Summary
Overview
Work History
Education
Skills
Accomplishments
Sight-seeing, Reading and watching Movies
Languages
Timeline
Generic

Racheal Nyantakyiwaa

Accra

Summary

Dynamic and Professional Marketing Executive with a proven track record at Citacom Systems limited and an entrepreneur who excels in strategic planning and brand awareness. Over 13-15 years working experience has given me expertise in creating and executing campaigns that resonate with target audience and committed to compliance, building strong and impactful marketing insight.

Overview

19
19
years of professional experience

Work History

Marketing Executive

Citacom Systems Limited
02.2016 - Current
  • Market Research and Analysis: Conducting research to understand the preference of consumers regarding digital payments, formulating and developing effective marketing strategies that align with organizational set goals.
  • Target Audience identification: Identifying key market audience to suit marketing message such as Banks, Fintech partners and SMEs,
  • Brand Awareness And Management;Building and creating awareness of digital payments solutions and hard- ware repairs within West Africa market and position the company secure, reliable and innovative.
  • Local Content and Compliance; Ensuring marketing activities and materials are incompliance with the regulations set by Ghanaian financial bodies like the Bank of Ghana{BoG} or the Central Bank of Ghana and communicate trust , fraud prevention and security to customers.
  • Relationship Management; Building and maintaining strong relationships with customers and liaising with internal and external partners to ensure consistent message and coordinated efforts.
  • Marketing Strategy and Planning; Develop and execute marketing strategies to grow EFT products and services such as POS, Mobile payments and online transfers.
  • Stakeholder Management ; Represent the company at industry's events,conferences, exhibition and collaborate with banks ,telcos and payment networks.

Store Manager

Frydays
02.2013 - 07.2015
  • Oversaw daily operations that ensure compliance with company policies and procedures.
  • Analyze sales data, cash handlings and implementing strategies that enhanced customer experience,
  • Monitor staff performance and handle discipline when needed.
  • Responsible for the day to day customer satisfaction, resolving issues promptly and maintains a welcoming and clean dinning environment at all times
  • Manage inventory levels and reporting daily performance to the owner.
  • managed 15 working staff and approximately 20 calls and emails per day.

National Service Person

National Health Insurance Scheme
10.2010 - 10.2011

Public and Relations Support;

  • Help the PRO in communicating with client.
  • Go on educational , sanitization activities and help manage walk-in clients.

Client Services;

  • Provide guidance on registration and renewal of members of the scheme and attend to client enquiries and complaints respectfully.

Compliant Handling

  • Record compliant and forward them to the appropriate units and follow up on unresolved issues to ensure timely resolutions.

Community Outreach

  • Support field activities such as education and registration exercises
  • Implemented strategies to streamline claims processing, reducing turnaround time for approvals.

Intern

Pepsi-Cola Bottling Company
05.2008 - 06.2009
  • Collaborated with cross-funtional teams to enhance communication and workflow.
  • Assist with the sales team during market visit and roadshows.
  • Participated with product promomtions and market reach reserach.
  • Collect market and customer feedback.
  • Obseve teamwork, leadership and problem solving.
  • Gain pratical industry expirence.



Junior Sales Personnel

Baron Distillary
03.2007 - 02.2008
  • Assist in delivery.
  • Coordination with driver and warehouse staff.
  • Verify legal age requirement where applicable.
  • Developed sales, negotiation and communication skills.
  • Report safety or operational issues to supervisor.
  • Monitor competitor pricing and product.
  • Support senior sales staff in meeting target.
  • Ensure customer satisfaction and repeat.
  • Help with product promotion, tasting where permitted.

Education

Bachelor Of Science Degree in Marketing -

Institute Of Professional Studies
Accra, Ghana
09-2010

Skills

  • Communication( written and verbal)
  • Team Leadership
  • Strategic Planning
  • Problem solving
  • Branding
  • Creativity
  • Negotiation
  • Entrepreneur
  • Time management
  • Inter-personal

Accomplishments

  • Increase Citacom revenue by 30% within a period three years.
  • Spearheaded and collaborated with team to construct ATM sites for Access Bank and UBA banks in Ghana.
  • Resolved customer issues which led to strong customer relation and earn more contracts for Citacom
  • Recommenced by upper management for successfully branding Citacom Sytems which has now attracted international like Verifon (USA) to to bestow VIP status on CItacom.
  • As an enterprenur I identify a niche where my company RacNyan Kloding was the suppling official Mens wear to the cooperate world as long side my responsibility at Citacom.

Sight-seeing, Reading and watching Movies

  • Sight-seeing;Exploring different cultures to understand global markets, consumer behavior and cross-cultural business practices.
  • Reading ; regular reading engages with business management and leadership literatures to stay informed on strategics thinking,market trends and organizational development
  • Watching Movies; watching documentaries that enhance insight into story telling,branding, leadership and decision-making.

Languages

English
Bilingual or Proficient (C2)

Timeline

Marketing Executive

Citacom Systems Limited
02.2016 - Current

Store Manager

Frydays
02.2013 - 07.2015

National Service Person

National Health Insurance Scheme
10.2010 - 10.2011

Intern

Pepsi-Cola Bottling Company
05.2008 - 06.2009

Junior Sales Personnel

Baron Distillary
03.2007 - 02.2008

Bachelor Of Science Degree in Marketing -

Institute Of Professional Studies
Racheal Nyantakyiwaa