SAMUEL CHARM QUAYE TETTEH
Accra
Summary
Successful marketing executive with talent for cultivating high-performance teams, improving client relations,and maximizing results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Director
Gadget Physician
01.2024 - 04.2025
- Develop and execute marketing strategies to drive sales growth, enhance brand visibility, and manage marketing campaigns for gadget repairs and accessories
- Introduced new digital marketing strategies which enhanced our customer engagement rate, as measured by key performance indicators such as engagement rate percentage (increased from 3.5% to 5.2%), click-through rate (CTR) (rose from 2.1% to 4.8%), social media shares (grew from 250 to 460 monthly), and post interactions (jumped from 400 to 1250 within three months)
- Coordinated successful trade shows for increased brand exposure.
- Formulated creative content for various advertising mediums to boost sales.
- Grew annual revenue by 33% with a targeted sales and marketing strategy.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements which also brought the customer acquisition cost from £5 to £3 within the last quarter of 2024.
C.E.O
TRUENORTH CHARM SOLUTIONS
07.2021 - 12.2023
- Company Overview: www.truenorthcharmsolutions.ltd
- Strategic Leadership
"Oversees the company's multifaceted operations, including importing Kirkland Minoxidil and offering real estate and marketing services, resulting in a year-over-year revenue growth of 20%, a market expansion into two new regions, and an increase in product portfolio diversity by 15%." - Operational Efficiency
"Streamlines operational processes for product importation and service delivery, achieving a logistics cost reduction of 12%, a real estate project completion rate of 95% on schedule, and a 4.8 out of 5 customer satisfaction rating. - Revenue Growth and Market Penetration
"Drives revenue growth through innovative strategies in the Minoxidil import market and real estate sectors, contributing to a sales volume increase of 25%, a lead generation growth of 40%, and a customer retention rate improvement from 75% to 90%
Telesales Executive
Tonaton.com
08.2016 - 11.2020
- Company Overview: TONATON GHANA LIMITED
- Utilized inbound and outbound telephone calls to persuade customers to purchase the company’s products and services, achieving a conversion rate increase from 15% to 25%, a call success rate improvement from 60% to 75%, and an average customer satisfaction score rising from 4.2 to 4.8 out of 5 over six months
- Generated leads and promptly resolved customer complaints, resulting in a lead conversion rate improvement, a customer retention rate increase from 70% to 85%, and an average complaint resolution time reduced from 48 hours to 24 hours, contributing to a rise in the customer satisfaction score from 4.0 to 4.6 out of 5.
Education
High School Diploma -
Preyterian Boys Senior High School
Accra, Ghana09-2007
Bachelor of Business Administration - Marketing
Valley View University
Accra01-2013
Skills
- ChatGPT
- SEO & SEM
- Analytical and Data Analysis
- Conversion Rate Optimization
- Email Marketing
- Content Creation
- Social Media Marketing
- Digital Market Strategist
- HubSpot
- Semrush
- Canva & Capcut
- MailChimp
- Project oversight
- Creative and innovative
- Paid Advertisement
- Performance metrics
- Campaign management
- Sales strategies
- E-commerce
- Marketing plan development
Certification
- Charted Institute of Marketing, Attaining Professional Marketing Standards
- National Service Certification, 01/01/16
- Google Certificate in Digital Marketing & E-commerce, 01/01/23
Timeline
Marketing Director
Gadget Physician
01.2024 - 04.2025
C.E.O
TRUENORTH CHARM SOLUTIONS
07.2021 - 12.2023
Telesales Executive
Tonaton.com
08.2016 - 11.2020
High School Diploma -
Preyterian Boys Senior High School
Bachelor of Business Administration - Marketing
Valley View University
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