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SAMUEL OPPONG AMANKWAH
Kumasi
Summary
Sales and marketing professional with experience in FMCG sales, territory management, regional BTL marketing, trade marketing and brand activation. Skilled in sales planning, distributor and customer relationship management, field-team supervision, market execution and performance reporting. Holds a BTech in Accounting with Computing.
Overview
1
1
Language
14
14
years of professional experience
Work History
Access Bank (Relieving Duty)
07.2019
- Earlier experience: Access Bank (Relieving Duty, July 2019);
CITY HEAD /Territory Sales Manager
TOLARAM GHANA(MINIMIE ATSOMO)
Kumasi
01.2025 - 01.2026
- Managed sales execution across the Ashanti East territory, covering distributor and retail-level activities.
- Drove primary and secondary sales and supervised field representatives, route coverage and outlet servicing.
- Drove primary and secondary sales while supervising field representatives, ensuring effective route coverage and outlet servicing.
- Managed distributor and customer relationships, stock availability, credit management and replenishment.
- Coordinated field representatives and route coverage to support outlet servicing and sales execution.
- Maintained sales, stock, and outlet-coverage reports to monitor territory performance and identify areas for improvement.
- Outlined key job duties
- Highlighted key accomplishments
- Proposed innovative ideas and solutions that improved team performance and achieved desired outcomes.
- Collaborated effectively with team with diverse group of coworkers to accomplish goals and address issues related to our products and services.
REGIONAL BTL HEAD(ASHANTI REGION)
TOLARAM GHANA (LUSH FMCG)
Kumasi, Ghana
01.2026 - Current
- Coordinate regional BTL activities, open-market activations and trade-focused brand engagement.
- Plan and support activation execution, including teams, promotional materials, logistics and field reporting.
- Coordinated open-market activation activities to strengthen brand presence in Sunyani and Obuasi.
- Supported salon display and promotional engagement initiatives to drive customer interaction in Kejetia and Bantama.
- Compiled competitor and stylist feedback to enhance product perception and identify brand engagement opportunities.
- Oversaw team activities
- Showcased notable contributions
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
MODERN TRADE MANAGER
TOLARAM GHANA(Indomie Ghana)
Kumasi
01.2024 - 01.2025
- Implemented customer sales plans and marketing activities, monitoring performance to ensure alignment with business objectives.
- Developed customer relationships while coordinating promotional materials and initiatives that enhanced brand visibility.
- Executed modern-trade customer plans and promotional strategies to significantly boost brand presence.
- Executed daily operational tasks
- Highlighted key project successes
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
NATIONAL SERVICE PERSONNEL
Cocoa Health and Extension Division, Ghana Cocoa Board (MIS Department)
Kumasi
09.2017 - 08.2018
- Earlier experience: Access Bank (Relieving Duty, July 2019); Cocoa Health and Extension Division, Ghana Cocoa Board (MIS Department, September 2017–August 2018);
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Kwaadaso SDA Hospital (Industrial Attachment)
06.2016 - 09.2016
- Earlier experience: Access Bank (Relieving Duty, July 2019); Cocoa Health and Extension Division, Ghana Cocoa Board (MIS Department, September 2017–August 2018); Sinapi Aba Savings and Loans (Intern Relationship Officer, June–September 2015); Kwaadaso SDA Hospital (Industrial Attachment, June–September 2016);
Sinapi Aba Savings and Loans (Intern Relationship Officer)
06.2015 - 09.2015
- Earlier experience: Access Bank (Relieving Duty, July 2019); Cocoa Health and Extension Division, Ghana Cocoa Board (MIS Department, September 2017–August 2018); Sinapi Aba Savings and Loans (Intern Relationship Officer, June–September 2015);
Accounts Officer
Topman Farms
01.2013 - 01.2014
- Earlier experience: Access Bank (Relieving Duty, July 2019); Cocoa Health and Extension Division, Ghana Cocoa Board (MIS Department, September 2017–August 2018); Sinapi Aba Savings and Loans (Intern Relationship Officer, June–September 2015); Kwaadaso SDA Hospital (Industrial Attachment, June–September 2016); Topman Farms (Accounts Officer, 2013–2014).
Education
BTech - Accounting with Computing
Kumasi Technical University
HND - Accounting with Computing
Kumasi Technical University
WASSCE -
Anglican Senior High School (KASS)
KumasiSkills
- Regional BTL marketing
- Brand activations
- FMCG sales
- Territory management
- Trade marketing
- Distributor management
- Sales planning
- Field-team supervision
- Market intelligence
- Campaign coordination
- Reporting
- Microsoft Office, Sage, Tally and Microsoft Access
ADDITIONAL INFORMATION
Workshop: ICA Conference, Kumasi Technical University (November 2014) | References available upon request.
Languages
English
First Language
Timeline
REGIONAL BTL HEAD(ASHANTI REGION)
TOLARAM GHANA (LUSH FMCG)
01.2026 - Current
CITY HEAD /Territory Sales Manager
TOLARAM GHANA(MINIMIE ATSOMO)
01.2025 - 01.2026
MODERN TRADE MANAGER
TOLARAM GHANA(Indomie Ghana)
01.2024 - 01.2025
Access Bank (Relieving Duty)
07.2019
NATIONAL SERVICE PERSONNEL
Cocoa Health and Extension Division, Ghana Cocoa Board (MIS Department)
09.2017 - 08.2018
Kwaadaso SDA Hospital (Industrial Attachment)
06.2016 - 09.2016
Sinapi Aba Savings and Loans (Intern Relationship Officer)
06.2015 - 09.2015
Accounts Officer
Topman Farms
01.2013 - 01.2014
BTech - Accounting with Computing
Kumasi Technical University
HND - Accounting with Computing
Kumasi Technical University
WASSCE -
Anglican Senior High School (KASS)