ROSINA BONSU
Accra
Summary
Dependable, results focused professional with over 10 years of experience in operations, project management, HR, administration, marketing, sales, procurement, supply chain distribution and leadership roles. Ability to work well under pressure managing multiple projects, paying attention to details, maintaining a positive attitude and interacting with all levels and management using utmost discretion and confidentiality. Possesses deep knowledge in branding, marketing strategies for new markets, experienced in customer relationship management and capable of seeing new business through aggressive sales strategies
Overview
9
9
years of professional experience
Work History
Sales and Marketing manager
DITA DANG MICRO SYSTEMS LIMITED
02.2017
- Responsible for overseeing sales team, managing of over 200 products and developing the prices list of all 200 computers and ICT products
- Successfully achieved monthly sales targets of GH650,000 and more on month by month basis with my team
- Handled all procurement and tender processes
- Designed and implemented strategies that expanded the company’s customer base and ensure its strong presence as the preferred company for doing business
- Lead my team to achieving customer growth and sales targets by successfully managing the sales team and building solid relationship with all institutional customers
- Secure new and expanded business opportunities through prospecting, networking and relationship building
- Consistently ensured that the staff is fully productive in terms of training, best practices and support
- Maintained and developed relationships with existing customers in person, via telephone calls and emails
- Cold calling to arrange meetings with potential customers to prospect for new business, responding to incoming emails and phone enquiries
- Negotiating the terms of an agreement and closing sales.
Head of Administration and Customer relationship Manager
E TRUST INVESTMENTS LIMITED
04.2014 - 01.2017
- Responsible for customer care services and also working directly with key stakeholders to assess and manage expectations through designed processes and systems
- Training sales executives and monitoring their achievement
- Managing client enquiries and objections
- Management of clients’ accounts and credit risk appraisals.
Marketing Officer/ Cashier/Credit Officer/Customer Care
72Hrs Microfinance Services
03.2013 - 04.2014
- Formation of programs and policies to enhance organizational performance
- Taking customers information to process loans for them and also do a background check on any customer who applies for loans
- Issuing of credit facility to clients on behave of the company
- Develop and manage new products for the market
- Undertake market research and use the information to upgrade the company’s products and services
- (Especially other financial institutions interest rates on investments and loans)
- Organize training for sales staff
- Prospecting for new clients for the company for all types of investment, I managed to raise one hundred thousand Ghana (100,000) cedi’s as a fixed deposit mobilization for my company)
- Writing of monthly sales and marketing reports
- Set targets for the marketing department
- Issuing of withdrawals to customers
- Collecting daily sales of field tellers
- Account opening for new clients and updating of customers’ accounts.
Marketing Manager
Waves International Incorporated (MICROLIFE INSURANCE)
02.2012 - 08.2012
- Develop and implement marketing plans and projects for new and existing products
- Manage the productivity of the marketing plan and projects
- Analysis of customer research, current market conditions and competitor information
- Developing sales strategy to achieve organizational sales goals and revenues
- With other company function to ensure achievement of sales objectives.
Procurement Department
National Service with A.M.A Sub- Metro
11.2007 - 01.2010
- Taking minutes at Metro Tender Committee Meetings
- Preparation of Notification of Award Letters
- Maintaining and updating Contract Register
- Documentation – keeping records of suppliers and contractors of the Assembly
- Arranging the publication of advertisements and notices of contract
- Assisting with the inspection and acceptance of goods, works and services.
Education
Marketing (Chartered Institute Of Marketing Uk), Chartered Postgraduate Diploma In Marketing, Emerging Themes, Marketing Leadership and Planning, Analysis and Decision, Managing Corporate Reputation, Professional Diploma in Marketing, Marketing Planning, Marketing Communication, Marketing Management In Practice, Marketing Research, Computer Application, Professional Certificate in Marketing, Marketing Fundamentals, Marketing In Practice, Customer Communication, Marketing Environment -
University of Professional Studies
01.2007
Skills
- Project management skills
- HR
- Administration
- Procurement
- Credit control
- Credit risk management and credit appraisal
- Cashier and teller service and customer care
- Investment appraisal
- Sales and marketing strategies
- Negotiations and relationship maintenance
- Cash and cash flow management
- Lead generation
- Cold calling and pipeline management
- Sourcing, prospecting and business development
- Accounts management
- Branding, rebranding and E-commerce
- Project management
- Campaign management, channel marketing and event management
- Market communications and direct marketing
- Rapport and Relationship Building
- Strategic Planning
- Team Leadership
- Performance Tracking and Evaluations
- Business Development
- Contract Negotiations
- Account Development
- Leads Prospecting
- Event Planning
- Market Segmentation
- Sales Forecasting
- Competitor Analysis
- Budget Management
- Customer Retention
- Customer Service
- Marketing Strategy Development
- Direct Sales
- Market Intelligence
- B to B Sales
References
- MR. ASSIBEY BONSU, P.O.BOX 601, KUMASI, 0240250269
- DANIEL O. AIDOO, Accra, 0242-849308
- MICHAEL KODUA DONKOR, AFRICAN RAIL GH LTD, 0207119502
Hobbies and Interests
- Watching Football
- Reading
- Cooking
- Listening To Music
Timeline
Sales and Marketing manager
DITA DANG MICRO SYSTEMS LIMITED
02.2017
Head of Administration and Customer relationship Manager
E TRUST INVESTMENTS LIMITED
04.2014 - 01.2017
Marketing Officer/ Cashier/Credit Officer/Customer Care
72Hrs Microfinance Services
03.2013 - 04.2014
Marketing Manager
Waves International Incorporated (MICROLIFE INSURANCE)
02.2012 - 08.2012
Procurement Department
National Service with A.M.A Sub- Metro
11.2007 - 01.2010
Marketing (Chartered Institute Of Marketing Uk), Chartered Postgraduate Diploma In Marketing, Emerging Themes, Marketing Leadership and Planning, Analysis and Decision, Managing Corporate Reputation, Professional Diploma in Marketing, Marketing Planning, Marketing Communication, Marketing Management In Practice, Marketing Research, Computer Application, Professional Certificate in Marketing, Marketing Fundamentals, Marketing In Practice, Customer Communication, Marketing Environment -
University of Professional Studies
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