Samuel Adjei

· Responsible for effective brands management and development and implementation of marketing and growth strategies

· Understanding the business environment, researching and identifying consumers’ need and wants for effective targeting.

· Achieving business objectives through effective planning, goals setting and performance data analysis

· Providing on-the-ground support to sales and marketing teams, leading them achieve their goals and targets.

· Planning and executing marketing campaigns, social media campaigns and coordinate development of communication contents

· Continuously identifying training gaps and developing team’s skills for higher performance.

· Supporting the team in lead generation activities, building and nurturing client relationships.

· Leading the team, using effective tactics and meeting sales and revenue objectives.

· Maintaining professional and technical knowledge by attending educational workshops; reviewing professional publication and participating in professional societies.

· Meeting clients by appointments and responding to clients’ RFPs and tenders

· Tracking, analysing and communicating key quantitative metrics, business trends and strategy gaps.

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Set up, completed and tracked customer surveys for local, regional and national campaigns.
• Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
• Transformed corporate website and social media platforms to better engage customers and promote sales.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Performed market segmentations, targeting and positioning for each product line.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Recruited and hired capable team members to add value and diverse skills set to marketing department.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.

· Developed & recommended channel strategy in line with category development and brand developmental plans.

· Developed focused trade strategies for category in each key account and trade channels in tandem with brand positioning.

· Category analysis and data analytics to identify distribution gaps, channel development opportunities in the assigned categories and brand portfolio.

· Understanding changing trade dynamics and development in the retail industry and recommended effective channel & sales strategies that offered the company a competitive edge.

· Designed and monitored a competitive activity feedback report to tracked frequency and types of promotions taking place in the various trade sectors.

· Tracked, analysed and evaluated accounts' profitability and recommended action to improve level of requirements.

· Monitored and evaluated the effectiveness of trade promotions and in-store promotions and ensured these met the company's objectives.

· collaborated sales team regarding deadlines / lead time required for promotions, pack / price changes, new products, etc in order to ensure effective implementation by the sales force.

· Designed and implemented price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending for pricing strategies.

· Consolidated internal price control program for all products, implementing and administering pricing alignment.

· Coordinated new product launches and tracked distribution, secondary displays, planograms and use of company equipment in trade.

• Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
• Defined and integrated roles, responsibilities and processes for business team and data management organization.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Identified business development challenges and customer concerns for proactive resolution.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
• Collaborated with sales and marketing departments to support project rollout.
• Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.
• Established and maintained highly effective relationships with clients and industry partners to drive growth.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Contributed to industry events and trade shows to showcase products and gather industry intelligence.
• Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.