SALU ADAM
KUMASI
Summary
Decisive marketing manager with several years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement. Adept at cultivating custom-tailored campaigns. Results-oriented Marketing Manager with many years of marketing performance. Deep understanding of complex marketing and sales techniques. Resourceful approach to using SEO to gain audiences. Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Overview
15
15
years of professional experience
Work History
Marketing Manager
AMG FERTILIZER
ACCRA
01.2018 - Current
- Developed comprehensive marketing strategies for fertilizer products targeting agricultural sectors.
- Managed digital marketing campaigns utilizing social media and email outreach tools.
- Conducted market research to identify trends and customer preferences in fertilizer usage.
- Collaborated with sales teams to align marketing efforts with business objectives.
- Generated ideas to increase sales through creative promotions.
- Built relationships with influencers in the industry for increased visibility.
- Supervised a team of junior marketers in executing various projects.
Head of Marketing
ENEPA VENTURES LIMITEDKU
KUMASI
12.2018 - 06.2025
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams to execute integrated marketing campaigns across multiple channels.
- Analyzed market trends and consumer insights to inform strategic planning and decision-making.
- Established partnerships with key stakeholders to expand market reach and influence.
- Conducted market research and analysis to identify potential markets, consumer trends, and competitive landscape.
- Organized conferences and trade shows to promote products and services.
- Oversaw the production of promotional materials such as brochures, catalogs, flyers.
Marketing Executive
ENEPA VENTURES LIMITED
KUMASI
09.2011 - 12.2019
- Developed marketing campaigns to enhance brand visibility and reach target audiences.
- Collaborated with sales team to align marketing strategies with business objectives.
- Analyzed market trends to identify opportunities for product promotion and growth.
- Organized events and trade shows to showcase products and strengthen client relationships.
- Developed marketing strategies and campaigns to increase brand awareness.
Sales Officer
CIM ROOFING
KUMASI
01.2010 - 08.2010
- Engaged customers to promote roofing products and services.
- Processed customer orders and coordinated delivery schedules.
- Gathered customer feedback to enhance service offerings.
- Collaborated with team members to meet sales targets effectively.
- Built relationships with key clients through regular contact.
- Generated leads through networking, cold calls, and email campaigns.
- Implemented promotional campaigns to boost sales volume.
Education
BBA - Marketing
CENTRAL UNIVERSITY
KUMASI07-2020
Skills
- Brand development
- Market research
- Sales collaboration
- Team leadership
- Customer engagement
- Relationship building
- Customer acquisition
- Social media platforms
- Customer relationship management (CRM)
- Crisis management
- Sales promotion
Accomplishments
- KUMASI PRISONS SERVICES
- LONDON CENTER OF MARKETING
Languages
English
First Language
Arabic
Beginner
A1
HAUSA
Beginner
A1
TWI
Beginner
A1
ZABARMA
Beginner
A1
MR. JOHN BANDA
References available upon request.
Timeline
Head of Marketing
ENEPA VENTURES LIMITEDKU
12.2018 - 06.2025
Marketing Manager
AMG FERTILIZER
01.2018 - Current
Marketing Executive
ENEPA VENTURES LIMITED
09.2011 - 12.2019
Sales Officer
CIM ROOFING
01.2010 - 08.2010
BBA - Marketing
CENTRAL UNIVERSITY
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