Summary
Overview
Work History
Education
Skills
Awards
Volunteer Experience
Locations
References
Training, Certifications & Seminars
Timeline
AssistantManager
SUCCESS AWUKU-AMADOR

SUCCESS AWUKU-AMADOR

Kumasi

Summary

Dynamic digital marketing and social media management expert with a proven track record at Mastercard Foundation Transitions Community, enhancing engagement by 70%. Specializes in graphic design and strategic communication, adept at fostering growth and leveraging analytics for impactful decision-making. Successfully spearheaded projects with notable employers, demonstrating exceptional proficiency in Adobe Creative Suite, WordPress Website Development and effective engagement strategies.

Overview

5
5
years of professional experience

Work History

LinkedIn Community Manager

Mastercard Foundation Transitions Community
05.2024 - 12.2024
  • Designed visually appealing and engaging graphics for the LinkedIn community to enhance content presentation.
  • Curated, compelling content tailored to engage with community members, fostering meaningful interactions.
  • Researched and maintained a comprehensive database of educational, career, and personal development opportunities, ensuring timely sharing with the community.
  • Spearheaded community growth from 1,500 members to 7,000 members within six months through consistent and targeted engagement strategies.
  • Achieved a 70% boost in engagement over six months, fostering a vibrant, interactive community environment.
  • Enhanced the visibility and impact of the Mastercard Foundation Transitions Community by leveraging effective content strategies and research-driven initiatives.

Digital Research Assistant (Researcher, Social Media Manager)

KUZAA
04.2024 - 12.2024
  • Company Overview: Funded by the University of Alberta and MQ: Mental Health Research.
  • Conducted a systematic review of the evidence of the prevalence of perinatal depression and anxiety, the application of Artificial Intelligence (AI), and the challenges of adopting AI in low- and middle-income countries.
  • Developed and managed a website for Kuzaa (www.kuzaa.org) to highlight the key activities.
  • Created promotional content for social media (Facebook, Instagram, LinkedIn, and X), including visuals, graphics, videos, and other media types using Canva, Adobe Photoshop, InVideo, and Freepik resources.
  • Actively monitored and responded to social media activities, driving conversations, and encouraging engagements.
  • Spearheaded the marketing and social listening for the Maternal Mental Health Kuzaa Arts and Design Competition.
  • Funded by the University of Alberta and MQ: Mental Health Research.

Information Technology Consultant | Social Media Manager and Web Developer

Digitalized for Jobs Project
Accra
08.2021 - 03.2024
  • Company Overview: Funded by GIZ, implemented by GEA.
  • Developed user-friendly informational websites with modern interfaces for 53 women-owned businesses in Ghana.
  • Executing a comprehensive, year-round social media calendar to increase the investment rate by 20%.
  • Provided awareness of cybercrimes and common frauds for business owners, managers, and students in Ghana, creating editorial content for daily social media engagements, and driving SME revenue and growth.
  • Trained business owners on data analysis, data-driven decision-making, basic cybersecurity practices, and CMS website management.

Brands and Digital Marketer

Ghana Enterprises Agency (GEA)
Kumasi
06.2020 - 08.2021
  • Managed and created content for Ghana Enterprises Agency's key social media platforms, Facebook, Instagram, X and LinkedIn while collaborating with external communication consultants
  • Presented monthly social media analytics and strategies with the Lead of the Communication and Public Relations Unit
  • Managed the company's website (www.gea.gov.gh) and recorded a 30% annual increment in site engagement
  • Executing a comprehensive year-round social media strategy to increase the investment rate by 50%
  • Drafted contents for parts of the 1st Quarter, 2nd Quarter and 3rd Quarter of 2021 Adwumapa Newsletters for GEA
  • Part of the team that managed media advertisement for key projects such as the Mastercard Foundation Young Africa Works Project, GWEs, and Ghana Economic Transformation Project of GEA, and recorded positive analytics based on engagements and the project adoptions

Research Assistant

Kwame Nkrumah University of Science and Technology (KNUST)
Kumasi
06.2020 - 08.2021
  • Managed and coordinated research projects on careers in emerging technologies including defining project scopes, setting research objectives and ensuring milestones were timely
  • Contributed to the design and development of academic materials, ensuring alignment with educational objectives and research findings when assisting Prof
  • Atinuke Adebanji
  • Conducted comprehensive data collection quantitatively and qualitatively, utilizing surveys and interviews
  • Researched and presented my findings on Career progression for KNUST staff, students and alumni to a group of Professors at the KNUST College of Science

Education

B.Sc. - Telecommunication Engineering

Kwame Nkrumah University of Science And Technology (KNUST)
Kumasi, Ghana
08.2020

Skills

  • Digital Marketing
  • Social Media Management
  • Graphic Design
  • Web Development
  • Social Media Analytics Reporting
  • Calendar management
  • Communication
  • Computer Skills
  • Marketing Video Production with InVideo
  • Artificial Intelligence Research
  • Canva
  • Adobe Creative Suite (Photoshop and Illustrator)
  • WordPress
  • Figma
  • Buffer
  • InVideo
  • MailChimp
  • Proficient in Notion
  • Proficient in Meta Business Suite
  • Engagement strategies
  • Google Analytics
  • UndetectableAI
  • ChatGPT
  • Freepik
  • HTML
  • CSS
  • JavaScript

Awards

The Resolution Project, Social Venture Challenge, Awarded cash prizes and business mentorship support for the project, PeculiarAI - Leveraging Artificial Intelligence and drone technology to detect and diagnose crop diseases most especially, cocoa black pods diseases.

Volunteer Experience

  • Co-founder of Kekeli Foundation, Volta Region, Volta Region, Ghana, 01/01/16, Present, Non-Governmental Organization to aid the less privileged.
  • IT Supports Lead, MCF Alumni Community, KNUST, Remote, 01/01/22, 11/30/22

Locations

  • Accra, Greater Accra Region, Ghana

References

References available upon request.

Training, Certifications & Seminars

  • Baobab-Arizona State University: Master Class for Teaching Online, 07/01/21, 07/31/21, Favourite fields of study: Online Student Success, Social Learning, Quality Matters Rubrics, Digital Research.
  • ALX: Virtual Assistants Certification, 05/01/22, 05/31/22
  • EMarketing Institute: Content Marketing Certification, 06/01/21, 06/30/21
  • Freelance University: Social Media Management Certification, 06/01/21, 06/30/21
  • Freelance University: Social Media Management Success Certification, 07/01/21, 07/31/21
  • International Leadership Foundation: Nation Building and Community Give-Back Seminar, 09/01/18, 09/30/18
  • Google: Google Digital Skills for Africa: Introduction to Digital Marketing Certificate, 04/01/19, 04/30/19

Timeline

LinkedIn Community Manager

Mastercard Foundation Transitions Community
05.2024 - 12.2024

Digital Research Assistant (Researcher, Social Media Manager)

KUZAA
04.2024 - 12.2024

Information Technology Consultant | Social Media Manager and Web Developer

Digitalized for Jobs Project
08.2021 - 03.2024

Brands and Digital Marketer

Ghana Enterprises Agency (GEA)
06.2020 - 08.2021

Research Assistant

Kwame Nkrumah University of Science and Technology (KNUST)
06.2020 - 08.2021

B.Sc. - Telecommunication Engineering

Kwame Nkrumah University of Science And Technology (KNUST)

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