Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Timeline
Generic

VERA ADJOA KOOMSON

Accra

Summary

A marketing and communications professional with over 20 years working experience with a multinational brand. Core competences include Brand Communications, Media Planning, Trade and Segment Marketing, Customer Experience, Customer Management, and Events Management. Also competent in stakeholder relations with a keen focus on delivering sustainable and effective solutions to achieve and exceed an organization's business objectives.

Overview

20
20
years of professional experience

Work History

CONTROLLER, Enterprise Marketing

MTN Ghana
03.2017 - Current
  • Responsible for driving the Health and Desire for the MTN Business brand
  • Responsible for driving visibility and superior performance for MTN Business products & services
  • Responsible for the development & execution of communication plans in line with brand, product segments and/or events
  • Ensuring all brand requirements and marketing materials per segment are developed, procured, and distributed in a timely manner
  • Ensuring all segments are adequately supported with required marketing services e.g., Artwork, communications material, placements, devices (if any) etc
  • Reviewing, negotiating, and executing sponsorship proposals in line with business objectives
  • Scouting for right platforms per target market for sales & brand leverage
  • Coordinating and executing business events / engagements across all platforms
  • Liaising with Supply Chain to address department’s needs (branding items, souvenirs, payments) in line with operational needs.

ROTATION

MTN Ghana
09.2019 - 12.2019
  • Customer Insights and Engagement Channels
  • Best Practice in Brands, Media Communications and Digital Marketing
  • Products, GTM, Reporting & Analysis
  • Loyalty Programs & Event Management.

Controller, Customer EXPERIENCE

MTN Ghana
11.2015 - 03.2017
  • Reviewing all processes related to Customer Journeys for MTN Business (from acquisition to termination)
  • Making appropriate inputs and recommendations to improve customer satisfaction
  • Responsible for business customers’ communication needs from start to finish
  • Driving the Customer Experience Agenda for Business Customers
  • Customer management via direct customer interface and relationship management.

Controller, (ELITE TEAM)

MTN Ghana
06.2014 - 10.2015
  • Supervising the team responsible for the top 1% of MTN HV Customers
  • Liaising with the appropriate offices for information for the team
  • Assisting the team to address customer queries
  • Assessing team members' performance monthly & yearly
  • Mentoring and coaching team members
  • Monthly presentations to management on team performance & customer trends.

Relationship Manager, Customer RELATIONS

MTN Ghana
01.2013 - 04.2014
  • Managing a portfolio of top 500 customers
  • Regular visits to customers to enhance relationships
  • Provide reactive and proactive support for customers needs
  • Collecting and profiling of customer information
  • Monthly reporting to management.

SUPERVISOR, (HV TEAM) CONTACT CENTRE

MTN Ghana
01.2008 - 01.2012

Call Centre Rep, (hv) Contact Centre

MTN Ghana
01.2005 - 01.2007

CLient relations Rep, (hv) Contact Centre

MTN Ghana
01.2004 - 01.2005

Education

Level 6 Diploma in Professional Marketing -

Chartered Institute of Marketing
06.2024

Master of Arts, Marketing & Communications -

Rome Business School
10.2019

Bachelor of Arts, English & Religious Studies -

University of Cape Coast
Cape Coast, Ghana
06.2001

Skills

  • Brand Communications
  • Copywriting and editing for multiple channels
  • Publications & ATL scripts
  • Communication Strategy
  • Marketing Campaigns
  • Service & Product Launches
  • Reporting and Analysis
  • Event Management
  • Customer Management
  • Customer Experience
  • Prolific communication skills – verbal & written
  • Strong leadership, interpersonal and negotiation skills
  • Team management and supervision
  • Self-motivated and capable of taking initiative
  • Principled, diligent, reliable
  • Adaptable and with quick orientation to learn
  • Organized, results oriented, a team player

Accomplishments

  • Marketing Lead for the planning and execution of MTN SME Fair 2023 which almost doubled uptake of the hero product for the event. (SME Plus).
  • Marketing lead for the organization of the maiden CTIO Roundtable 2023 event with 147 out of 150 invited companies represented. The 2024 edition was attended to capacity with virtual option provided to augment.
  • Marketing Lead for the implementation of Turbonet and Fiber broadband Go - to – Market, which contributed about 40% of MTN Business revenue in 2021.
  • MTN Group Overall Y'ello Stars Winner – Leadership Category.
  • 2015 MTN Ghana Customer Experience Team lead of the Year.

References

  • Angela Mensah-Poku, Chief Enterprise Business Officer, MTN Ghana, +233244338899, angela.mensah-poku@mtn.com
  • Salihu Abu, Senior Manager, Customer Relations & Credit Management, MTN Ghana, +233233244301086, salihu.abu@mtn.com
  • Daniel Asare, Managing Director – Bayobab Infra Ghana, +233244305298, daniel.asare@Bayobab.Africa

Timeline

ROTATION

MTN Ghana
09.2019 - 12.2019

CONTROLLER, Enterprise Marketing

MTN Ghana
03.2017 - Current

Controller, Customer EXPERIENCE

MTN Ghana
11.2015 - 03.2017

Controller, (ELITE TEAM)

MTN Ghana
06.2014 - 10.2015

Relationship Manager, Customer RELATIONS

MTN Ghana
01.2013 - 04.2014

SUPERVISOR, (HV TEAM) CONTACT CENTRE

MTN Ghana
01.2008 - 01.2012

Call Centre Rep, (hv) Contact Centre

MTN Ghana
01.2005 - 01.2007

CLient relations Rep, (hv) Contact Centre

MTN Ghana
01.2004 - 01.2005

Level 6 Diploma in Professional Marketing -

Chartered Institute of Marketing

Master of Arts, Marketing & Communications -

Rome Business School

Bachelor of Arts, English & Religious Studies -

University of Cape Coast

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VERA ADJOA KOOMSON