Zubaida Abdel-Rahman
Accra
Summary
Results-driven professional with expertise in developing strategic marketing initiatives that enhance brand awareness and drive client engagement. Proven ability to conduct market research, manage key account relationships, and execute impactful social media strategies. Focused on ensuring customer loyalty and fostering business growth through targeted marketing efforts.
Overview
8
8
years of professional experience
Work History
Senior Accounts & Community Engagement Manager
Brand Anchor
09.2024 - 01.2026
- Created strategic marketing plans to enhance brand awareness.
- Conducted market research to uncover emerging trends and opportunities.
- Facilitated client meetings to communicate project updates and expectations.
- Managed key account relationships, ensuring customer loyalty and retention.
- Developed detailed reports on marketing initiatives and campaigns.
- Formulated marketing strategies to effectively promote products and services.
- Developed communication materials to promote programs and initiatives effectively.
- Managed social media campaigns to promote community initiatives and increase participation.
- Managed social media accounts to engage with a wider range of stakeholders in the community.
- Coached staff on best practices for engaging with members of the public at events or online platforms.
- Organized conferences or workshops related to topics such as civic engagement or public policy development.
- Managed corporate social responsibility initiatives to enhance community engagement.
Accounts Manager
Bloom Interactive
Accra
01.2023 - 06.2024
- Executed strategic planning and oversaw social media campaigns, aligning content with brand objectives using an advanced editorial calendar.
- Managed social media content for multiple brands, increasing brand visibility and driving audience interaction.
- Spearheaded product promotions through social media, generating significant customer interest.
- Fostered partnerships with bloggers, influencers, and fans, expanding brand reach and engagement.
- Authored engaging social media posts to enhance customer interaction and brand loyalty.
- Crafted compelling marketing materials, including blogs and advertisements for various platforms.
- Innovated captivating video content for client websites and social media channels.
- Acted as primary liaison between account holders and internal teams.
Strategic Partnerships Lead
Belfast Africa
Accra
04.2022 - 07.2022
- Researched and identified opportunities for account growth and market expansion, enhancing strategic partnerships.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Completed day-to-day duties accurately and efficiently.
Business Development Manager
Agoo Magazine
Accra
01.2018 - 01.2019
- Successfully negotiated and secured long-term contracts with new customers in designated regions.
- Fostered strategic partnerships with key stakeholders to drive client retention and business expansion.
- Cultivated strong relationships with key clients, resulting in improved client retention.
- Elevated engagement levels within existing accounts, driving deeper market penetration.
- Conducted in-depth market analysis to uncover opportunities for account growth and penetration.
- Explored strategies for expanding market presence, identifying actionable opportunities for growth.
Campaign Consultant
Uber Ghana
Accra
04.2019
- Expertly curated partnerships with top-tier restaurants, optimizing campaign reach and impact.
- Executed targeted marketing campaigns to enhance brand awareness.
- Formed brand promotion plans
- Curated restaurant partners
Education
Certificate - Data Analytics
Africa Skills Hub
01-2020
BSc - Admin
King's University College
Weija01-2018
WAEC Certificate -
Wesley Girls High School
Cape Coast01-2011
Skills
- Client management
- Program management
- Campaign execution
- Marketing expertise
- Data-driven marketing
- Social media strategy
- Business development
- Strategic planning
Languages
- English
- Twi
Timeline
Senior Accounts & Community Engagement Manager
Brand Anchor
09.2024 - 01.2026
Accounts Manager
Bloom Interactive
01.2023 - 06.2024
Strategic Partnerships Lead
Belfast Africa
04.2022 - 07.2022
Campaign Consultant
Uber Ghana
04.2019
Business Development Manager
Agoo Magazine
01.2018 - 01.2019
Certificate - Data Analytics
Africa Skills Hub
BSc - Admin
King's University College
WAEC Certificate -
Wesley Girls High School