AGYEKUM GYIMAH AKWASI
Takoradi
Summary
A capable and results oriented business development manager and sales manager with over a decade of experience in leading high-performance teams and successfully increasing efficiency, productivity and revenue whilst reducing cost and inefficiencies
Overview
10
10
years of professional experience
Work History
PROGRAMS MANAGER
Global Media Alliance
2019.02 - Current
- Conducted comprehensive program evaluations that grew the audience share of YFM from 12,000 to 60,000 in 6 months
- Developed strategic plans for the identification of new trade and consumer revenue opportunities to be exploited by the sales team; that led to an 88% growth in sale/ revenue in my first year
- Mapped out a strategy that ensured that YFM stayed abreast of market and economic developments that improved competitiveness
- Optimized resource allocation, effectively balancing priorities and managing competing demands
- Management and setting of KPI's for a staff strength of 30
- Appraisal of staff
- Coached team members on professional development opportunities, contributing to improved overall performance
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management
- Led YFM to win Radio Station of the Year and Events & Experiential Company of the year at the Western Regional Business Awards 2021
- Increased customer satisfaction through effective communication of program goals and expectations.
Chief Operating Officer
Power Haus Promotions
2016.01 - Current
- Coordinating of team effort for the successful organization of Ghana's Official Street Skating Festival; Skate Fest (SK8 Fest) for 3 successive years and counting
- Spearheaded a brand strategy that led to a 60% upward swing in competition participation
- Prepare sponsorship proposals for prospective corporate partners
- Negotiated contracts and agreements to secure favorable terms and maximize profits
- Led a team of event volunteers that resulted in the achievement of a GH40,000 sponsorship target in 3rd Year of competition
- Developing positive direct relationships with key business contacts and partners.
EVENTS MANAGER
Radio Maxx & Kyzz Fm
2018.03 - 2019.01
- In charge of on-air activations
- Develop the delivery of station events from proposal write up
- Managed budgets effectively, optimizing allocation of resources to maximize event impact
- Defined company brand position through station events
- Executed flagship events that drew upward of 10,000 crowds
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally
- Ensured smooth event transition with thorough pre-event walkthrough and detailed day-of coordination efforts.
REGIONAL BRANDS MANAGER
Ahomka Beverages Company Ltd.
2017.03 - 2018.05
- Championed innovative marketing tactics that helped differentiate the brand from competitors in a crowded market landscape
- In charge of ‘below the line' activations in territory
- Developed and wrote creative briefs for merchandising and advertising for radio
- Monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for the beverage brand
- Development of event concepts to drive brand visibility
- Boosted regional sales through effective product positioning, pricing strategies, and promotional offers.
HEAD OF PROGRAMS
Focus One Media (Spice fm, Beach Fm, Pluzz Fm, Radio Maxx)
2017.01 - 2018.02
- Development of new and exciting programs/segments that led to a bump in the performance of Beach FM from 9th position to No
- 1 urban brand on the Geopoll chart
- Preparation of monthly, quarterly and yearly reports
- Conceptualizing, planning and execution of events
- Identification and pursuit of relevant new business opportunities
- Responsible for the smooth transmission of all on air programs
- Involved in the recruitment and mentoring of new staff
- Responsible for achieving all performance related targets including sales
- Supervision of all on air staff
- Undertaking staff performance reviews.
HR/OPERATIONS MANAGER/MARKETING MANAGER
Delta Flash Intervention
2016.01 - 2017.01
- Responsible for the management of security operations across 27 DFi sites
- Responsible for interviewing and recruiting new security staff
- Mapped out a campaign that led to an increment of revenue/clients from 22 to 27 within a year
- Training and coordinating work schedules of all security personnel to ensure a secured environment at all locations of clientele at all times
- Responsible for recruitment and training of staff
- Handling of contracts of over 130 staff
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
REGIONAL MARKETING MANAGER
Prime Stone Quarries
2014.01 - 2015.12
- Scouting for new clients
- Ensuring client satisfaction
- Development of creative ways to ensure consumer top of mind awareness.
Education
HND in Accounting -
Sunyani Polytechnic
Brong Ahafo 12.2010
Skills
- Excellent hands-on management skills
- Excellent presentation and interpersonal communication skills
- Problem-Solving
- Friendly and approachable disposition
- Strong time management and organizational skills
- Comfortable with working with Senior & lower management
- Skilled negotiator, with proven experience in commercial settings
- Expertise in MS Word, MS PowerPoint, MS Excel
- Ability to keep a level head at all times
Personal Information
- Date of Birth: 09/13/87
- Nationality: Ghanaian
- Marital Status: Married
References
- Mr, Kwame Adu – Mante, C.E.O, Focus 1 Media, 024-406-5000
- Mr. Daniel Ayikwei, C.E.O, Delta Flash Intervention, 054-174-4019
Timeline
PROGRAMS MANAGER
Global Media Alliance
2019.02 - Current
EVENTS MANAGER
Radio Maxx & Kyzz Fm
2018.03 - 2019.01
REGIONAL BRANDS MANAGER
Ahomka Beverages Company Ltd.
2017.03 - 2018.05
HEAD OF PROGRAMS
Focus One Media (Spice fm, Beach Fm, Pluzz Fm, Radio Maxx)
2017.01 - 2018.02
Chief Operating Officer
Power Haus Promotions
2016.01 - Current
HR/OPERATIONS MANAGER/MARKETING MANAGER
Delta Flash Intervention
2016.01 - 2017.01
REGIONAL MARKETING MANAGER
Prime Stone Quarries
2014.01 - 2015.12
HND in Accounting -
Sunyani Polytechnic
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