Yaw Mensah Frimpong
Summary
I have been involved in sales and marketing for about two decades now.
One major difference I have is the ability to research into target markets, acquire that vital data, analyze and factor it in production, booster overall sales performance and growth of a company.
Overview
21
21
years of professional experience
Work History
Managing Director (Sales and Marketing)
Deal Alliance Limited (Fruit Beverage Com.)
04.2021 - 02.2024
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services.
- Introduced new methods, practices, and systems to reduce turnaround time.
Trade Development Manager
Seven Up Bottling Company Ltd.(Producers O PepsiCo Products)
02.2014 - 10.2018
- Conducted market research to identify potential clients, leading to successful business partnerships and increased revenue generation.
- Analyzed competitors'' offerings and strategies, enabling the company to stay ahead of industry trends and capitalize on new opportunities.
- Enhanced client relationships through regular communication, providing market insights and addressing concerns effectively.
- Increased trade development opportunities by identifying and targeting new markets in collaboration with the sales team.
- Leveraged industry expertise in delivering informative presentations at conferences or seminars as a representative of the company''s thought leadership presence in the field.
- Established performance metrics for monitoring success of trade development initiatives, allowing for continuous improvement based on data-driven insights.
- Managed key accounts by maintaining strong relationships with stakeholders, ensuring high levels of customer retention.
- Developed and executed strategic marketing plans for product promotion and increased brand visibility.
Depot Manager
Seven Up Bottling Company Ltd (PepsiCo)
02.2012 - 01.2014
- Tracked and reported both individual and department productivity, quality and staffing levels and reported progress and concerns.
- Coached, developed and trained current team members to reach business metrics.
- Initiated new program tracking and compliance with existing SOPs.
- Made sound financial decisions in regards to waste, exceptions and junk outs related to local profit and loss.
- Streamlined depot operations by implementing efficient inventory management systems.
- Maintained accurate records of inventory levels, shipments, deliveries, and other essential documentation for the depot's operation.
Assistant Sales Manager
Healthilife Beverages Ghana Ltd.(Fruit Beverage Co
05.2007 - 05.2011
- Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
- Trained new hires on product knowledge, enhancing their ability to sell confidently and successfully close deals.
- Assisted sales team with completing customer transactions and managing issues.
- Developed strong client relationships for repeat business and increased referrals.
- Cultivated a positive work environment through fostering teamwork, open communication channels among staff members contributing towards higher employee satisfaction and retention rates.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Analyzed customer feedback to identify areas for improvement in service delivery.
Sales And Marketing Officer
Gentle Giant Company Ltd(Soy Beverage Com).
01.2003 - 10.2006
- Implemented innovative promotional tactics that captured consumer attention, resulting in increased market share over competitors.
- Analyzed market trends to adapt sales strategies, ensuring consistent growth in a competitive landscape.
- Designed and executed email marketing campaigns that increased open rates, click-through rates, and lead generation.
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Developed targeted marketing campaigns that effectively communicated brand value, driving consumer engagement and loyalty.
Education
Higher National Diploma (HND) - Computers in Business And Management
Cambridge Tutorial College
Jersey-United Kingdom12.1998
Advanced Level - Business Studies
Opoku Ware School
Kumasi06.1993
Advanced Level - Business Class
Opoku Ware School
Kumasi06.1991
Skills
- Operations Management
- Staff Management
- Quality Assurance
- Team Collaboration
- Client Relationships
- Mentoring and training
Accomplishments
In 2014Seven Up Bottling company Ltd (Producers of Pepsi products), for the first time been able to acquired the biggest market share and surpassed Coca Cola Bottling Company Ltd,as far as sales of Refilled Glass Bottle(RGB) is concerned.
As a result of an extensive market research into price controls monopoly by a group of sales and marketing managers between 2012 and 2014.
The findings that came out of it resulted in Seven Up Bottling company Ltd taken over the market from Coca Cola,as far as sales of Refilled Glass Bottle RGB is concerned.
I'm proud to a member of that group of managers....
Timeline
Managing Director (Sales and Marketing)
Deal Alliance Limited (Fruit Beverage Com.)
04.2021 - 02.2024
Trade Development Manager
Seven Up Bottling Company Ltd.(Producers O PepsiCo Products)
02.2014 - 10.2018
Depot Manager
Seven Up Bottling Company Ltd (PepsiCo)
02.2012 - 01.2014
Assistant Sales Manager
Healthilife Beverages Ghana Ltd.(Fruit Beverage Co
05.2007 - 05.2011
Sales And Marketing Officer
Gentle Giant Company Ltd(Soy Beverage Com).
01.2003 - 10.2006
Higher National Diploma (HND) - Computers in Business And Management
Cambridge Tutorial College
Advanced Level - Business Studies
Opoku Ware School
Advanced Level - Business Class
Opoku Ware School
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