Kofi Asante
Greater Accra Region
Summary
A passionate digital professional, and a keen enthusiast of web and mobile technologies. A firm believer in technology and culture, who envisions a world where both can be harmonized to deliver more rewarding brand experiences to consumers. Devoted to empowering the digital ecosystem, through partnerships and collaborations, to deliver value to brands. Currently engaged in providing digital skills to small business owners and business executives.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Digital Skills Consultant
GIZ Ghana
12.2021 - Current
- Providing digital skills training to small businesses and start-ups, enabling them to drive growth through digital platforms and tools
Digital Marketing Training Consultant
National Banking College
08.2021 - Current
- Providing digital marketing training to the college's financial institution clients
Founder/Director
Man & Robot Digital
01.2020 - Current
- Developed and implemented a comprehensive business plan to launch the company.
Head Of Digital
Vlisco Ghana Group
03.2022 - 12.2022
- On a mission to transform the business of Vlisco Ghana Group by nurturing a digital ecosystem to streamline work processes that enrich the experiences of our customers and consumers
- I spearheaded the e-commerce and RFID integration projects as part of digital transformation drive
New Business Development
Interactive Digital
05.2021 - 04.2022
- - Driving the business via digital opportunities!
- - Focused on leveraging owned, earned and paid media to generate leads
- Qualifying leads, by guiding prospects to align their business objectives to a multi-channel digital approach that delivers ROAS
General Manager/Digital Lead-in-transition
Interactive Digital
08.2014 - 05.2021
- Growing agency to gross profit levels of >GHS1.2million per annum
- Considerable experience in:
- - Strategy
- - Account Management
- - Digital Campaign Leadership
- - Search Management
- - Multi-channel CRM
- - Budgeting & Finance
- - Analytics
Digital Strategist
ReZultz Advertising
08.2012 - 08.2014
- Integrating digital strategies and tactics into Integrated Marketing Comms plans
Founder
Streetwise Interactive
11.2005 - 08.2012
- Not actively working on this project anymore
Creative/Interactive Media Executive
Admedia FCB
02.2011 - 04.2012
- Brainstorming creatives ideas, and Copywriting
- Also leading digital planning and strategy proposals to brands
Creative Executive
Multiple Concepts
10.2007 - 06.2010
- Brainstorming creative ideas for marketing communications campaigns, developing creatives briefs, copywriting, assisting with art direction and proposing digital media channels to complement traditional advertising
Snr. Copywriter
STB McCann Accra
01.2006 - 10.2007
- Brainstorming creative ideas for marketing communication campaigns and copywriting
Customer Service Administrator
broadbandbuyer.com
05.2005 - 11.2005
- End-to-end e-commerce role in wireless broadband devices: tracking online orders, taking orders on the telephone, verifying credit card payments and providing first line technical support
Customer Service Advisor (BT Call Centres)
Hays
01.2003 - 05.2005
- Front line remote diagnostics for broadband faults, repair engineer scheduling and basic customer advisory
Education
Professional Diploma - Digital Marketing, Strategy, Planning, SEO & PPC, Social Media, Email, Mobile, Display advertising and Web analytics
Digital Marketing Institute
12.2012
BA - Arts, English, Classical History & Civilisations
University of Ghana
12.2002
Skills
- Digital Communications
- Digital Skills Training
- Business Development
- Advertising
- Digital Marketing
- Marketing communications
- Marketing
- Digital Strategy
- Digital Media
- Social Media Marketing
- Mobile Marketing
- Brand Development
- Online Marketing
- SaaS Sales
Certification
- Professional Diploma in Digital Marketing, Digital Marketing Institute, 111100-12-Web
- Strategic Thinking, LinkedIn
- Channel Partner, JungleWorks
- Agency Partner, WP Engine
- Blueprint Agency Ambassador, Meta
- Digital Strategy, LinkedIn
- Strategic Partnerships: Ecosystems and Platforms, LinkedIn
- Building an Integrated Online Marketing Plan, LinkedIn
- HubSport Marketing Software Certified, HubSpot, 07/01/20, 07/01/21, 4357c9c2f0e2407fab9ed07e77e3e53b
- Optimizing your Martech Stack, CXL, 23073371
- Project Management for Marketers, CXL, 22886941
- Marketing strategy, CXL, 22522926
- Channel Partner, WebEngage
- Channel Partner, Masscomm
References
References available upon request.
Timeline
Head Of Digital
Vlisco Ghana Group
03.2022 - 12.2022
Digital Skills Consultant
GIZ Ghana
12.2021 - Current
Digital Marketing Training Consultant
National Banking College
08.2021 - Current
New Business Development
Interactive Digital
05.2021 - 04.2022
Founder/Director
Man & Robot Digital
01.2020 - Current
General Manager/Digital Lead-in-transition
Interactive Digital
08.2014 - 05.2021
Digital Strategist
ReZultz Advertising
08.2012 - 08.2014
Creative/Interactive Media Executive
Admedia FCB
02.2011 - 04.2012
Creative Executive
Multiple Concepts
10.2007 - 06.2010
Snr. Copywriter
STB McCann Accra
01.2006 - 10.2007
Founder
Streetwise Interactive
11.2005 - 08.2012
Customer Service Administrator
broadbandbuyer.com
05.2005 - 11.2005
Customer Service Advisor (BT Call Centres)
Hays
01.2003 - 05.2005
- Professional Diploma in Digital Marketing, Digital Marketing Institute, 111100-12-Web
- Strategic Thinking, LinkedIn
- Channel Partner, JungleWorks
- Agency Partner, WP Engine
- Blueprint Agency Ambassador, Meta
- Digital Strategy, LinkedIn
- Strategic Partnerships: Ecosystems and Platforms, LinkedIn
- Building an Integrated Online Marketing Plan, LinkedIn
- HubSport Marketing Software Certified, HubSpot, 07/01/20, 07/01/21, 4357c9c2f0e2407fab9ed07e77e3e53b
- Optimizing your Martech Stack, CXL, 23073371
- Project Management for Marketers, CXL, 22886941
- Marketing strategy, CXL, 22522926
- Channel Partner, WebEngage
- Channel Partner, Masscomm
Professional Diploma - Digital Marketing, Strategy, Planning, SEO & PPC, Social Media, Email, Mobile, Display advertising and Web analytics
Digital Marketing Institute
BA - Arts, English, Classical History & Civilisations
University of Ghana
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