Summary
Overview
Work History
Education
Skills
Websites
Software
Interests
Exploring Nature
Timeline
Generic

Samuel Manu

Business Development & Partnership Lead
Accra

Summary

Results-oriented blockchain professional with over 4 years of experience in business development, marketing, and strategic partnerships. Proven ability to source high-value deals, establish trust-based relationships with key stakeholders, and deliver tailored marketing strategies that drive engagement and performance. Demonstrated success in closing over $2M in marketing deals, organizing high-impact industry events, and optimizing token generation events (TGEs) to maximize market impact. Recognized for persuasive communication, networking excellence, and strategic insight within the crypto ecosystem.

Overview

5
5
years of professional experience
1
1
Language

Work History

Business Development Manager

GAINS Associates
04.2020 - 12.2024
  • Sourced and closed over $2M in high-value marketing deals, significantly contributing to organizational growth.
  • Built exclusive relationships with leading launchpads, including ChainGPT, Polkastarter, Seedify, Ape Terminal, and Daomaker, positioning projects for successful launches.
  • Developed direct contacts at Tier 1 exchanges such as Bybit, KuCoin, MEXC, Bitget, and Gate, ensuring seamless token listings and optimized market performance.
  • Designed and executed tailored marketing strategies for TGEs, driving maximum engagement and achieving positive price actions post-launch.
  • Cultivated a global network of Key Opinion Leaders (KOLs) specializing in platforms like Twitter and YouTube, strategically targeting geographic zones with strong crypto interest.
  • Planned and executed several high-profile pitch competitions, bringing together reputable key players to assess and advise projects on their strategy.
  • Represented GAINS Associates with professionalism and clarity, establishing trust and credibility with clients and industry leaders.

Key Achievements

  • Successfully implemented strategic marketing initiatives resulting in measurable increases in token visibility and price stability post-TGE.
  • Organized pitch competitions that enhanced project strategy and visibility while fostering valuable industry collaborations.
  • Built a verified network of over 100+ KOLs, amplifying project reach across diverse markets.
  • Strengthened organizational reputation by negotiating partnerships with top-tier stakeholders, aligning with the company’s strategic goals.

Education

Bachelor of Science - Agricultural Biotechnology

Kwame Nkrumah University of Science And Technology
Kumasi, Ghana
05.2001 -

Skills

  • High-Value Deal Sourcing & Negotiation
  • Launchpad & Exchange Relationship Management
  • TGE Strategy Development & Execution
  • Global KOL Network Development
  • Blockchain Pitch Competition Organization
  • Marketing Strategy for Blockchain Projects
  • Strategic Partnerships & Stakeholder Engagement

Software

Trello

Microsoft Excel

Interests

Crypto

Nature

Exploring Nature

Just love to meditate in serene environments such as the beach, with calm the breeze blowing away the stress life comes with. I love hiking in places of Natural Preservation where you encounter all manner of animals in a protected environment.

Timeline

Business Development Manager

GAINS Associates
04.2020 - 12.2024

Bachelor of Science - Agricultural Biotechnology

Kwame Nkrumah University of Science And Technology
05.2001 -
Samuel ManuBusiness Development & Partnership Lead