Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
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Samuel Adjei Danso

Summary

Results-driven Digital Marketing Specialist with years of experience leading successful online marketing campaigns across hospitality, fintech, and SaaS. Proven ability to grow brand visibility, generate leads, and drive conversion through SEO, social media, email marketing, paid ads, and performance analytics. Passionate about hospitality experiences, I bring a creative, yet analytical approach to enhancing guest engagement and maximizing direct bookings.

Overview

6
6
years of professional experience

Work History

Digital & Lifecycle Marketing Specialist

Nsano Ltd
10.2023 - Current
  • Executed strategic campaigns on Meta and Google Display Network, enhancing brand visibility by 45%.
  • Led content creation and SEO efforts, achieving a 30% increase in organic traffic.
  • Collaborated with design teams to produce engaging promotional materials.
  • Managed social media accounts to boost brand visibility and user engagement.
  • Analyzed campaign performance with analytics tools to identify areas for improvement.
  • Developed targeted marketing campaigns for diverse products at Nsano Ltd.
  • Assisted with budget planning for various marketing initiatives.
  • Trained junior staff on effective marketing strategies and best practices at Nsano Ltd.

Trips Lead (Travel & Guest Experience Coordinator)

Sorted Chale
05.2021 - 12.2024
  • Curated and led immersive travel experiences for tourists in Ghana, including hiking and cultural tours.
  • Ensured seamless logistics and exceptional customer service throughout each trip.
  • Collaborated with local vendors, hotels, and transport services to elevate guest experience.
  • Contributed to Sorted Chale’s recognition as a premier tourism provider in Ghana.
  • Received direct praise and referrals from guests, driving organic brand growth.

Business Associate & Digital Account Manager

Ace Avenue Agency
10.2022 - 10.2024
  • Managed digital presence for multiple clients, including hotels and service brands.
  • Coordinated client communications to ensure project alignment and expectations.
  • Created content calendars and optimized campaigns based on analytics insights.
  • Increased social media engagement by 60% within six months.

Marketing & Business Development Lead

CYST Company Ltd
09.2019 - 12.2023
  • Developed digital strategies to improve brand visibility and lead generation.
  • Coordinated email, social, and partnership campaigns with measurable impact.

Marketing Strategy Lead

Dreamit Group Ltd (Oparlor)
04.2022 - 05.2023
  • Led end-to-end digital marketing for a beauty and wellness platform.
  • Managed PPC and SEO strategies, driving 50% increase in website sales.
  • Oversaw daily brand communication, social media presence, and influencer collaborations.

Education

BA - Geography

University of Ghana
Legon
01.2019

Fundamentals of Digital Marketing - Fundamentals of Digital Marketing

Google Skillshop

Skills

  • Social media strategy and management
  • Project management
  • SEO and website optimization
  • Paid advertising campaigns
  • Email marketing automation
  • Performance analytics and reporting
  • Content creation and design
  • Hospitality campaign management
  • Stakeholder collaboration
  • Influencer partnerships
  • Performance tracking

Affiliations

  • JCR Vice President -Hilla Limann Hall (University of Ghana)

Timeline

Digital & Lifecycle Marketing Specialist

Nsano Ltd
10.2023 - Current

Business Associate & Digital Account Manager

Ace Avenue Agency
10.2022 - 10.2024

Marketing Strategy Lead

Dreamit Group Ltd (Oparlor)
04.2022 - 05.2023

Trips Lead (Travel & Guest Experience Coordinator)

Sorted Chale
05.2021 - 12.2024

Marketing & Business Development Lead

CYST Company Ltd
09.2019 - 12.2023

BA - Geography

University of Ghana

Fundamentals of Digital Marketing - Fundamentals of Digital Marketing

Google Skillshop

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Samuel Adjei Danso