SHAIBU ABUBAKAR
Kumasi
Summary
A capable, result oriented Marketing professional with experience of leading high-performance teams and successfully increasing efficiency and productivity whilst reducing cost and inefficiencies. Ability to keep a level head at all times, nurture and grow a business, evaluate opportunities and risk and also deliver innovative solutions to challenges. Possessing strong interpersonal as well as customer handling skills and very successful in helping define company direction, achieving goals and optimizing business. Presently, looking for a suitable managerial position with an ambitious organization, where there will be a bigger stage for his talent.
Overview
24
24
years of professional experience
Work History
Marketing Executive
Superlock Technologies Ltd
09.2019 - Current
- Mainly prospecting for new clients by visiting construction sites, trying to get links to owners, getting them to develop interest in our products, and then making follow ups to convert those interest into sales, and consequently achieved the following;
- Developed a solid database of almost 200 prospective clients that I am following to convert into sales
- Closed deals worth more than 100 thousand Ghana cedis within the first six months of my employment
- Working on some really big potential clients, and will be converting them into actual clients very soon.
District Manager
Federated Commodities Limited
09.2015 - 10.2017
- SANKORE
- Providing leadership and management to the business and fully responsible for the day to day running of the district
- Focused on developing programs that deliver effectiveness and playing a leading role in the mobilization, development and implementation of robust operational procedure, and in the end achieved the following:
- Resuscitated the District after it had collapsed, and recruited new set of Purchasing Clerks to form the District’s operation team
- Increased volumes of cocoa purchased from 5000 bags to almost 10000 bags within the first year of operation
District Manager
ECOM Agro Trading
09.2011 - 09.2015
- SANKORE
- Created the District from the scratch
- Recruited Marketing Clerks to form the District’s operations team
- Periodically organized training programs for farmers and marketing clerks on quality standards, leading to the purchase of good quality cocoa that met quality control standards at all times
- Disbursed seed fund to Marketing Clerks on weekly basis and made sure they delivered the cocoa to the depot in real time leading to the attainment of the right cycle time
- Weekly visitation to societies for monitoring and evaluation, ensuring zero stock balance at the end of the season
- Supported the field supervisor to train farmers and marketing clerks on RA certification standards and consequently got the district certified within the first year of operation
- Articulated the company’s distinctive competence and Unique Selling Proposition (USP) that made us more competitive
- Increased volume of cocoa purchased from 450 metric tons in the first year of operation to approximately 1200 metric tons in the second year, and continued improving the figure in the subsequent years
- Inspired and motivated support staff for smooth operation of the district
District Manager
Adwumapa Buyers Limited, SANKORE
09.2005 - 09.2011
- Spearheaded the rejuvenation of the district after it nearly collapsed in the 2004/05 Main Crop Season
- Collaborated with support personnel to affect satisfactory and timely solutions to diverse issues
- Brought stability to the District’s operation and kept increasing purchases every season
- Surpassed revenue goals for six consecutive seasons
- Developed and deepened relationships to form lasting and loyal partnerships, with all the relevant stakeholders in the industry
Assistant District Manager
Adwumapa Buyers Limited, KONONGO
10.2004 - 09.2005
- Performed mainly administrative functions to support the district manager in managing the operations of the district
Sales Representative
Ghana Broadcasting Corporation, GBC
09.1999 - 01.2005
Marketing Manager
Zuria 88
03.2004 - 09.2004
- KUMASI
- Assisted in the creation of the sales and marketing department
- Prepared detailed marketing forecasts on a daily, weekly and quarterly basis
- Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies
- Assisted in editing and revising all marketing content to guarantee the highest quality of writing
Sales Representative
FRIGO GHNA LTD
06.2003 - 09.2004
- Prospecting for new clients through cold- calling
- Established new customer accounts
- Maintained productive relationships with existing customers through exceptional follow-up after sales
- Landed new customer accounts through a consistent combination of perseverance, dedicated cold calling and exceptional service
- Efficiently addressed issues with customer accounts to ensure quick resolution
English Language teacher
Wulugu Junior Secondary School, WULUGU, NORTHERN REGION
08.2001 - 07.2002
Education
MBA - Marketing
Kwame Nkrumah University of Science and Technology
2014
BBA - Marketing
Christian Service University College
2010
HND - Marketing
Kumasi Technical University
2001
Skills
- AND COMPETENCIES
- Excellent hands on management and communication skills
- Impeccable ability to communicate and present confidently, clearly and expressively
- Skilled negotiator, with proven experience in a business environment
- Strong training and development abilities
- Excellent report generation and analysis
- Creative problem solving
- Proficiency in MS office applications, particularly word and Excel
- Sales Training
- Prospect Targeting
- Quality Leadership
- Sales Strategies
- Excellent Written and Verbal Communicator
- Accomplished Manager
- Strong Time Management
- Reporting Capabilities
- Microsoft Office
- Sales Support
- Marketing Plans
- Strategic Marketing
- Corporate Communications
- Sales Promotion
- Marketing Effectiveness
- Effective Customer Communication
- Customer Retention Strategies
- Client Meetings
- Developing Targeted Leads
- Competitive Analysis
- Intelligence Gathering
- Staff Monitoring
- Presentations
- Positioning
Additional Information
- ACTIVITIES AND HONORS , XCULTURE INTERNATIONAL BUSINESS STUDENTS COLLABORATION PROJECT
Timeline
Marketing Executive
Superlock Technologies Ltd
09.2019 - Current
District Manager
Federated Commodities Limited
09.2015 - 10.2017
District Manager
ECOM Agro Trading
09.2011 - 09.2015
District Manager
Adwumapa Buyers Limited, SANKORE
09.2005 - 09.2011
Assistant District Manager
Adwumapa Buyers Limited, KONONGO
10.2004 - 09.2005
Marketing Manager
Zuria 88
03.2004 - 09.2004
Sales Representative
FRIGO GHNA LTD
06.2003 - 09.2004
English Language teacher
Wulugu Junior Secondary School, WULUGU, NORTHERN REGION
08.2001 - 07.2002
Sales Representative
Ghana Broadcasting Corporation, GBC
09.1999 - 01.2005
MBA - Marketing
Kwame Nkrumah University of Science and Technology
BBA - Marketing
Christian Service University College
HND - Marketing
Kumasi Technical University
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