SHAIBU ABUBAKAR

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
• Generated new business with marketing initiatives and strategic plans.

• Mainly prospecting for new clients by visiting construction sites, trying to get links to property owners, architects, contractors, consultants, estate developers, getting them to develop interest in our products, and then making follow ups to convert those interest into sales, and consequently achieved the following;
• Developed a solid database of more than 2000 actual and prospective clients.
• Converted a good percentage of prospective clients into actual clients, through dedicated follow ups via phone calls, text messaging, WhatsApp and emails.
• Distributed more than 6000 brochures, fliers and catalogues at construction sites, exhibitions, showroom and Market centers, leading to an increase in showroom traffic by more 30 percent.
• Closed deals worth more than 4 million Ghana cedis within the first 3 years of my employment.
• In 2022 alone, closed deals worth more than ¢2 million before VAT, the highest for the branch among 5 Sales and marketing Executives.
• Developed and maintained good relationship with architects, contractors, consultants, estate developers, Masons, plumbers and other construction workers, who are key stakeholders in the construction business.
• Acquired and developed very good knowledge of the construction industry in Ghana and construction sites in Kumasi and its environs.
• Helped boost awareness of the Superlock brand through site and showroom presentation as well as radio interviews.
• Always ensured Showroom standards are adhered to, passing all the necessary test.
• Supervised product installation at clients' sites that ensured 100 percent client satisfaction.
• Offered Free consultation to clients as to the best solutions to their needs leading to complete customer satisfaction, repeat purchase and referrals.
• Promptly responded to all customer complaints and ensured quick resolution to same, resulting in high level of customer satisfaction, repeat purchase and referrals.

• SANKORE
• Providing leadership and management to the business and fully responsible for the day to day running of the district
• Focused on developing programs that deliver effectiveness and playing a leading role in the mobilization, development and implementation of robust operational procedure, and in the end achieved the following:
• Resuscitated the District after it had collapsed, and recruited 26 new Purchasing Clerks to form the District’s operation team
• Increased volumes of cocoa purchased from 5000 bags to almost 12000 bags within the first year of operation.
• Periodically trained farmers and purchasing clerks on the need to deliver good quality cocoa to the depot, leading to 98 percent pass by the Quality Control Company (QCC), which greatly helped our cycle time.
• Liaised with the District Quality Control Office to ensure prompt grading and sealing of cocoa at the depot, leading to the achievement of cycle time of 2.5.

• SANKORE
• Created the District from the scratch
• Recruited over 40 Purchasing Clerks to form the District’s operations team
• Periodically organized training programs for farmers and marketing clerks on quality standards, leading to the purchase of good quality cocoa that met quality control standards at all times
• Disbursed seed fund to Marketing Clerks on weekly basis and made sure they delivered the cocoa to the depot in real time leading to the attainment of the right cycle time
• Weekly visitation to societies for monitoring and evaluation, ensuring zero stock balance at the end of the season
• Supported the field supervisor to train over 1000 farmers and marketing clerks on RA certification standards and consequently got the district certified within the first year of operation
• Articulated the company’s distinctive competence and Unique Selling Proposition (USP) that made us more competitive
• Increased volume of cocoa purchased from 450 metric tons in the first year of operation to approximately 1200 metric tons in the second year, 2000 metric tons in the third year and continued improving the figure in the subsequent years
• Inspired and motivated support staff for smooth operation of the district

• Spearheaded the rejuvenation of the district after it nearly collapsed in the 2004/05 Main Crop Season
• Played a crucial role in settling dispute between the existing purchasing clerks and head office over unpaid PC Commission
• Brought stability to the District’s operation and increased cocoa purchases from 1,300 metric tons the previous season to 1,800 metric tons in my first season of operation
• Propelled the District from number 4 position to number 2 position on the District’s League table of Cocoa purchases for three consecutive seasons
• Surpassed revenue goals for six consecutive seasons
• Developed and deepened relationships to form lasting and loyal partnerships, with all the relevant stakeholders in the industry

• Performed mainly administrative functions to support the district manager in managing the operations of the district

• KUMASI
• Assisted in the creation of the sales and marketing department
• Prepared detailed marketing forecasts on a daily, weekly and quarterly basis
• Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies
• Assisted in editing and revising all marketing content to guarantee the highest quality of writing

• Prospecting for new clients through cold- calling
• Established new customer accounts
• Maintained productive relationships with existing customers through exceptional follow-up after sales
• Landed new customer accounts through a consistent combination of perseverance, dedicated cold calling and exceptional service
• Efficiently addressed issues with customer accounts to ensure quick resolution

• Covered all newsworthy events on campus and the local community.
• Read morning news and hosted the morning show from Mondays to Fridays.
• Edited all news contents before they are read on air.
• Worked with producers to schedule ad breaks, weather coverage and any special events.
• Attended local events to increase fan base and provide publicity for show.
• Covered morning and breaking news in creative way.
• Interviewed show guests and moderated discussions.

Prospecting for clients to do adverts for both TV and Radio