Simon Ayinbila Abobga

Key Responsibilities

• Build capacity of distributor organization to deliver sustainable

business growth.

• Works with Area Sales Manager to develop capability of the distributor organization by embedding Gold Standards and Diageo Way of Distributor Management
• Build Joint Distributor Business Plans, follow through with monthly and quarterly business reviews and track actions to ensure plans are jointly delivered.
• Conducted regular product training sessions, improving distributor knowledge and sales techniques.

Results

F24 volume performance

Delivered +4% on territory target, 23% growth vs F23

Stout -delivered +2% on target, 39% growth vs F23

Lagers-delivered +1% on target, 5% growth vs F23

RTDs-delivered +31percent, 99 percent growth vs F23

Apnads-delivered +2 percent ,17percent growth vs F23

Total spirits-delivered +6 percent on target, 54 percent growth vs F23.

F25 performance.

Delivered 70% on territory target, -23% growth vs F24

Stout -delivered 63% on target, -23% growth vs F24

Lagers-delivered 81% on target, 2% growth vs F24

RTDs-delivered 52 percent, -42 percent growth vs F24

Apnads-delivered 59 percent on target, -41 percent growth vs F24

Total spirits-delivered 58 percent on target, -45 percent growth

Step In Ent.

• New warehouse optimization-90% completion
• Recruited accountant, sales operations managers, Human Resource manager.
• Increased BG from 1m to 2m at Step In Damango.
• Acquired Hundai Rheno of 1200 cases loading capacity

Lesken Bolga

• Acquired 12 trucks of 800 cases loading capacity.
• New warehouse optimization -99% completion.

Baah.

• New warehouse optimization-99% completion.
• Increased BG from 2m to 4m.
• Recruited two trade developers to optimize territory opportunities.

Key responsibility

• Counter competition.
• Promotion and Events
• Manage people for success
• Lead team of promoters to deliver on call out
• Consistently deliver great performance
• Grow yourself
• Activities success rate

Results

• Worked successfully with visibility team to improve GGB plc FES and star visibility-Outlet branding
• Drove 40 tactical activation on SI party & F23 AND 24 orijinal Nite that delivered 40% growth on rate of sales.
• Delivered a successful SI mission-market storming that impacted low stock cover days at KDs warehouse. Caused effective coverage/availability of SI in outlets and recruited customers to SI through bulk breaking strategy.
• Drove flagship activities(star dash and shine, FES happy Hour and many more activities in line with execution standards to over delivered market share growth of 31.8% and 57.3% (target of 30% and 48%) on FES and total beer respectively.
• Delivered cumulative distribution of 113% (92% at end of 90 days)
• Developed three potential Female NSPs as trade developers in the year 2023.
• Tactically led Trade promoters(NSPs) in driving spirit distribution across the division.
• Successfully led rangers weekly reviews that impact divisional performance.
• Gathered and shared competition insights serve as a guide to business tactical strategy.
• Successful collaboration with SEs, ASMs, Cm and marketing team to drive activities, events and festivals.
• Winning through Execution is what I am known for.

• Awarded the best sales Executive and was sponsored a trip to Nigeria(Legos) market with other colleagues.
• Successfully graduated to Tactical role to gain stakeholder experience - Lateral role.
• Delivered a strong customer service/relationship and translated that into winning market share, value and olume creation.
• Winning through Execution what I am known for.

• Project Winning at retail- Customers delivered their target week on week and month on month for a reward of assorted crates and tables and chairs.
• RTM management, where I managed more than 60% of the KDs sales volume in 17 RTMs accounts-Primus Enterprise.
• Help KD recruit more outlets and set up its route and improve their coverage and volume.
• Delivered strong KD, Customer relationship and translating into winning market share, value and volume creation.