Tony Cash Kanjua
Accra-North
Summary
Experienced sales and marketing professional with expertise in brand management, market analysis, and customer relationship management. Proven record of driving revenue growth through strategic pricing, and targeted campaigns. Skilled in developing and maintaining strong client relationships, and expanding market presence.
Overview
16
16
years of professional experience
Work History
Head, Sales & Marketing
Haven Crystals Travel & Tours
07.2024 - Current
- Develops pricing strategies and promotional campaigns.
- Identified new market opportunities and expansion areas.
- Develops and maintains strong relationships with key clients and partners.
- Manages budgets for sales and marketing activities.
- Conducts regular market research to identify trends and opportunities.
- Analyzes competitor strategies and market positioning.
- Ensures brand consistency across all marketing and sales channels.
- Works with cross-functional teams to achieve goals.
- Achieves cost savings by developing functional solutions to problems.
- Demonstrates strong problem-solving skills, resolving issues efficiently and effectively.
- Makes sure targets and objectives are met
Sales (Corporate & Affiliate)
Wakanow.com Ghana Limited.
04.2022 - 06.2024
- Research and solicit travel business on a cash basis from corporate and individual clients.
- Managed a portfolio of key travel management companies, corporate clients, and individual clients.
- Worked closely with peer departments to establish service and operational processes that support corporate-level agreements.
- Kept the Head of Sales informed about competitors and market trends.
- Maintained sales call records and good relations with all IATA locations.
- Liaised with the Head of Sales in formulating strategies aimed at obtaining specific, high-yield commercial accounts.
Research and Marketing Coordinator
Three Dreamer Manufacturing Company Ltd.
10.2021 - 03.2022
- Acted as the product sales manager for the sales of motorcycles (Jincheng motorcycle).
- Coordinated marketing campaigns across various platforms to enhance brand visibility.
- Maintained relationships with vendors and partners to support marketing initiatives.
- Prepared reports on campaign performance to inform strategic decision-making processes.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Assisted in developing content for websites, blogs, and social media platforms.
- Collaborated closely with internal teams, including sales, operations, and finance, to ensure alignment of overall objectives across departments.
- Managed relationships with external vendors to ensure successful completion of projects within budget constraints.
- Developed brand marketing plan strategies to increase brand awareness.
- Analyzed customer feedback to inform product improvements or new offerings.
- Monitored responses to promotional content, adjusting messages to achieve objectives.
- Participated in brainstorming sessions to generate ideas for new products or services.
- Assisted with development of lead generation plans with targeted prospects, measures and objectives.
- Identified potential partners for joint ventures or promotional initiatives.
Territory Sales Supervisor (Kumasi)
Three Dreamer Manufacturing Company Ltd.
12.2018 - 06.2021
- Supervised sales teams to ensure effective territory coverage and customer engagement.
- Developed territory sales strategies to enhance market penetration, and product visibility.
- Trained and mentored new sales representatives on company policies and best practices.
- Coordinated with marketing to align promotions with sales initiatives in assigned territories.
- Analyzed market trends to identify opportunities for product expansion and growth.
- Managed inventory levels to support sales efforts and prevent stock shortages.
- Conducted regular performance reviews to assess team effectiveness and drive improvement.
- Established strong relationships with key clients to foster loyalty and repeat business.
- Generated consistent referrals to sustain revenue and increase market share.
- Attained annual quota.
- Analyzed customer feedback and identified opportunities for improvement.
- Resolved customer complaints promptly to ensure satisfaction levels were maintained.
- Liaised with internal departments such as logistics and finance to ensure smooth operations.
- Prepared monthly progress reports on the assigned territory's sales performance against targets.
Graphic & Marketing Planner
Three Dreamer Manufacturing Company Ltd.
11.2015 - 12.2018
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Coordinated product launches and promotional campaigns across multiple channels.
- Analyzed market trends to identify new opportunities and consumer preferences.
- Collaborated with cross-functional teams to align marketing efforts with production schedules.
- Conducted competitive analysis to refine positioning and messaging strategies.
- Prepared comprehensive reports on campaign performance for stakeholder review.
- Developed relationships with influencers in order to increase visibility of brand messages.
- Generated ideas for engaging content that resonates with target audiences.
- Coordinated with external vendors on promotional activities such as advertising campaigns and sponsorships.
- Collaborated with cross-functional teams to develop innovative strategies for product launches.
- Produced creative briefs outlining key objectives, target audiences, and desired outcomes.
Marketing Executive
Dion Consult
09.2013 - 11.2015
- Conduct market research to identify selling possibilities and evaluate customer needs.
- Actively seek out new sales opportunities through cold calling, networking and social media.
- Set up meetings with potential clients and listen to their wishes and concerns.
- Create frequent reviews and reports with sales and financial data.
- Ensure the availability of stock for sales and demonstrations.
- Participate on behalf of the company in exhibitions or conferences.
- Negotiate/close deals and handle complaints or objections.
- Collaborate with team members to achieve better results.
- Gather feedback from customers or prospects and share with internal teams.
Graphic Designer
Brand Hub
08.2009 - 10.2013
- Create designs, concepts and sample layouts based on knowledge of layout principles and aesthetic design concepts.
- Determine size and arrangement of illustrative material and copy, and select style and size of type.
- Confer with clients to discuss and determine layout design.
- Develop graphics and layouts for product illustrations, company logos, and Internet websites.
- Review final layouts and suggest improvements as needed.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Maintain archive of artworks.
- Mark up, paste, and assemble final layouts to prepare layouts for printer.
- Prepare notes and instructions for workers who assemble and prepare final layouts for printing.
- Draw and print charts, graphs, illustrations and other artwork, using computer software.
- Study illustrations and photographs to plan presentation of materials, products, or services.
- Research new design concepts.
Education
Bachelor Of Science - Business Administration (Marketing)
Regent University College of Science and Technology
Accra01.2014
Skills
- Brand management
- Market analysis
- Sales strategy
- Customer relationship management
- Strategic planning
- Data analytics
- Product development and innovation
Personal Information
- Date of Birth: 06/07/90
- Gender: Male
- Marital Status: Married
- Place of Birth: Ashanti Region
References
- Mr. Evans Osei, Assistant Superintendent of Immigration, Ghana Immigration Service, 0542928177
- Mr. Frank Komla Fianyo, Product Sales Manager, Three Dreamer Manufacturing Co., Ltd, 024 621 6437 / 027 603 1368
- Mr. Stephen Kwaku Bobi, Project Accountant, Exact Engineering Ltd, 0549914750
- Solomon Abiam, Marketing Director, Fumbisi Valley (Masim Rice), 0243161839
Place Of Stay
Nungua, Nungua, Greater Accra Region
Personal Developed Skills
- Corel Draw Suite
- Adobe Illustrator
- Adobe Dreamweaver
- HTML / XHTML Coding
- Microsoft Visual Studio
- Microsoft Office
- Amadeus
Affiliations
- Playing chess
- Playing basketball
- Swimming
- Hiking
Accomplishments
- Best marketing employee 2017, Three Dreamer Manufacturing Company Ltd
- Spearheaded a pilot project in the modern trade business called Cash Van from inception to its execution, which was later integrated into the sales department across the country, Three Dreamer Manufacturing Company Ltd
- Developed a virgin territory into a ready market in one year, Three Dreamer Manufacturing Company Ltd
- Increased the account of travel management companies by 30% in a year, Wakanow.com Ghana Limited
- Played a key role in the company’s expansion project by identifying and bringing on board strategic partners in Accra, Kumasi, Sunyani, Tamale, and Takoradi, Wakanow.com Ghana Limited
- Developed a new product line in partnership with Graphic Courier, a subsidiary of Graphic Communication Group, Wakanow.com Ghana Limited
- Currently, Sphere is heading the integration of OTA (Online Travel Agency) services into the agency’s current TMC (Travel Management Company) services, Haven Crystals Travel & Tours
- Introduced the business of ticket issuance for non-IATA agencies through strategic sharing of commissions, Haven Crystals Travel and Tours
- Developed new products for both corporate workers and traders based on a pay small-small payment plan, Haven Crystals Travel and Tours
Timeline
Head, Sales & Marketing
Haven Crystals Travel & Tours
07.2024 - Current
Sales (Corporate & Affiliate)
Wakanow.com Ghana Limited.
04.2022 - 06.2024
Research and Marketing Coordinator
Three Dreamer Manufacturing Company Ltd.
10.2021 - 03.2022
Territory Sales Supervisor (Kumasi)
Three Dreamer Manufacturing Company Ltd.
12.2018 - 06.2021
Graphic & Marketing Planner
Three Dreamer Manufacturing Company Ltd.
11.2015 - 12.2018
Marketing Executive
Dion Consult
09.2013 - 11.2015
Graphic Designer
Brand Hub
08.2009 - 10.2013
Bachelor Of Science - Business Administration (Marketing)
Regent University College of Science and Technology
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