Summary
Overview
Work history
Education
Skills
Certification
Timeline
BusinessAnalyst
SAMUEL CHARM QUAYE TETTEH

SAMUEL CHARM QUAYE TETTEH

Aberystwyth,UK

Summary

Proactive Marketing Executive proficient in both traditional and
digital marketing campaigns. Highly effective in maximizing
results and promotion strategies.

Overview

8
8
years of professional experience
7
7
years of post-secondary education
1
1
Certification

Work history

Marketing Director

Gadget Physician
Accra, Ghana
01.2024 - 11.2024
  • Develop and execute marketing strategies to drive sales growth, enhance brand visibility, and manage marketing campaigns for gadget repairs and accessories
  • Introduced new digital marketing strategies which enhanced our customer engagement rate, as measured by key performance indicators such as engagement rate percentage (increased from 3.5% to 5.2%), click-through rate (CTR) (rose from 2.1% to 4.8%), social media shares (grew from 250 to 460 monthly), and post interactions (jumped from 400 to 1250 within three months)
  • Coordinated successful trade shows for increased brand exposure.
  • Formulated creative content for various advertising mediums to boost sales.
  • Grew annual revenue by 33% with a targeted sales and marketing strategy.
  • Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements which also brought the customer acquisition cost from £5 to £3 within the last quarter of 2024.

C.E.O

TRUENORTH CHARM SOLUTIONS
07.2021 - 12.2023
  • Company Overview: www.truenorthcharmsolutions.ltd
  • Strategic Leadership
    "Oversees the company's multifaceted operations, including importing Kirkland Minoxidil and offering real estate and marketing services, resulting in a year-over-year revenue growth of 20%, a market expansion into two new regions, and an increase in product portfolio diversity by 15%."
  • Operational Efficiency
    "Streamlines operational processes for product importation and service delivery, achieving a logistics cost reduction of 12%, a real estate project completion rate of 95% on schedule, and a 4.8 out of 5 customer satisfaction rating.
  • Revenue Growth and Market Penetration
    "Drives revenue growth through innovative strategies in the Minoxidil import market and real estate sectors, contributing to a sales volume increase of 25%, a lead generation growth of 40%, and a customer retention rate improvement from 75% to 90%

Telesales Executive

Tonaton.com
Accra, Ghana
08.2016 - 11.2020
  • Company Overview: TONATON GHANA LIMITED
  • Utilized inbound and outbound telephone calls to persuade customers to purchase the company’s products and services, achieving a conversion rate increase from 15% to 25%, a call success rate improvement from 60% to 75%, and an average customer satisfaction score rising from 4.2 to 4.8 out of 5 over six months
  • Generated leads and promptly resolved customer complaints, resulting in a lead conversion rate improvement, a customer retention rate increase from 70% to 85%, and an average complaint resolution time reduced from 48 hours to 24 hours, contributing to a rise in the customer satisfaction score from 4.0 to 4.6 out of 5.

Education

Bachelor of Business Administration - Marketing

Valley View University
01.2016 - 01.2023

Skills

  • ChatGPT
  • SEO & SEM
  • Analytical and Data Analysis
  • Conversion Rate Optimization
  • Email Marketing
  • Digital Advertising
  • Content Creation
  • Social Media Marketing
  • Digital Market Strategist
  • HubSpot
  • Semrush
  • Canva & Capcut
  • MailChimp
  • Phone Videography
  • Project oversight
  • Campaign planning
  • Social media engagement
  • Creative and innovative
  • ROI analysis
  • Prospect targeting
  • Performance metrics
  • Campaign management
  • Sales strategies
  • E-commerce
  • Marketing plan development

Certification

  • Charted Institute of Marketing, Attaining Professional Marketing Standards
  • National Service Certification, 01/01/16
  • Google Certificate in Digital Marketing & E-commerce, 01/01/23

Timeline

Marketing Director

Gadget Physician
01.2024 - 11.2024

C.E.O

TRUENORTH CHARM SOLUTIONS
07.2021 - 12.2023

Telesales Executive

Tonaton.com
08.2016 - 11.2020

Bachelor of Business Administration - Marketing

Valley View University
01.2016 - 01.2023

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SAMUEL CHARM QUAYE TETTEH