Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Affiliations
Speed reading, Socializing
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Hi, I’m

Royal Nii Klotey Odonkor

Accra
Royal Nii Klotey Odonkor

Summary

I am a highly skilled communications marketing and public relations specialist with a proven track record of delivering exceptional results for clients. My expertise lies in developing comprehensive communication strategies, crafting compelling messaging, and building strong relationships with key stakeholders. With a deep understanding of the media landscape and a wide network of contacts, I am able to secure high-profile placements for clients.

I excel at all aspects of marketing and public relations, from developing brand identities to creating engaging content, and very passionate about driving business success through effective communication.

I am a natural collaborator who thrives in fast-paced, dynamic environments where I can make a meaningful impact.

Overview

15
years of professional experience
1
Certification

Work History

Social Security and National Insurance Trust
Eastern, Volta and Oti Regions, Ghana

Deputy Corporate Affairs (Regional) Manager
04.2019 - Current

Job overview

  • Coordinate all Public Relations, Customer Service Delivery and Marketing Communications in 7 Branches within Eastern, Volta and Oti Regions.
  • Formulate internal and external communications strategies, develop relevant communications materials including presentations and corporate collateral, and manage both traditional and digital communication channels within 3 regions.
  • Cross-trained existing teams in 7 Branches within 3 Regions to implement Strategic Communication plan of organization.
  • Handle all communication with media within Eastern, Volta and Oti Regions to improve stakeholders awareness and corporate image.
  • Conduct stakeholder and public opinion research to integrate into organization's strategic communication.
  • Brand guardian to promote Corporate image and support local and regional teams in communications, marketing events, and project launches.
  • Plan, organize and execute large-scale corporate events promotional events and Brand activation within 3 regions, and drive corporate-level corporate social responsibility engagements and campaigns.
  • Develop key and valued relationships with customers, public, government officials, media and other external sources to improve public opinion and positive Brand positioning.
  • Managed media relations and campaigns to address public communications in crisis situations.

Exchange Investments
Accra - Ghana

Client Engagement and Retention (Consulting)
02.2020 - Current

Job overview

  • Developed Marketing Communications plan for client to help drive sales and build customer base.
  • Utilized data analytics to make informed decisions on budget planning, sales and update Marketing Communications Plan.
  • Coached Sales Team in successful selling methods and encouraged cross-selling to drive revenue.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

AfroIntel IT Solutions
Accra

Communication and Sales Consultant
03.2019 - Current

Job overview

  • Developed Marketing Communications and sales plan focused on reaching clients during Covid 19 pandemic to increase customer base and ensure it’s strong presence
  • Conducted Market research to determine value proposition and initiated product differentiation to align with niche market
  • Monitor sales team performance, analyzed sales data to determine effect of sales strategy and justifying those plans to management.
  • Sales recruitment lead and training of sales team and monitoring their performance
  • Analyze regional market trends and discover new opportunities for growth

Social Security and National Insurance Trust
Accra, Ghana

Digital Communications Manager
05.2017 - 04.2019

Job overview

  • Developed Digital Communications Strategy for the organization to drive social media platforms.
  • Planed and coordinated digital marketing campaigns, including web, SEO/SEM, social media and display advertising to maintain positive social media presence across all digital channels.
  • Oversaw preparation of creative copy, images, videos, and other collateral.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on insights
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize user analytics to evaluate end-to-end customer experience across multiple channels and customer touch points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Social Security and National Insurance Trust
Accra, Ghana

Protocol Manager
01.2014 - 05.2017

Job overview

  • Arrange and acquire passport for SSNIT staff when requested.
  • Arrange, follow-up and acquire Visas for SSNIT staff when needed
  • Booking and purchasing of airline tickets for both Local and International flights for SSNIT staff
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.
  • Hired vendors/suppliers and cross-trained staff members for various event-specific functions and assessed staff understanding of associated processes and procedures.
  • Arrange accommodation for International clients of SSNIT on official visit to the country
  • Supported Management by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
  • Managed administrative logistics of events planning, event booking and event promotions.

Social Security and National Insurance Trust
Accra, Ghana

Senior Public Affairs Officer
01.2012 - 04.2014

Job overview

  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.Design and printing of all SSNIT Publications
  • Photo coverage of all SSNIT Events
  • Customer Service Relations
  • Public Education Duties
  • Protocol Duties
  • Examining customer service reports from all SSNIT branches and collating reports, for comparative and progressive analysis.
  • Writing articles for SSNIT Newsletter as well as the SSNIT Monthly Newssheet
  • Prepare media reports for Brand analysis.
  • Conducting research for bi-annual SSNIT Newsletter
  • Public Education

Business Sector Advocacy Challenge Fund
Accra, Ghana

Marketing, Communications and Branding Specialist
04.2011 - 12.2011

Job overview

  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed campaigns and specific marketing strategies for clients.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Strengthened marketing programs to capture new business and take advantage of changing trends in client markets.
  • Partnered with graphics team to prepare, design, implement and measure success of campaigns.

Corporate Affairs Department
Accra, Ghana

National Service Person
10.2009 - 02.2011

Job overview

  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Preparation of SSNIT Monthly News Sheet and Newsletter for between 2009 - 2011.
  • Design and printing of all SSNIT Publications
  • Photo coverage of all SSNIT Events
  • Customer Service Relations
  • Public Education Duties
  • Protocol Duties

Micro Warehouse Ghana

Marketing Officer
03.2009 - 09.2009

Job overview

  • Provide service to customers via telephone and email
  • Respond to all inquiries within 24 hours
  • Preparation of Tender Documents for Bidding

IBM (MicroWarehouse Ghana)
Accra, Ghana

Computer Technician
09.2008 - 12.2008

Job overview

  • Installation and management of servers
  • Installation of operating systems on computers and laptops
  • Used diagnostic tools to identify hardware failures and replace non-functional components.
  • Tested and installed motherboards, processors and graphics cards on desktops and laptops for corporate staff.
  • Assessed system hardware and software and suggested modifications to reduce lag time and improve overall speed.

Education

University of Ghana
Accra, Ghana

MBA from Marketing
12.2014

University Overview

Kwame Nkrumah University of Science And Technology
Kumasi, Ghana

B.A. from Publishing Studies
05.2009

University Overview

Mfantsipim School
Cape Coast, Ghana

High School Diploma
04.2004

University Overview

Mfantsipim School
Cape Coast, Ghana

High School Diploma
04.2004

University Overview

Skills

  • Social Media Platforms
  • Audience Analysis
  • Market Research
  • Brand Promotion
  • Analytics and Reporting
  • Digital Content Development
  • Strategic Planning
  • Analytical And Critical Thinking
  • Customer Relationship Management
  • Customer Oversight
  • Contact Management Systems
  • Outreach Initiatives
  • Online Marketing
  • Administering Social Media Accounts

Accomplishments

Accomplishments
  • Supervised engagement of over 200,000 customers, members and stakeholders on social security.
  • Setting-up of SSNIT's digital communications platforms and attaining online followers of the Trust's social media platform (Facebook) to over 400,000.
  • Promoted a positive brand image for the Trust within the Eastern, Oti, and Volta Regions, building strong relationships with key stakeholders and garnering favorable media presence.
  • Achieved a 62% increase in public awareness of the SSNIT scheme through targeted public education initiatives and collaborations with key government agencies, departments, private organizations, and local radio and information centers.
  • Implemented internal training programs for team members on sales and presentation skills, and the use of virtual platforms for brand activations, resulting in a remarkable 35% increase in public engagement with the SSNIT scheme.

Certification

Mr Charles Akwei Garshong,

Public Affairs Manager,

Social Security and National Insurance Trust

cgarshong@ssnit.org.gh

+233244522125

Supervisor

Mr John Orji Uko

Technical Lead

Exchange Investments

john.uko@live.com

+233-501482014

Team Leader

Affiliations

Affiliations
  • Chartered Institute of Marketing
  • Institute of Public Relations, Ghana

Speed reading, Socializing

Speed reading, Socializing

This helps to improve brain processing, eye coordination and active memory.

Availability
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Quote

Judge a man by his questions rather than his answers.
Voltaire

Timeline

Client Engagement and Retention (Consulting)
Exchange Investments
02.2020 - Current
Deputy Corporate Affairs (Regional) Manager
Social Security and National Insurance Trust
04.2019 - Current
Communication and Sales Consultant
AfroIntel IT Solutions
03.2019 - Current
Digital Communications Manager
Social Security and National Insurance Trust
05.2017 - 04.2019
Protocol Manager
Social Security and National Insurance Trust
01.2014 - 05.2017
Senior Public Affairs Officer
Social Security and National Insurance Trust
01.2012 - 04.2014
Marketing, Communications and Branding Specialist
Business Sector Advocacy Challenge Fund
04.2011 - 12.2011
National Service Person
Corporate Affairs Department
10.2009 - 02.2011
Marketing Officer
Micro Warehouse Ghana
03.2009 - 09.2009
Computer Technician
IBM (MicroWarehouse Ghana)
09.2008 - 12.2008
University of Ghana
MBA from Marketing
Kwame Nkrumah University of Science And Technology
B.A. from Publishing Studies
Mfantsipim School
High School Diploma
Mfantsipim School
High School Diploma

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Royal Nii Klotey Odonkor