie Esinam Dravie