RUBY AIDOO
Labone
Summary
Dynamic marketing professional with a proven track record at excelling in creative strategy and promotional campaign design. Expert in market analysis and team leadership, driving significant brand engagement and business growth. Adept at training and mentoring, fostering a culture of excellence and innovation.
Overview
15
15
years of professional experience
Work History
Creative Lead
BB MARKETING
07.2017 - Current
- Developed and implemented innovative creative strategies that enhanced brand visibility and engagement.
- Conducted competitive market analysis to identify opportunities for differentiation in branding.
- Managed budget allocations for creative projects, ensuring all deliverables were completed within financial parameters.
- Created engaging content for various platforms, including digital, print, and social media, driving audience interaction.
MANAGING PARTNER
The Cupcake Boutique Ghana
Labone
11.2014 - Current
- Setting strategic goals and objectives, supervising daily activities, monitoring performance, and driving business growth by 50%.
- Conducted market research to identify trends and adjust product offerings accordingly.
- Trained and mentored staff on customer service best practices, resulting in improved client satisfaction scores.
- Designed and executed promotional campaigns that drove sales during peak seasons.
- Facilitated regular team meetings to review performance metrics and set goals.
MARKETING AND ADMISSIONS MANAGER
LIBERTY AMERICAN SCHOOL
East Legon
05.2014 - 01.2015
- Responsible for all activities related to admission of students to school, starting from inquiry till final admission of prospective students which included formulating the Marketing Strategy, Promotion, Media Plans, advertisements & admission activities for all the programs increasing enrollment from 29 students to 53 by year-end 2014.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
MERCHANDISE PROMOTIONS SPECIALIST
TARGET CANADA
Mississauga
09.2012 - 12.2013
- Managed execution of multiple marketing vehicles including; company initiatives, product launches, segmentation, essentials marketing, coupons, mail and TV.
- Communicated strategic direction to and from merchant and marketing leaders.
- Organized and lead multiple meetings with various key partners to communicate the division's strategic promotional plans and addressed issues.
- Provided input on placement of product in ads, rough sketches and final proofs.
- Calculated forecast dollars and gross margin for ad.
MERCHANDISE SPECIALIST
TARGET CANADA
Mississauga
04.2012 - 09.2012
- Communicated with vendors regarding item data accuracy, shipping deadlines and updating timing and action calendars and grids.
- Ensured all item data was accurate among all systems impacted by merchandising activities.
- Administering input of data into the content management system using data from production information sheets, spec sheets, vendor samples and sample data center data.
BUYING ASSISTANT
ZELLERS, HUDSON'S BAY COMPANY
Brampton
06.2011 - 04.2012
- Coordinated with departmental staff to gather, develop, and prepare monthly promotional calendars reflecting current product launches, in-store promotions, contests, etc. increasing overall productivity.
- Administering input of data into the content management system using data from production information sheets, spec sheets, vendor samples, and sample data center data.
- Aided the department buyer in driving the overall performance of their business, and helped to execute category strategies for over 275 Zellers stores across Canada.
- Proficient with systems such as BIS, RFS, Retek, JDA, and Cross Cap Media Services.
Education
Certification - Public Relations
NIAGARA COLLEGE
Welland, ON06.2010
Bachelor of Arts - Communications (Media, Culture and Society)
BROCK UNIVERSITY
St. Catherines, ON10.2009
Skills
- Content creation
- Promotional campaign design
- Customer relationship management
- Business development
- Human resources management
- Direct marketing
- Creative strategy
- Market analysis
- Organizational development
- Strategic leadership
- Strategic planning
- Team leadership
- Project management
- Training and mentoring
References
References available upon request
Timeline
Creative Lead
BB MARKETING
07.2017 - Current
MANAGING PARTNER
The Cupcake Boutique Ghana
11.2014 - Current
MARKETING AND ADMISSIONS MANAGER
LIBERTY AMERICAN SCHOOL
05.2014 - 01.2015
MERCHANDISE PROMOTIONS SPECIALIST
TARGET CANADA
09.2012 - 12.2013
MERCHANDISE SPECIALIST
TARGET CANADA
04.2012 - 09.2012
BUYING ASSISTANT
ZELLERS, HUDSON'S BAY COMPANY
06.2011 - 04.2012
Certification - Public Relations
NIAGARA COLLEGE
Bachelor of Arts - Communications (Media, Culture and Society)
BROCK UNIVERSITY