Yvonne Addison
Public Relations Manager
Accra
Summary
Proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Skilled at training employees and leveraging organized approaches to handle daily planning, scheduling and customer service requirements. Forward-thinking and industrious with diplomatic communication style focused on maximizing engagement and satisfaction. Customer-focused professional with successful nine-year career in Agricultural sector. Dynamic successful applying communication skills and managerial skills in busy business environment.
Overview
13
13
years of professional experience
Work History
Assistant Manager- Public Relations Officer
Ghana Irrigation Development Authority
GIDA
09.2013 - Current
- Establishing and maintaining lines of communication between GIDA and other organizations in the agricultural irrigation sub sector
- Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Writing of promotional material and press releases to be published in the media about GIDA
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
- Press briefings and news conferences) and serving as the Authority’s spokesperson
- Increased sales by driving operational efficiencies and building excellent customer rapport.
- Analyzing all media coverage about GIDA and tracking emerging issues using digital tracking on, for example web sites or blogs of interest to clients
- Producing of Irrigation Diaries Content (short clips and pictures) that is displayed on a television which highlights the activities and projects of GIDA at the front desk office for visitors to be educated more about the Authority
- Taking both pictures and videos of events that the Authority is embarking on and updating contents of the Authority’s website
- Producing good pictures to be selected for the use of yearly calendars
- Training National Service Persons to work as Front Desk personnel in attending to visitors and clients as well the operation of the telephone
- Achievement
- A leading team member of the GIDA and Volta River Authority (VRA) vibrant team that saw the sod cutting ceremony of the Pwalugu Multipurpose Irrigation Dam Project which took place at Pwalugu in the Upper East Region of Ghana in 2019
- Producing Irrigation Diaries Content
- A quarterly video and still picture content that is viewed on the TV placed at the Front Desk premises of the Ghana Irrigation Development Authority and allows visitors, staff and prospective clients and stakeholders some information of the activities and projects about the Authority.
Business News Reporter
Skyy Media Group
07.2011 - 08.2013
- Reported business news that captures the prices of foodstuffs at the Central business market as well as business stories in their respective measuring containers
- Updated the changes of price on the performance of the Cedi to Dollar rates on both local and international market
- Reported the prices of shortage or abundance of premix fuel at the Sekondi- Takoradi fishing harbor and beaches
- Updated the (Starbow Airline) Aviation news and flight fares as it changed at the Takoradi airport
- One business story that caught the attention of many residents in the Sekondi- Takoradi metropolis was my business story on funerals with the story captioned “Funerals, luxury or loss”.
Marketing Personnel
Beach FM
Sekondi, Takoradi
10.2010 - 05.2011
- Sold the radio station’s products to corporate organizations, hospitality and oil industry, the working class and business firms
- Brought on board the Effia Nkwantang Regional Hospital, the biggest Shopping Centre, Elma Shopping Centre at Anaji to sponsor a health program at the media house.
- Carried out day-day-day duties accurately and efficiently.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Assistant Manager
National Service
Ofoase, Akyem Mansa
10.2008 - 08.2010
- National Health Insurance Scheme Office at Akyem Mansa District in the Ofoase/Ayeribi Constituency, Eastern Region
- Responsibilities
- Took pictures of community members for the registration of their health insurance cards
- Filled registering forms of community members to partake in mass health insurance registration exercise in different communities
- Issued paid receipts to newly registered members for the health insurance cards
- Assisted the District Scheme Manager at the National Health Insurance Office to educate community members who make enquiries about the scheme
- Wrote monthly progress report about the activities the office has embarked on that includes profits, challenges, concerns and feedbacks that were came to the office.
- Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
- Helped with planning schedules and delegating assignments to meet coverage and service demands.
Intern Reporter
Ghanaian Times
Industrial Area, Accra
06.2009 - 08.2009
- Completed assigned pieces and developed independent stories.
- Completed research, compiled data, updated spreadsheets and produced timely reports.
- Attended three press conferences to gather relevant information.
- Wrote news stories, developed leads and constructed headlines
- Edited news report that reporters brought to the newsroom after going on invited assignments
- Assisted the Sub-news editors at night to select news for the next day's bulletin
- Assisted the news designers to design plates for the printing of the newspapers
- Wrote original feature and column stories for publication in the Ghanaian Times newspaper.
Education
B.A - Communications Studies (Public Relations)
Ghana Institute of Journalism
Accra, Ghana06.2019
Diploma - Communication Studies
Ghana Institute of Journalism
Accra11.2010
Skills
- Communication skills
- Team Player
- Organizational and planning skills
- Self-motivated
- Result-Oriented
- Advisory and Counseling skills
- Customer service
- Key stakeholder relationship building
- Managing customer relations
- Public relations skills
- Public Relations Campaigns
Reading, researching and cooking
I love to read and research on current Public Relations trends that is happing globally to enhance my work. Research is very key to help me achieve specific goals and objectives Iam embarking on. Reading and researching keeps me in the known and cooking always crowns my day.
Languages
French
Intermediate (B1)
German
Beginner (A1)
English
Advanced (C1)
Timeline
Assistant Manager- Public Relations Officer
Ghana Irrigation Development Authority
09.2013 - Current
Business News Reporter
Skyy Media Group
07.2011 - 08.2013
Marketing Personnel
Beach FM
10.2010 - 05.2011
Intern Reporter
Ghanaian Times
06.2009 - 08.2009
Assistant Manager
National Service
10.2008 - 08.2010
B.A - Communications Studies (Public Relations)
Ghana Institute of Journalism
Diploma - Communication Studies
Ghana Institute of Journalism
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