SALAAM OSMAN
ACCRA
Summary
Strategic sales and marketing leader with over ten years of experience in driving revenue growth and market expansion within the life insurance sector. Proven ability to build and lead large-scale distribution teams while implementing data-driven business development strategies. Recognized for establishing strategic partnerships that enhance sustainable business performance in competitive environments. A Chartered insurance professional from the Chartered Insurance Institute of Ghana and an affiliate member of the Chartered Institute of Marketing UK.
Overview
2027
2027
years of professional experience
2
2
Certifications
Work History
Head of Retail
Vanguard Life Insurance Company
01.2021 - Current
- Lead the retail operations of the company, driving customer acquisition and revenue growth through innovative strategies.
- Develop and execute comprehensive sales and marketing plans aligned with the company's objectives.
- Manage and mentor a team of sales and marketing professionals, fostering a culture of high performance.
- Utilize data analytics and CRM systems to identify market opportunities and optimize sales performance.
- Oversee the implementation of successful marketing campaigns, increasing brand visibility and customer engagement.
- Track and report on sales performance metrics, ensuring alignment with organizational goals
National Sales Cordinator
Vanguard Group
2022 - 2023
- Coordinated sales activities across Vanguard Group for bundled product distribution.
- Prepared and delivered presentations to diverse market segments highlighting product features.
- Developed and executed business strategies to enhance promotional sales initiatives.
- Executed budgetary and target preparations to drive revenue growth.
Branch Manager
StarLife Assurance Company Ltd
01.2018 - 01.2021
- Oversaw sales strategies for retail and corporate products, achieving year-over-year growth in new business acquisition.
- Built and maintained key partnerships with institutional clients to expand service offerings and market penetration.
- Trained and developed a high-performing sales team, focusing on skill enhancement and motivation.
Sales Manager
Enterprise Life Assurance Company Ltd
01.2012 - 01.2018
- Managed branch operations and sales, driving customer acquisition and policyholder retention.
- Developed local partnerships to enhance product reach, particularly in underserved markets.
- Strengthened client relationships through tailored service offerings, resulting in a 20% increase in client loyalty.
Graduate Teacher
Ghana Education Service
01.2009 - 01.2012
- Teaching of Physics and Integrated Science.
- Career guidance and counselling.
- Entertainment Master.
Radio Presenter
GBC-Radio UWR
01.2009 - 01.2011
- Morning show host.
- Interviews and documentaries.
- Marketing and advertisement.
- Planning committee member-Events.
Education
MSc - Communication and International Marketing
Kwame Nkrumah University of Technology
01-2024
Advanced Diploma - Life & Health
Ghana Insurance College
01-2022
Diploma - Insurance
Ghana Insurance College
01-2020
BSc - Agriculture Technology
University for Development Studies
01-2008
CIM Level 7 Post Graduate Diploma - Marketing Management
University of Professional Studies Accra(UPSA)
04-2026
Skills
- Sales leadership and distribution strategy
- Multi-channel distribution management
- Customer acquisition and retention
- Team building and performance management
- Market analysis and competitive positioning
- Strategic planning and execution
- Regulatory compliance and ethical selling
- Communication, negotiation, and stakeholder engagement
- Digital transformation in insurance sales
- Market research, forecasting, and analysis
- Business development
Awards
- Customer Service Charter Champion: Recognized for exemplary service leadership.
- Grade A - True Star: Awarded for outstanding performance in achieving organizational goals.
References
- Mr. Emmanuel Bosea, Branch Manager / Enterprise Life, +233244774745, +233208274093, emmanuel.bosea@enterprisegroup.com.gh
- Mr. Emmanuel Nintuarah, Head of Distribution, Vanguard Life Assurance Co Ltd, 0245120910, 0208882146, kanlang100@gmail.com
Languages
- English
- Twi
- Dagaare
- Waale
Personal Information
- Date of Birth: 12/23/83
- Nationality: Ghanaian
- Marital Status: Married
- Religion: Christian
Certification
Associate -Chartered Insurance Institute of Ghana (ACIIG)
Timeline
Head of Retail
Vanguard Life Insurance Company
01.2021 - Current
Branch Manager
StarLife Assurance Company Ltd
01.2018 - 01.2021
Sales Manager
Enterprise Life Assurance Company Ltd
01.2012 - 01.2018
Graduate Teacher
Ghana Education Service
01.2009 - 01.2012
Radio Presenter
GBC-Radio UWR
01.2009 - 01.2011
National Sales Cordinator
Vanguard Group
2022 - 2023
MSc - Communication and International Marketing
Kwame Nkrumah University of Technology
Advanced Diploma - Life & Health
Ghana Insurance College
Diploma - Insurance
Ghana Insurance College
BSc - Agriculture Technology
University for Development Studies
CIM Level 7 Post Graduate Diploma - Marketing Management
University of Professional Studies Accra(UPSA)