RUTH ATTA KWARTENG
Accra
Summary
Results-driven sales management professional with a track record of high productivity and efficient task completion. Adept in strategic planning, customer relationship management, and team leadership. Excellent communication, negotiation, and problem-solving skills to achieve sales targets and drive business growth. Experienced in fast-paced environments and adaptable to changing circumstances. Thrives under pressure and consistently delivers top-quality work at a rapid pace.
Overview
14
14
years of professional experience
Work History
Head of Corporate Sales
Nationwide Medical Insurance
Ridge
2024.06 - Current
- Developed and maintained strong professional relationships with key stakeholders both internal and external
- Monitored industry trends in order to identify opportunities for increased market share or competitive advantages over rivals
- Created reports detailing key performance indicators such as revenue growth, customer satisfaction, and product profitability
- Developed and implemented a comprehensive corporate sales strategy to increase market share
- Recruited and on boarded new employees into the corporate sales department as needed
- Provided regular feedback to staff members regarding their performance against established goals and objectives
- Ensured compliance with local laws and regulations regarding business practices related to corporate sales activities
- Organized trade shows, conferences, and other marketing events to promote products and services offered by the company
- Collaborated with other departments within the organization including marketing, finance, operations
- To ensure successful execution of corporate sales initiatives
- Analyzed customer data and developed strategies to improve customer loyalty and retention
- Scheduled client visits and presentations in order to close deals more efficiently and effectively
- Resolved any issues that arose between customers and the company during negotiations or transactions
- Reviewed competitor activity regularly in order to adjust pricing or promotional strategies accordingly
- Liaised with other departments within the organization such as legal, IT, HR, when necessary
- Conducted regular meetings with the senior management team to evaluate progress on sales objectives
- Hired, trained and supervised sales staff members and teams
- Closed sales consistently through strong client rapport and expert product and service knowledge
- Researched and analyzed new sales options, prospects and market trends
- Attended company workshops and conferences to improve technical and professional skills
- Followed up after each completed sale to check on satisfaction and offer additional support to maximize brand loyalty
- Initiated sales process by scheduling appointments, delivering presentations and conducting tours
- Prepared sales reports and attended regular meetings to update staff about new sales processes and trends.
Senior Business Development and Senior Corporate Sales Officer
Nationwide Medical Insurance Company Limited (Head Office)
Ridge
2020.02 - 2024.05
- Effectively supervise and assist sales officers to achieve programs and activities in areas of competition, intermediaries, new business acquisition, signing on cost businesses to achieve target within set timelines
- Lead presentations and negotiation of prospective businesses presented by sales officers and ensure successful closure of these businesses
- Identify international brokers and sign an agreement
- Researching trends and creating new opportunities to increase sales
- Represent the company at relevant fora with potentials for business development and explore the opportunities presented
- Ensure that all newly procured clients are well educated on products and services before enrolment or within enrolment timelines
- Maintaining current client relationships and identifying potential clients
- Aid in hiring, training and managing sales officers
- Maintaining a strong understanding of products and services, and innovating new ways to serve businesses.
Regional Sales and Marketing Manager (Retail)
Nationwide Medical Insurance Company Limited (Head Office)
2018.09 - 2020.01
- Design and implement effective sales strategies for Retail distribution in the Greater Accra Region
- Retail product development and design
- Manage relationships with existing and potential Corporate clients
- Develop Standard Operating Procedures (SOPs) and Sales/Marketing targets for the Retail Distribution Unit of the Sales Department
- Budgeting, Project Execution and reporting
- Design and implement systems that ensure that all potential advantages including cost savings, business synergies, experience and knowledge share and optimal use of resources which can be derived from resource pooling and collaborations are fully explored and realized in the region between the retail unit and all other units
- Build and maintain an internal work environment characterized by a high degree of performance culture, customer centric attitude, and high degree of efficiency in the operations of the retail distribution unit
- Implement a Robust Performance Management System for Monitoring and evaluating individual and team performance
- Advise Management on all issues bordering on retail distribution in my region
- Plan and develop Sales Strategies to Meet Set Sales Targets
- Create awareness of and Drive Sales throughout the retail distribution channels in my region
- Monitor & Respond Promptly to Market & Industry Trends
- Supervise the Retail Distribution Channel.
Sales Manager
Donewell Life company Limited (Tema Branch)
2017.05 - 2018.06
- Managing the Sales team and all sales activities within the company
- Managing relationship with existing and potential clients
- Motivating staff and leading the team to achieve sales targets
- Interviewing and selecting new members of the sales team
- Carrying out sales training with sales executives and role playing sales techniques
- Ensuring all administration for sales is completed effectively
- Setting sales targets and activity key performance indicators
- Reporting on progress towards sales KPI's
- Visiting customers and potential customers alongside sales executives
- Cold calling customers and selling services and products
- Liaising with other departments within the company
- Chasing leads and following up on opportunities to generate sales
- Arranging to attend industry conferences and events
- Networking with companies in the industry.
Sales Executive
Enterprise Life Assurance Company Limited (Tema Branch)
2014.11 - 2017.04
- Cold calling potential customers and selling the company's products
- Researching the target market and finding companies to target
- Attending meetings with potential customers and closing sales
- Building a sales pipeline to ensure a constant stream of sales
- Working to achieve monthly sales and revenue targets as set by the sales manager
- Progressing towards activity targets and KPI's set by the sales manager
- Entering all required data for sales onto the company system
- Updating the CRM and inputting information on customers
- Following up with past customers and cross selling products
- Providing assistance to other members of the sales team
- Following up on leads generated by other departments
- Investigating and resolving queries from customers.
Administrative Assistant (Dean of Social Sciences)
All Nations University College (Koforidua)
2010.06 - 2013.09
- Providing administrative support to ensure efficient operation of office
- Answers phone calls, schedules meetings and supports visitors
- Carrying out administrative duties such as filing, typing, copying, binding, scanning etc
- Completing operational requirements by scheduling and assigning administrative projects and expediting work results
- Making travel arrangements for the Dean and other Heads of Departments such as booking flights and hotel or restaurant reservations
- Exhibiting polite and professional communication via phone, e-mail, and mail.
Education
Certificate - Sales And Marketing
Ghana Institute of Management And Public Admin
Dzorwulu2024-07
Diploma in Insurance - Insurance And Risk Management
Ghana Insurance College
Ridge2024-02
Certificate - Modern Sales Techniques
Ghana Insurance College
Ridge2023-05
Some College (No Degree) - Certificate in Health Insurance Principles
Ghana Insurance College
Ridge2022-10
Bachelor of Science - Banking And Finance
All Nations University College
Koforidua2013-10
High School Diploma -
Wesley Grammar Secondary School
Dansoman2008-08
Skills
- Sales Team Training and Management
- Sales Presentations
- Sales Training
- CRM proficiency
- Competitor Analysis
- Marketing Strategy Development
- New Business Development
- Managing relationships with Stakeholders
- Opening of New Territories
- Plan and developing sales strategies to meet set sales targets
- Guiding, supporting and mentoring your team
- Preparing successful sales plans
- Monitoring and responding promptly to market and industry trends
- Excellent communication and listening skills
- Negotiating skills
- Strong analytical skills
- Ability to explain complex information clearly and simply
- Good Sales and Negotiation skills
- Honest and Trustworthy
- Attention to detail
- Microsoft Office Suit (Word, PowerPoint& Excel)
- Internet
- Budgeting and Expenditures
Accomplishments
- Best Overall Worker 2022
- Over Achieved sales target for 2023 by 162% (10.2 Million)
- Consistently over achieved sales target
- Designed and part of Product development team of Diaspora Product
- Designed and Developed Retail products and other products. i.e. (MyHealth, Public Sector Workers Union Product and the Public and Private Schools Product)
- Partnered with Taloca GmbH to educate over 500 farmers nationwide on the importance of private health insurance.
- Organize events to help push products; and boost brand name.
- Designed the product brochure, product application form for easy marketing, sales and distribution for Retail product. (MyHealth)
- Recruited and trained over 15 sales Supervisors in the Greater-Accra Region, Ashanti Region and Western Region and over 100 sales agents to sale the retail (MyHealth) product.
Languages
- English
- Twi
- Ga
References
Available upon request
Hobbies and Interests
- Reading
- Listening to Music
- Taking long Walks
Timeline
Head of Corporate Sales
Nationwide Medical Insurance
2024.06 - Current
Senior Business Development and Senior Corporate Sales Officer
Nationwide Medical Insurance Company Limited (Head Office)
2020.02 - 2024.05
Regional Sales and Marketing Manager (Retail)
Nationwide Medical Insurance Company Limited (Head Office)
2018.09 - 2020.01
Sales Manager
Donewell Life company Limited (Tema Branch)
2017.05 - 2018.06
Sales Executive
Enterprise Life Assurance Company Limited (Tema Branch)
2014.11 - 2017.04
Administrative Assistant (Dean of Social Sciences)
All Nations University College (Koforidua)
2010.06 - 2013.09
Certificate - Sales And Marketing
Ghana Institute of Management And Public Admin
Diploma in Insurance - Insurance And Risk Management
Ghana Insurance College
Certificate - Modern Sales Techniques
Ghana Insurance College
Some College (No Degree) - Certificate in Health Insurance Principles
Ghana Insurance College
Bachelor of Science - Banking And Finance
All Nations University College
High School Diploma -
Wesley Grammar Secondary School
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