SAMUEL ADJEI-SAH
Fintech Distribution
Accra,Tema
Summary
Results oriented commercial executive with excellent leadership and business acumen. Over 20 years’ experience in: FMCG (The Coca-Cola Bottling Company), Global Telecoms (MTN, Tigo & Smile) and Aviation Industry (Starbow Airlines). Commercial business exposure in the following diverse markets: Ghana, Uganda, Rwanda & Cote d’Ivoire. Experienced and enthusiastic Consultant with track record of success across wide range of industries. Possesses exceptional interpersonal, problem-solving and analytical skills to provide advice and expertise to client organizations improving business performance. Experienced in all aspects of operations, strategy and fintech distribution.
Overview
26
26
years of professional experience
Work History
CONSULTANT (On-Site Business Consultant)
MTN COTE D’IVOIRE
12.2021 - 11.2023
- A consultancy role to provide on-site strategy formulation and implementation
- Leading an execution strategy with Fintech business unit on introuducing Mobile Money Implementation team to accelerate fintech distribution mass market and ecosystem play
- Continually evaluating the MoMo marketplace trends and gathering distribution gaps to grow Fintech business.
- Rolled out staff capacity building programmes through classroom and field coaching
- Building mitigation plans to reverse the impact of WAVE (New Fintech Entrant) on MTN Mobile Money business.
- Liaising with Strategic Partners to improve float distribution and agents creation.
- Driving QR Code implems.entation project at both Agent and Merchant space
BUSINESS LEAD (One-Site Business Consultant)
MDN COMMODITIES
11.2019 - 03.2020
- MDN Commodities was a start-up business which was created by MTN Ghana Distributors to venture into digital platform for Agro-tech and E-commerce business
- The focus of this business was how to play a critical role in using Mobile Money as a platform to drive business transactions with the digital market space
- Developed a comprehensive first business case for this new entity venture into Cocoa sector as License Buying Company (LBC).
HEAD OF SALES (On-Site Business Consultant)
SMILE TELECOM
03.2018 - 12.2018
- 4G LTE mobile broadband network operator offering superfast mobile broadband services to the Elite market
- Provided leadership to the entire route-to-market team and supported systems for LTE business profitability through management consultation
- Provided advice on all marketing activities, including sales promotion, marketing research, physical distribution, and POS merchandising to gain volume sales to drive profitability
- Implemented a commission model (Revenue Share Approach) to decrease overall pay out by 10% to improve EBITDA
- Revamped the existing acquisition machinery with experiential selling technique focused on high value clients in strategic locations
- This initiative increased the average monthly acquisition via device sell out by 150%
- Directed a commercial project on location-based tariffing in tertiary institutions from conceptual stage, cross functional team management and implementation
- This project gained an incremental base revenue of 45% from our bottom of the pyramid customers who were contributing 20% revenue.
HEAD OF SALES (On-Site Business Consultant)
AERO SURVEY LIMITED (STARBOW)
02.2017 - 11.2017
- I held a senior commercial role as Head of Sales to turnaround the dwindling profitability of this company
- With an aggressive business development approach, I led the team to sign on key clients like Ghana Graphic Communications Group to transport daily newspapers, RigWorld to transport their staff working on their rigs to and from Takoradi, BUI Power Company etc
- The overall business revenue moved up by 35% after three months of this aggressive push
- Negotiated a win-back plan with Ghana Gas Company which led to maximizing business revenue by 12% additional revenue on the Takoradi route
- Established debt recovery plan which brought our 6months ageing debts to 30 days
- Built strategic partnership with African World Airlines (Another domestic airline company) on passenger load transfers during unexpected incidence
- Instituted passenger baggage tracking system to ensure agreed charges are collected for excess luggage
- Implemented a prestige & loyalty scheme with business moguls and politicians on Accra-Kumasi route in line with brand stickiness
- Conducted capacity building workshop for the salesforce on relationship management and agent productivity skills to drive our sell-out rate with travel agents.
SALES DIRECTOR (First Executive Role)
MILLICOM (TIGO)
03.2015 - 09.2016
- Provided strategic leadership to the entire Go-To-Market salesforce of the third largest mobile operator in Ghana with an average annual turnover of $190M USD to reach its targeted customers.
- Provided strategic leadership to the entire Go-To-Market salesforce of the third largest mobile operator in Ghana with an average annual turnover of $190M USD to reach its targeted customers.
- Monitored commercial activities of seven (7) authorized distributors to ensure adequate support to grow both voice and mobile financial services businesses.
- Led the entire sales team to deliver an annual revenue of $114M USD in my first year
- Developed a commercial GTM plan for mobile financial service (TigoCash Business) to double its monthly revenue to $350,000 USD within six months of implementation in 2015
- Implemented a revenue share pay-out scheme for acquisition touchpoints to reduce SAC from 14% in April 2015 to 8% in August 2016
- Led the entire salesforce to Achiase Jungle Warfare School (Military Training School) to develop military mindset in execution, discipline, adaptability, and change management
- Rolled out distributor digital store footprints across the country which made it mandatory for every distributor to transition into digital business
- A total of 12 digital stores were deployed across the country
- Ensured full compliance with distributor governance policies and principles
- Upskilled the existing Tigo sales school to bridge staff skill gaps and rolled out the needed training in line with mobile financial services.
ATTACHMENT TO MTNUG & MTNRW (Expatriation Role)
MTN Ghana
01.2013 - 02.2015
- This was a knowledge share programme from MTN Ghana to Uganda & Rwanda, based on MTN Group policy of transferring excellent skills to other units in line with building people capacity
- I led the execution of strategies to improve regional sales structure to attain efficiency and effectiveness
- Conducted a practical demonstration of field sales leadership role in line with Every Day Great Execution (EDGE)
- Learnt how to grow Mobile Money distribution & ecosystem through subscribers & agents onboarding process, the East Africa concept.
- We on-boarded over 90% of exclusive TigoCash agents, the then market leader for mobile financial services in Rwanda onto MTN MoMo business
- I got a better understanding of the role of distributors in liquidity or float supply to grow financial inclusion
REGIONAL COMMERCIAL HEAD (Role Change)
MTN Ghana
01.2011 - 01.2013
- This role provided day-to-day strategic leadership to the entire regional commercial teams to achieve business objectives within the assigned region
- Critical among this role requirements was to oversee the effective roll out of Mobile Money strategic plans at retail
- It gave me in-depth knowledge of distribution and optimizing regional sales structure in line with Mobile Money implementation across my territory
- This role hinged on analytical skills, field execution speed, territory management, distributor management, preparing effective commercial plans to tap potential mobile money business at retail
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
SALES SUPPORT & DEV’T SNR MANAGER (Job Promotion)
MTN Ghana
01.2009 - 01.2011
- This role served as a strategic pivot function to the regional sales structure to produce optimal results in distribution parameters, channel execution and commercial KPIs
- Provided strong leadership to enhance team productivity and morale.
- This role developed my skills in cross functional team management, channel management, trade marketing budget, project management and business analytics.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
TRADE MARKETING & EVENTS MANAGER (Job Promotion)
MTN Ghana
01.2007 - 01.2009
- It was a tactical role to drive retail visibility and direct consumer contact activities to promote brand considerations to support the entire sales force
- I led the roll out team tobrand MTN from Areeba (the then brand for Scancom Ghana Limited) at retail
- With this role, I learnt how to maximize channel potentials and trade elements deployment efficiency. Furthermore, how to take advantage of potential gatherings to promote your brand affinity.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Managed administrative logistics of events planning, event booking, and event promotions.
SALES SUPPORT SUPERVISOR (New Company Role)
MTN Ghana
01.2005 - 01.2007
- It was a coordinating role between the field sales team and leadership
- Basically, following up on all the necessary logistics required by the team to execute and demanding accountability
- Key skill learnt was how to manage resources efficiently and ensuring excellent execution of projects.
- Organized promotional events and interacted with community to increase sales volume.
ROUTE SALES SUPERVIOR (Job Promotion)
THE COCA-COLA BOTTLING COMPANY
01.2001 - 01.2005
- I learnt my brilliant basics in distribution from this role which made me responsible for product availability across my assigned territory
- I supervised a team of five (5) salesmen and ten (10) assistants
- I developed my skills in planning routes for salesforce, effective field supervision, achieving distribution with, knowing your territory, coaching your team and inspiring them to go extra mile during peak periods.
SALES MERCHANDIZER
THE COCA-COLA BOTTLING COMPANY
01.1998 - 01.2001
- I joined The Coca-Cola Bottling Company right from school where I got the opportunity to work as a Merchandiser in the Sales Department
- I was responsible for building product displays in trade and ensuring trade support elements were delivering value to the business
- The beginning of my career into sales and distribution.
Education
MBA - Marketing
University of Ghana Business School
Accra, Ghana12.2011
Bachelor of Arts - Management And Economics
University of Ghana
Accra, Ghana05.2007
GED -
Accra Academy
Accra, Ghana06.1993
GED -
Accra Academy
Accra, Ghana06.1991
Skills
- Leadership
- Critical Thinking
- Operational Efficiency
- Fintech Distribution
- Strategic Analysis
- New Business Development
- Business Strategy and Planning
- Performance Management
- Change Management
- Managing Cultural Diversity
- Business Intelligence
- Business Turnaround & Growth
- Channel & Sales Transformation
- Retail Distribution
- Regional Sale Structure Optimization
- Embedding Customer Experience
Capacity Building Activities
- 1993 - 1994 National Service; Science & Maths Teacher, Tema Oninku Junior Secondary School
- 1995 - 1996 Private School Teaching; Class Two Teacher, Casley Hayford School
- 1996 - 1997 Private School Teaching; Science & Maths Teacher, Shields Experiential School
- 2011 - 2011 Corporate Military Leadership; Participant, Achiase Military Jungle Warfare School
- 2016 - 2016 Corporate Military Leadership,; Team Lead, Achiase Military Jungle Warfare School
- 2021 - 2021 Leadership Growth; Charter President, lions Club International, District 418
Trainings Courses
- 1999 Ghana Employers’ Association, Concept of Senior Staff and Unionization,
- 2006 The George Washington University, School of Business, Practical Project Management Principles,
- 2006 The George Washington University, School of Business, Project Risk Management,
- 2007 The George Washington University, School of Business, Project Quality Management,
- 2007 The George Washington University, School of Business, Leadership, Management & Communication,
- 2007 The George Washington University, School of Business, Associate’s Corticate in Project Management,
- 2007 Glomacs, Leading & Empowering High Performing Groups & Teams,
- 2009 Telecoms Academy, Telecoms Mini MBA,
- 2010 The George Washington University, School of Business, Financial Management for Project Managers
Hobbies and Interests
- Playing Saxophone
- Playing Tennis
- Swimming
- Participating in Human Capacity Project
- Social Works
References
Reference will be shared on request.
Timeline
CONSULTANT (On-Site Business Consultant)
MTN COTE D’IVOIRE
12.2021 - 11.2023
BUSINESS LEAD (One-Site Business Consultant)
MDN COMMODITIES
11.2019 - 03.2020
HEAD OF SALES (On-Site Business Consultant)
SMILE TELECOM
03.2018 - 12.2018
HEAD OF SALES (On-Site Business Consultant)
AERO SURVEY LIMITED (STARBOW)
02.2017 - 11.2017
SALES DIRECTOR (First Executive Role)
MILLICOM (TIGO)
03.2015 - 09.2016
ATTACHMENT TO MTNUG & MTNRW (Expatriation Role)
MTN Ghana
01.2013 - 02.2015
REGIONAL COMMERCIAL HEAD (Role Change)
MTN Ghana
01.2011 - 01.2013
SALES SUPPORT & DEV’T SNR MANAGER (Job Promotion)
MTN Ghana
01.2009 - 01.2011
TRADE MARKETING & EVENTS MANAGER (Job Promotion)
MTN Ghana
01.2007 - 01.2009
SALES SUPPORT SUPERVISOR (New Company Role)
MTN Ghana
01.2005 - 01.2007
ROUTE SALES SUPERVIOR (Job Promotion)
THE COCA-COLA BOTTLING COMPANY
01.2001 - 01.2005
SALES MERCHANDIZER
THE COCA-COLA BOTTLING COMPANY
01.1998 - 01.2001
MBA - Marketing
University of Ghana Business School
Bachelor of Arts - Management And Economics
University of Ghana
GED -
Accra Academy
GED -
Accra Academy
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