Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic
Edwin Atoklo

Edwin Atoklo

Accra

Summary

I am a performance-driven Communications professional skilled in using communication and media as tools to help organizations reach their operational goals. A natural leader with exceptional skills in customer relations, a strong reputation for customer satisfaction, and brand management and administration. I believe that attaining a senior position within an organization will put me in a position to impact lives through my advocacy responsibilities and also impart knowledge to young ones and inspire them to greater heights.

Overview

24
24
years of professional experience

Work History

Assistant Manager, Marketing

Teachers' Fund
10.2014 - Current
  • Built and improved customer engagement plans, that increased operational quality
  • Interacted well with customers to build connections and nurture relationships.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase the client base of the Fund.
  • Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Reported issues to higher management with great detail.
  • Analyzed customer feedback and implemented strategies to improve customer experience.
  • Identified appropriate marketing channels and targeted customers for campaigns.
  • Facilitates Presentations to members and non-members of the Fund.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics.

Director of Business Development (40% Ownership)

3E Media Services
10.2006 - Current
  • Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
  • Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Negotiated, prepared, and signed contracts with clients.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profitability.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Negotiated client contracts and agreements to cultivate profitable business transactions.
  • Established and maintained highly effective relationships with clients and industry partners to drive growth.

Television Content Producer

Capital Television
02.2013 - 09.2014
  • Offering strategic direction for the attainment of the organization's strategic goal
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • TV Content Creator & Producer
  • Programme Co-Host.
  • Involved in the Management of the TV station

Corporate Communications Manager

Engineers & Planners
08.2010 - 09.2014
  • Supported business goals by developing public relations strategies and campaigns.
  • Conducted media relations and responded to media requests for information.
  • Coordinated media interviews with organization staff, and board members.
  • Built and maintained positive relationships with the public by utilizing strategic plans.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Facilitated press conferences and other outreach events to raise the visibility of the organization.
  • Managed media relations for the organization to produce successful results
  • Wrote speeches and talking points to deliver consistent messages across all internal and external communication channels.
  • Reviewed marketing materials and documents for brand accuracy and trending design.
  • Oversaw a team of communications and media relations professionals with a focus on achieving PR results.
  • Managed the communication department's Annual budget equivalent of $25,000
  • Cultivated a strong corporate image and identity with clear branding.
  • Developed and promoted corporate brand, images and identity to media and the public.
  • Developed communications strategies to drive forward progress in public relations.

Media Consultant

Goldfields Ghana
03.2010 - 06.2012
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Managed media relations for organizations to produce successful results.
  • Supported public relations managers with writing, researching and preparation of materials
  • Produced and distributed brochures, newsletters and press kits.
  • Conducted media relations and responded to media requests for information.
  • Coordinated media interviews with organization staff, board members and volunteers.
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Developed comprehensive media outreach plans to increase the visibility of the organization in local, regional and national markets.
  • Monitored media coverage and produced detailed reports to analyze the impact of PR efforts.
  • Facilitated press conferences and other outreach events to raise the visibility of the organization.
  • Created and executed targeted PR campaigns to raise awareness of the organization and its initiatives.

Head of Video Production

Global Media Alliance (E-TV Ghana)
04.2006 - 02.2010
  • Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
  • Reviewed scripts to determine the most appropriate methods to use for directing crew members.
  • Booked guests for on-air interviews and assigned stories to reporters to manage coverage and schedule needs.
  • Worked with clients of Global Media Alliance to produce various types of videos.
  • Crafted plan for breaking news events and trained and prepared entire staff on how to handle such scenarios.
  • Assisted clients and creative teams in script writing
  • Developed project budgets and managed production costs.
  • Developed promotional materials, posters and videos.
  • Conducted meetings with staff to discuss production progress and to attain production objectives.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Participated in meetings with producers and production crew to keep the program in line with creative vision.
  • Oversaw day-to-day operations for a production company specializing in creating videos for webcasting, commercials and special events.

Deputy Head of Talk Programmes

JOYFM
01.2003 - 03.2006
  • Found appropriate stories and ideas for programming to engage target audiences and hook advertisers.
  • Directed live broadcasts, films and recordings and non-broadcast programming for public entertainment and education.
  • Evaluated scripts to identify creative strategies and resource needs.
  • Conducted meetings with staff in the department to discuss production progress and to attain production objectives.
  • Observed tight deadlines and strict budgetary controls to avoid waste and streamline costs.
  • Sat in for Programme Hosts in their absence.
  • Vets and approves topics and content for on-air discussions
  • Assists the Head of the Department to administer the day-to-day operations of the department.

Broadcast Journalist/Online News Editor

JOYFM (Multimedia Broadcasting Company)
09.1999 - 12.2002
  • Fact-checked breaking news headlines by performing background research.
  • Planned and conducted research and pitched long-form stories to promote investigative news topics.
  • Collaborated with multidisciplinary teams of managers, producers and technical specialists.
  • Attended press conferences and other media events to gather relevant information and quotes for stories.
  • Participated in editorial meetings to discuss story ideas and content.
  • Presented developments in stories in live broadcasts and recordings.
  • Selected material to develop interesting and professional presentations for different formats.
  • Anchored popular broadcast program with good ratings and audience engagement.
  • Authored and presented high-impact news coverage with a focus on efficiency and provision of the most up-to-date information available.
  • Delivered high-quality reporting, commentary and analysis on both on-air and off-air environments.
  • Edited, proofread and fact-checked content for accuracy.
  • Collaborated with editors and other staff members to refine story angles and content.
  • Collaborated with producers and management to develop newscasts, promotions and teases.
  • Reported from field locations and wrote stories under tight deadlines.
  • Conducted comprehensive research and developed targeted questions for use in guest interviews.
  • Produced stories for broadcasting across radio and online platforms.
  • Developed relationships with sources and contacts to gain additional insight.in

Education

Master of Philosophy - Development Studies (Community Development)

Institute of Development And Technology Management
Cape Coast
11.2023

Master of Arts - Media Management

Ghana Institute of Journalism
Accra
10.2021

Bachelor of Arts - Communications Studies (Journalism)

Ghana Institute of Journalism
Accra
10.2013

Diploma - Journalism

Ghana Institute of Journalism
Accra
10.1999

Skills

  • Script Writing
  • Customer Care
  • Staff Management
  • Giving Presentation
  • Customer Satisfaction
  • Corporate Communications
  • Content Curation
  • Team Member Development
  • Customer Retention Strategies

Additional Information

Dr. James Asante,

Lecturer

Ghana Institute of Journalism

0245678598

James.asante@gij.edu.gh


Jerry Halm

P.R. & Customer Service Specialist

0243065555

jnhalm@gmail.com



Timeline

Assistant Manager, Marketing

Teachers' Fund
10.2014 - Current

Television Content Producer

Capital Television
02.2013 - 09.2014

Corporate Communications Manager

Engineers & Planners
08.2010 - 09.2014

Media Consultant

Goldfields Ghana
03.2010 - 06.2012

Director of Business Development (40% Ownership)

3E Media Services
10.2006 - Current

Head of Video Production

Global Media Alliance (E-TV Ghana)
04.2006 - 02.2010

Deputy Head of Talk Programmes

JOYFM
01.2003 - 03.2006

Broadcast Journalist/Online News Editor

JOYFM (Multimedia Broadcasting Company)
09.1999 - 12.2002

Master of Philosophy - Development Studies (Community Development)

Institute of Development And Technology Management

Master of Arts - Media Management

Ghana Institute of Journalism

Bachelor of Arts - Communications Studies (Journalism)

Ghana Institute of Journalism

Diploma - Journalism

Ghana Institute of Journalism

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Edwin Atoklo