Accomplished, revenue-focused sales and account management expert with a robust track record of devising and rolling out impactful sales strategies to meet and exceed growth goals, whilst fostering client relationships. Excel at conducting in-depth market research to uncover profitable sales opportunities and translate insights into actionable strategies. Skilled in orchestrating persuasive presentations to highlight product benefits, initiating lead generation campaigns, and providing exceptional client support. Demonstrated expertise in mentoring leaders, optimising account management practices, and implementing innovative business development techniques. Possess a strong aptitude for remote team management, strategic planning, and executing targeted sales campaigns, with an emphasis on driving customer satisfaction and loyalty.
Hi, I’m
William Sraha
Sales
Kwashieman,Greater Accra Region
Summary
Overview
8
years of professional experience
Work History
TeledataICT LimitedGhana
Consumer Sales and Accounts Manager
02.2024 - Current
Job overview
- Lead market research efforts to uncover potential customer segments and identify sales opportunities
- Oversee creation of detailed account performance reports, whilst ensuring accurate communication of key insights to senior management
- Introduce customer feedback mechanisms to enhance product and service offerings
- Administer and nurture multiple client accounts as well as prioritise tasks to meet stringent deadlines
- Conduct persuasive presentations to showcase product benefits and features to prospective clients
- Initiate lead generation through strategic cold calling campaigns
- Partner with marketing department to craft compelling promotional materials tailored for diverse client needs
- Foster and maintain strong relationships with key accounts to secure ongoing customer loyalty and satisfaction
- Engage in creative brainstorming sessions to devise business development strategies
- Mentored and trained incoming Account Managers on best practices and company protocols
- Delivered direction to a team focused on lead development, contributing to establishment of a robust sales pipeline
- Capitalised on strategic company marketing and sales initiatives within the consumer sector in line with corporate objectives
- Ensured efficient remote work practices and project planning through execution of team management efforts
- Improved sales performance and streamlined sales process through effective planning and rollout of targeted campaigns
- Streamlined account management procedures, resulting in optimal client retention and satisfaction
- Provided prompt and knowledgeable technical support to clients, aimed at enhancing experience and satisfaction.
TeledataICT LimitedGhana
Consumer Sales Manager
05.2022 - 02.2024
Job overview
- Exceeded monthly sales targets through strategic planning and execution, whilst managing a remote sales team
- Fostered long-term client relationships and expanded customer base to align sales initiatives with broader company objectives
- Co-ordinated with marketing, product development, and customer service teams to ensure a unified approach to sales
- Analysed market trends to identify growth opportunities and optimise customer engagement
- Formulated and rolled out ongoing training programmes to develop sales team competencies and performance among cross-functional teams
- Attained and surpassed monthly sales goals, consistently achieving figures above 60K through demonstration of exceptional remote management and sales acumen.
TeledataICT LimitedGhana
Sales Account Executive
06.2020 - 05.2022
Job overview
- Scaled the entire customer base and increased sales revenue through strategic account management and targeted upselling and cross-selling initiatives
- Negotiated contract terms and pricing in line with customer satisfaction goals
- Provided exceptional support by collaborating with customer service teams to resolve client issues
- Initiated and conducted sales calls to introduce new products and services that converted prospects into loyal customers
- Assessed and tailored solutions to client needs through comprehensive market and competitor analysis
- Ensured tracking of sales activities and customer interactions within CRM systems
- Met and exceeded sales quotas by leveraging in-depth understanding of client requirements and competitor offerings, leading to sustained revenue growth
- Increased client retention and satisfaction by fostering and strengthening strong customer relationships
- Streamlined sales processes and enhanced productivity by maintaining up-to-date records and utilising CRM tools.
TeledataICT LimitedGhana
Sales Executive
07.2018 - 06.2020
Job overview
- Identified and drove strategic sales initiatives, whilst successfully expanding TeledataICT Limited's customer base and revenue streams
- Engaged in proactive prospecting and networking to generate new business opportunities
- Utilised cold-calling techniques and online marketing campaigns to uncover and cultivate potential customer relationships
- Negotiated contract terms, pricing strategies, and finalised sales to ensure high levels of profitability and customer satisfaction
- Facilitated comprehensive post-sale support, maintaining positive customer relations and ongoing assistance
- Developed and converted leads to meet and surpass sales targets.
Customer Service Representative
09.2016 - 07.2018
Job overview
- Resolved customer inquiries with precision, ensuring clarity on products and services
- Oversaw customer complaints, striving for swift and satisfactory resolutions
- Documented customer interactions, transactions, and feedback for reference and quality assurance purposes
- Conducted administrative duties, including paperwork organisation, database updates, and report generation
- Addressed technical support, billing, and account management issues with high degree of success
- Facilitated interdepartmental communication to expedite issue resolution
- Addressed inbound communication across calls, chats, and emails to enhance customer service delivery.
Education
Central University
Bachelor of Arts in Communication & Media Studies
University Overview
Skills
- Account Management & Retention
- Sales Strategy Development
- Lead Generation & Retention
- Team Leadership & Training
- Customer Satisfaction
- Client Relationship Management
- Business & Revenue Growth
- Sales Promotions
- Market Research & Analysis
Work Preference
Work Type
Contract WorkFull TimePart TimeWork Location
RemoteHybridImportant To Me
Company CultureCareer advancementWork from home optionPersonal development programsTimeline
Consumer Sales and Accounts Manager
TeledataICT Limited
02.2024 - Current
Consumer Sales Manager
TeledataICT Limited
05.2022 - 02.2024
Sales Account Executive
TeledataICT Limited
06.2020 - 05.2022
Sales Executive
TeledataICT Limited
07.2018 - 06.2020
Customer Service Representative
09.2016 - 07.2018
Central University
Bachelor of Arts in Communication & Media Studies
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