Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
SIDIQ ZAKARI

SIDIQ ZAKARI

Summary

Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies, and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.

Product-focused digital marketing specialist with several years of experience building brands and highlighting product attributes. Audience-focused marketer using creative means to reach untapped demographics. Timeline-driven product promoter generating leads and promoting brand proliferation.

Talented professional excited to bring several-year background and expertise to growing agency. Highly proficient in analytics to leverage data to drive insights and future strategy development. Proven leader with solid communication and relationship building skills.

Demonstrated success in improving customer engagement and client visibility in website searches with effective search engine optimization strategies. Knowledgeable about marketing approaches improve business results and enable dramatic sales. Good research, data analysis and organizational skills.

Creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Expert with Google Analytics and SEO to drive results. Establish dynamic relationships to drive future business opportunities.

Creative Social Media Manager bringing many years of experience in marketing and advertising projects. Polished in leading multidisciplinary objectives and teams through proven, strategically designed plans, impacting highly visible, and profitable marketing campaigns.

Veteran professional bringing many years of experience in field and deadline-oriented nature focused on maximizing client results. Consistently takes ownership of day-to-day operations and special projects. Accomplishments include restructuring and launching campaigns, increasing revenue, and controlling costs.

Hardworking employee with customer service, multitasking, and time management abilities. Devoted to giving every customer a positive and memorable experience.

Committed job seeker with a history of meeting company needs with consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

An organized and motivated individual, eager to utilize time management and organizational skills across diverse settings. Seeking entry-level opportunities to enhance abilities while contributing to company growth.

Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed.

Overview

5
5
years of professional experience

Work History

Digital Marketing Specialist

SHUKURA MARKET ONLINE
10.2022 - Current

Digital Marketing Specialist

AMINIYA SHUKURA TV
06.2019 - Current
  • Analyzed website traffic metrics and adjusted strategies accordingly.
  • Generated reports on website performance, ad campaigns, and other key metrics.
  • Managed email marketing campaigns from conception to execution.
  • Optimized landing pages for search engine optimization purposes.
  • Developed and implemented digital marketing strategies to increase brand awareness.
  • Tracked campaign performance through detailed reporting systems.
  • Analyzed consumer behavior data using analytics tools such as Google Analytics.
  • Maintained a database of customers' information for targeted marketing efforts.
  • Collaborated with creative teams to design visuals for digital marketing campaigns.
  • Researched emerging trends in the industry and identified opportunities for growth.
  • Monitored competitor activities and developed strategies to differentiate products or services.
  • Provided technical support during product launches or other special events.
  • Created content for websites, blogs, social media platforms, and online advertising.
  • Conducted A and B testing to improve user experience on websites.
  • Developed and implemented digital marketing campaigns to increase brand awareness.
  • Assisted in the development of promotional materials such as banners, videos.
  • Developed strategies for paid search campaigns across multiple channels including Google AdWords.
  • Responded promptly to customer inquiries via social media platforms.
  • Performed keyword research and analyzed SEO performance of webpages.
  • Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
  • Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
  • Coordinated with cross-functional teams to ensure brand consistency in all digital marketing efforts.
  • Created and maintained a content calendar to ensure timely publication of blog posts, social media updates, and promotional materials.
  • Conducted detailed market research to identify trends and insights for campaign optimization.
  • Developed and managed digital pay-per-click advertising programs with Google AdWords and third-party content distribution networks.
  • Managed online reputation and responded to customer feedback on social media and review platforms.
  • Trained junior marketing staff on digital marketing tools, techniques, and best practices.
  • Analyzed website traffic using Google Analytics to inform and adjust digital marketing strategies.
  • Built relationships with bloggers and traditional media to increase positive brand awareness in community.
  • Created engaging content for social media platforms, including Facebook, Twitter, and Instagram, to foster community growth.
  • Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
  • Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
  • Utilized SEO best practices to increase website visibility and organic search rankings.
  • Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
  • Improved advertising initiatives by executing social media and digital marketing campaigns.
  • Managed and optimized PPC campaigns across Google AdWords and Bing to maximize ROI.
  • Evaluated and procured hardware or software for implementing online marketing campaigns.
  • Proposed online or multiple-sales-channel campaigns to marketing executives.
  • Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
  • Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
  • Create social media content on Facebook, Instagram , Tiktok, YouTube And Audiomack

Education

Some College (No Degree) - Digital Marketing And Social Media Ad

DIGIPRENEUR GHANA

Some College (No Degree) - Digital Marketing And Social Media Ad

GOOGLE - COURSERA
USA

Skills

  • Salesforce CRM
  • Search Engine Optimization (SEO)
  • Trend Identification
  • Digital Marketing Management
  • Social Media Marketing
  • Market Research and Analysis
  • Content Creation
  • Campaign Planning
  • Strategic Planning
  • Google Adwords
  • Google Business Suite
  • Pay-per-click advertising
  • Campaign Management
  • Social media tools
  • Digital Media
  • Video Editing
  • SEO
  • Google Slides
  • Google Analytics
  • Marketing Strategies
  • Marketing programs
  • Keyword Research
  • Digital Marketing

Languages

English
Advanced
C1

Timeline

Digital Marketing Specialist

SHUKURA MARKET ONLINE
10.2022 - Current

Digital Marketing Specialist

AMINIYA SHUKURA TV
06.2019 - Current

Some College (No Degree) - Digital Marketing And Social Media Ad

DIGIPRENEUR GHANA

Some College (No Degree) - Digital Marketing And Social Media Ad

GOOGLE - COURSERA
SIDIQ ZAKARI