JOHN OLUWAFUNMINIYI ODETAYO
ACCRA,GHANA
Summary
Results-driven Sales Manager with talent for building high-performance teams and driving revenue growth. Expert in creating and executing strategic sales plans, leading to increased market share and improved customer satisfaction. Known for fostering long-term client relationships and delivering on business objectives.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work history
Modern Trade Sales Manager
SYYCOL LIMITED
ACCRA, GHANA
03.2023 - 09.2025
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Managed key accounts, resulting in consistent revenue generation.
- Negotiated lucrative contracts to secure long-term client commitment.
- Boosted gross margin percentages by initiating cost-saving measures.
- Implemented training programmes, improving team performance levels.
- Streamlined sales processes to enhance team productivity.
- Drove revenue growth by identifying and capitalising on emerging market trends.
- Developed robust client relationships for improved business growth.
- Coordinated promotional campaigns to boost brand visibility.
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Analysed sales reports to identify trends and update strategies.
- Optimised sales methods to best engage, acquire and retain customers.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
FMCG SALES MANAGER
RAFIMEX COMPANY LIMITED
ACCRA, GHANA
08.2016 - 02.2023
- · Overseeing 100+ account to ensure smooth running of the sales team.
- Assessing customer strength and performance
- Producing regular sales report on a weekly and monthly basis with proper analysis and comparison measure.
- Proper supervision of all modern trade key account and the account reconciliation.
- Managed key accounts, resulting in consistent revenue generation.
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Streamlined sales processes to enhance team productivity.
- Grew annual revenue by 50% with targeted sales and marketing strategy.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Ensuring Daily delivery transaction to various customers in Ghana and its environ within a stipulated time limit.
Assistant general manager
NOVA TRACK LIMITED
ACCRA, GHANA
08.2010 - 07.2016
- Managed inventory, ensured consistent supply of resources.
- Integrated sustainable practices into business operations, contributed towards environmental responsibility.
- Prioritised staff welfare for improved morale and commitment.
- Conducted regular employee training to enhance skillsets.
- Established effective communication channels with customers for superior service delivery.
- Complete fleet management system using analytical tracking reports.
- Managed all logistical operations to include the planning, procurement, inventory, maintenance and accountability of equipment and availability.
- Managed 100+ personnel to perform efficiently, promote synergies for improvement of daily functions in purchasing, distribution, mail distribution and inventory control.
- Troubleshooting technical issues when the need arises, and escalating to the appropriate department.
- Define and maintaining all implementation processes, managing implementation lifecycle.
- Managed the team to ensure daily, weekly and monthly commitments are being upheld.
- Optimized sales and field resources using electronics proof of delivery (EPOD) for the client.
- Automate business processes to enhance competencies.
- Reducing turnaround time (TAT) to the minimum to increase efficiency.
- Using Mobile enterprise technology in storing relevant information and processing data that leads to attainment of faster and better result.
- Assessing project issues and identifying solutions to meet productivity, quality and customer goals.
- Focus on key priority and setting milestone to ensure proficiency and efficiency.
- Maintaining good relationship between internal and external customers.
- Ensures compliance with device/instrument regulation.
- Weekly analysis of client communicating list.
- Statistical analysis of active and inactive asset using excel and SPSS packages.
- Daily report on the performance of Engineers at various locations across the country.
- Configuration of tracking devices (stepp I, stepp II, stepp III, box unit, smart tracker and Calamp Unit).
- Tracking of vehicles with their geographical locations.
- Complete team engagement to achieve a tracking project through GPS.
- Daily maintenance uploads on the system with a good data base.
Education
Bachelor of Science - Industrial Mathematics
Adekunle Ajasin University
Akungba Akoko, Ondo State 08.2007 - 05.2010
Higher National Diploma - Statistics
Federal Polytechnic Ado - Ekiti
Ekiti State 09.2005 - 06.2007
Ordinary National Diploma - Mathematics/Statistics
Federal Polytechnic Ede
Osun State 01.2001 - 11.2003
Skills
- KPI monitoring and analysis
- Target achievement focus
- Market trend awareness
- Product knowledgeability
- Delegation proficiency
- Customer retention tactics
- Contract negotiation
- Time efficiency
- Sales techniques
- Team Leadership
- Data analysis
Affiliations
- Travelling, Knowledge Acquisition and watching Football
Timeline
Modern Trade Sales Manager
SYYCOL LIMITED
03.2023 - 09.2025
FMCG SALES MANAGER
RAFIMEX COMPANY LIMITED
08.2016 - 02.2023
Assistant general manager
NOVA TRACK LIMITED
08.2010 - 07.2016
Bachelor of Science - Industrial Mathematics
Adekunle Ajasin University
08.2007 - 05.2010
Higher National Diploma - Statistics
Federal Polytechnic Ado - Ekiti
09.2005 - 06.2007
Ordinary National Diploma - Mathematics/Statistics
Federal Polytechnic Ede
01.2001 - 11.2003