SETH COBBINAH
Accra
Summary
An ambitious individual with a strong determination to succeed, possesses impressive leadership skills and a deep understanding of student recruitment processes for B2B and B2C. Having a proven track record of working within the EdTech environment and of achieving targets consistently I can work across all portfolios; B2B and B2C and present the most effective solutions to meet students' needs and organizational goals.
Overview
18
18
years of professional experience
Work History
Country Manager - Ghana
LEVERAGE EDU
Accra
02.2025 - Current
- Leading market strategy and operational infrastructure development across Ghana and West Africa.
- Building and managing Local Partner (LP) networks and Key Account Manager (KAM) structures across the region.
- Driving student recruitment targets across May/June and September/October/November intake cycles.
- Coordinating high-impact events including Tech Converge 2026 Ghana Edition at Marriott Hotel Accra.
- Overseeing KYC tracking systems, LP marketing planning, and partner performance dashboards.
- Expanding market presence through agent landscape strategy and market entry planning for multiple African markets.
Business Development Manager - Ghana
LEAP GEEBEE EDUCATION
Accra
08.2024 - 01.2025
- Identified and created partnerships with new potential student recruitment agencies and other educational agencies.
- Actively involved in assisting the team for achieving the student recruitment target for each intake.
- Analysed feedback data to determine whether agents are satisfied with company services.
- Supported the operations and application management team members to maximise the enrolment.
- Attended business meetings and provided training to new recruiting partners/agents regularly.
- Provided insight into product development and competitive positioning.
- Conducted market research to identify new business opportunities.
- Meeting with potential partners to present company offerings and negotiate business partnership deals.
Regional Manager - Ghana
KC OVERSEAS EDUCATION
Accra
04.2024 - 06.2024
- Established sales and performance goals for each market, developed action plans and provided tools and necessary mentoring to attain or exceed designated projections.
- Identifying and creating partnerships with new potential student recruitment agencies and other educational or training providers.
- Developed and sustained solid relationships with company stakeholders, recruiting partners and customers.
- Analyzed customer feedback data to determine whether customers are satisfied with company products and services.
- Supporting the programme management, team members to maximise the enrolment.
- Conducted market research to identify new business opportunities.
- Meeting with potential partners to present company offerings and negotiate business deals.
Regional Officer - Ghana
KC OVERSEAS EDUCATION
Accra
01.2023 - 03.2024
- Developed and sustained solid relationships with company stakeholders, recruiting partners and students.
- Analysing customer feedback data to determine whether customers are satisfied with company products and services.
- Supporting the programme management, team members to maximise the enrolment.
- Attending business meetings and providing training to new recruiting partners regularly.
- Providing insight into product development and competitive positioning.
Director
PHADS ED CONSULT
Accra
07.2020 - 12.2022
- Mentored marketing team, encouraging development of new skills and helping uncover personnel talents.
- Boosted sales of products and services by creating and implementing innovative marketing strategies.
- Conducted and evaluated research to assess competition, understand latest trends and be proactive in marketing efforts.
- Assisted in expanding presence.
- Successfully lodged over 100 visas.
International Recruitment Officer / Business Development Manager
PREPARATION FOR LIFE GHANA LTD
Accra
12.2016 - 07.2020
- Coordinated trade shows to showcase products and services, bring in new customers and boost market penetration.
- Worked with internal staff to develop proposals for business services and product sales.
- Recruited successfully over 300 students to UK, Australia, Canada and USA.
- Advising students on the best academic and extracurricular programs, providing career counseling, and handling immigration issues.
Services Manager
OBACO GHANA LIMITED
01.2015 - 11.2016
- Forecasted goals and objectives for service department and helped team achieve targets through skilled day-to-day management.
- Managed department staff service writers, technicians and administrative support.
- Oversaw day-to-day operations and assisted in challenge resolution to reduce potential downtime.
Bursar
OBAMA COLLEGE
08.2010 - 09.2011
- Preparation of daily accounts.
- Prepares budget for the school in consultation with the school Director.
- Control the banks accounts of the school in consultation with the Financial Controller.
- Prepare final accounts for the school at the end of every term.
Branch Manager
SCHOOL OF ADVANCE PROFESSIONAL STUDIES
09.2008 - 08.2010
- Asikuma and Assin Fosu Branches, in charge of marketing of the school.
- Supervises teaching and learning.
- Customer care and relations.
- Stock taking and general office duties.
- Reports to the Director.
Education
Executive Certificate - Business Administration
Accra Business School
01.2024
Higher National Diploma - Marketing
Cape Coast Polytechnic
01.2014
Skills
- Microsoft Tools
- Excellent Oral Communication
- Excellent Written Communication
- Excellent Analytical Skills
- Tactical Business Planning
- Salesforce / CRM Management
References
References on Request
Timeline
Country Manager - Ghana
LEVERAGE EDU
02.2025 - Current
Business Development Manager - Ghana
LEAP GEEBEE EDUCATION
08.2024 - 01.2025
Regional Manager - Ghana
KC OVERSEAS EDUCATION
04.2024 - 06.2024
Regional Officer - Ghana
KC OVERSEAS EDUCATION
01.2023 - 03.2024
Director
PHADS ED CONSULT
07.2020 - 12.2022
International Recruitment Officer / Business Development Manager
PREPARATION FOR LIFE GHANA LTD
12.2016 - 07.2020
Services Manager
OBACO GHANA LIMITED
01.2015 - 11.2016
Bursar
OBAMA COLLEGE
08.2010 - 09.2011
Branch Manager
SCHOOL OF ADVANCE PROFESSIONAL STUDIES
09.2008 - 08.2010
Executive Certificate - Business Administration
Accra Business School
Higher National Diploma - Marketing
Cape Coast Polytechnic