Tracy Turkson
Marketing Communications
Accra
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Seeking a full-time position that offers professional challenges utilizing excellent interpersonal and communication skills, time management and problem-solving skills.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Communications Coordinator
Superlock Technologies Limited
Accra
08.2018 - Current
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Created press releases and announcements, newsletter articles and website copy.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Tracked and reported on marketing campaign responses.
- Monitored and elevated data integrity using Google Analytics.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
Project Assistant (E-Learning Project)
National Information Technology Agency (NITA/ MOC)
Accra, Accra
10.2014 - 08.2016
- Used SABA Software to design training for MMDA top level managers to reduce international training cost and increase productivity rates.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Created and implemented new training initiatives such as online modules, interactive software, language labs and online programs, assuring continuous training to employees to promote long-term excellence.
- Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness.
- Coordinated workshops for employees to better understand company mission, streamlining daily activities and aligning worker and company priorities.
- Identified training needs and planned classes accordingly.
- Acted as training subject matter expert and provided extensive technical support to different departments.
Brand Marketing Assistant
Swivel Marketing
Accra
10.2012 - 07.2014
- Used product knowledge, sales abilities and customer relations skills to drive substantial sales increases.
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Developed strong rapport with customers and created positive impression of business.
- Answered customer questions about products and services, helped locate merchandise and promoted key items.
- Provided exceptional services and pleasant shopping experiences to retail customers.
Education
Master of Arts - Communications
University of Ghana
Legon, Accra 08.2017 - 07.2018
High School Diploma -
Aburi Girls' Senior Secondary School
Aburi 08.2006 - 09.2009
Skills
Strategic event planning
Marketing and advertising
Employee training
MS Office
Excellent Communication
Analytical and Critical Thinking
Operations management
Business administration
Online marketing strategies
Trade shows and events
Advertising solution development
Media relations
Project Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Marketing Communications Coordinator
Superlock Technologies Limited
08.2018 - Current
Master of Arts - Communications
University of Ghana
08.2017 - 07.2018
Project Assistant (E-Learning Project)
National Information Technology Agency (NITA/ MOC)
10.2014 - 08.2016
Brand Marketing Assistant
Swivel Marketing
10.2012 - 07.2014
High School Diploma -
Aburi Girls' Senior Secondary School
08.2006 - 09.2009