Terrence Tandoh
Accra
Summary
A highly analytical and results-driven professional with a background in Mathematics and extensive experience in data analytics, business intelligence, and commercial decision support within the fast-paced Fintech and FMCG sectors. I thrive on turning complex data into actionable strategies that drive growth and enhance customer experience. Seeking to apply my expertise in a challenging role where I can contribute to strategic goals and deliver meaningful business impact.
Overview
8
8
years of professional experience
1
1
Certification
Work History
EVM Manager
Telecel Ghana
02.2023 - Current
- Driving commercial growth and digital transformation through data-led strategies across key business verticals.
- Mobile Growth & Revenue Assurance
- Leading initiatives to accelerate mobile revenue growth by developing and managing targeted campaigns, including ARPU Boost programs and segmented reload offers.
- Managing the strategic migration of customers from postpaid to prepaid models, implementing offboarding campaigns and communication strategies to ensure a smooth transition and maintain a strong active subscriber base.
- Developing and maintaining performance dashboards that provide the commercial and sales teams with real-time, actionable insights to guide cross-selling and upselling activities.
- TCash Fintech Expansion
- Spearheading efforts to expand the active user base of the TCash wallet, focusing on strategic user acquisition and activation campaigns.
- Designing and executing targeted promotions and gamified engagement initiatives to drive wallet usage and penetration across key customer segments.
- Building the business case and leading the development of new redemption features for the enterprise loyalty program to enhance value and customer retention.
- Digital Adoption & Platform Engagement
- Driving the growth of our digital content platform, Telecel Play, by deploying digital-first loyalty initiatives and content-driven campaigns that resonate with the tertiary and youth segments.
- Focusing on increasing digital channel adoption for service subscriptions and payments, creating a seamless and engaging customer journey.
- Collaborating with technology and product teams to define and launch new app-only offers and features that boost user acquisition and engagement.
Sales Operations & Commercial Capability Analyst
PZ Cussons Ghana
02.2018 - 02.2023
- Transformed commercial decision-making through advanced data analysis and BI solutions.
- Designed and implemented a suite of new reports and dashboards using Power BI and Excel VBA, replacing legacy systems to provide real-time, actionable insights that supported sales operations and strategic planning.
- Translated complex primary and secondary sales data into reliable information, directly influencing key business decisions on inventory, distribution, and trade promotions.
- Modelled and forecasted distributor orders using advanced analytics, improving supply chain efficiency and reducing stock-outs through a custom-built replenishment tool.
- Led the training and capability development for the entire sales force on Sales Force Automation tools, instilling data-driven practices that improved field team productivity.
- Automated and managed unconditional rebate agreements in SAP, ensuring accuracy and compliance with terms of trade, which streamlined financial reconciliations.
- Developed major national promotional schemes on the 'Outreach' platform that significantly increased sales and expanded outlet coverage.
Education
Certificate - Data Analytics & Python Programming
NIIT Ghana
Accra, Ghana01.2021
B.Sc. - Mathematics
Kwame Nkrumah University of Science & Technology (KNUST)
Kumasi, Ghana05.2016
Skills
- Data Analysis & BI Tools: Advanced MS Excel (VBA, Macros), Power BI, SQL, Python, SAP, Tableau
- Business Intelligence: Data Visualization, Statistical Analysis, Forecasting, Quantitative Analytics, Data Mining & Modelling
- Commercial Acumen: Business Performance Management, Go-to-Market Strategy, Customer Value Management (CVM), Revenue Growth
- Professional: Problem Solving, Project Management, Stakeholder Engagement, Training & Development
References
References available upon request.
Key Achievements & Awards
- . Products & Propositions Star Performer 2023 and 2024
- CANDO AWARD for outstanding performance and contribution to PZ Cussons Ghana (2019/2020).
- Developed an Excel VBA "Expense Calculator" app to track personal finances, demonstrating initiative and technical application.
- At PZ Cussons, led a project which significantly increased the average Lines Per Invoice, improving order value and sales efficiency.
Certification
I
Timeline
EVM Manager
Telecel Ghana
02.2023 - Current
Sales Operations & Commercial Capability Analyst
PZ Cussons Ghana
02.2018 - 02.2023
Certificate - Data Analytics & Python Programming
NIIT Ghana
B.Sc. - Mathematics
Kwame Nkrumah University of Science & Technology (KNUST)