William Danso-Abeam

Responsible for executing the Direct Banking strategy for Ecobank Ghana PLC to generate sustainable revenues from the Mass Market and Youth customer segments, through tailor made products and low-cost delivery channels.

Grew the Direct Banking revenue by 83% from $33m to $60.8 m and Profit Before Tax (PBT) by 71% from $11.8m to $20.5m in 4yrs of leading the Unit through new and refined income streams whiles maintaining a healthy cost line. This represented growth in contribution to Consumer Banking revenue from 48% to 57% in 4 years.

Successfully launched the first Digital Microlending preposition for the Ecobank Group – Ecobank Xpressloan in Ghana and disbursed over 12.1m loans worth $670.8m in the first 30 months to 2.54m customers yielding a Net Profit of $14.5m and an ROI of 64%.

Achieved triple digit growth in deposits from $170.7m by 143%, achieving $415.6m 4yrs through varied initiatives – Increased deposits mobilized through strategically positioned Xpress Points (Markets, Schools and Communities), Wallet-to-Bank transactions, partnership with MNO’s (MTN, Vodafon, AirtelTigo, Pension providers, UNCDF, aggressive funding of newly opened accounts etc.

Re-structured the Direct Banking sales approach, designed and implemented several initiatives to drive customer acquisition, activation and utilization of Consumer products and channels. This resulted in acquisition of over 120k Current and Savings Accounts, 1million Xpress Accounts, over 160k Cards (Debit and Prepaid) in 4 years as well as the remarkable increase of onboarded clients to the Bank’s Mobile App from 358k to 1.37million in first year of leading the team.

Identified the financial needs of the customers in the Mass Market and Collaborated with consumer products team to design and launch tailor-made mass market products in the Ghanaian Market such as the Lite KYC Xpress Account and Xpress Account plus, Ghanapay Wallets, Microloans, Micro pension, Fee-based Card (GH-Link) etc.

Responsible for managing the Youth segment of the bank’s customers through effect partnership relevant units to drive acquisition and account servicing of the youth market through low-cost channels.

Established the Youth Banking Unit, Ecobank Ghana Ltd, and increased youth accounts by 146% within first 9 months of leading the unit.

Launched the University Campus Digitization Project which saw 12 Xpress Points (Agency Banking Points), 96 Ecobankpay Merchants and over 24,000 Xpress Accounts opened for students of University of Ghana and Kwame Nkrumah University of Science and Technology.

Responsible for managing and general supervision of the banking business at the branch, Credit management, Business Development, Relationship management.

Achieved 214% increase in revenue from mobile money and digital products within first year of leading branch management.

Achieved revenue of $901,000.00, representing 36% above budget within first year of taking control of branch.

Grew Loans and Deposits by 30% within first year of taking control of branch

I oversaw the day-to-day operations of the branch assisting the Branch Manager in managing internal control and operational risk whilst maintaining strong teamwork and high staff discipline through effective supervision.

Managed over 45 team members within the operations set up; built capacity for several roles within the customer service, cash management and back office operations unit, restructuring units for higher operational efficiency scoring above satisfactory in all audits and reviews during the period.

Worked with the customer service manager in Training and Orientation of new staff, Management of Internal Control and Operational Risks, Efficient and Effective Customer Service Support, Staff Supervision and General Management of the Branch

Responsible for management of account receivables and payables, bank reconciliation, preparation of budgets and budgetary control, procurement and management of inventory etc.