RICHMOND NII ODOI ODOI

• Drove a 35% increase in sales performance while fostering staff motivation and promoting key products.
• Coached 60 sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at the end of each shift.

• KEY ACTIONS
• Executed approximately 300 market activities in Ghana's 100 open markets
• Ensured timely and complete delivery of souvenirs for activation
• Maintained regular conference calls to foster project manager accountability and promote collaborative idea sharing
• Contributed to the training of 100 product promoters, ensuring they were equipped with current product knowledge.
• Observed and evaluated market storm performance through trade visits in 30 markets

• Open Market, Cash and Carry
• Executed channel specific promotions On-Time In-Full.
• Collaborated with field sales representatives to ensure effective deployment of promotional souvenirs at Key Distributor level
• Engaged wholesaler and cash & carry customers weekly to gather market insights and evaluate performance.
• Resolved outstanding Key Point Indicators regarding wholesalers and cash & carry customers' commissions.
• Identified opportunities within existing partnerships to expand reach into new markets or target audiences.
• Maintained regular communication with wholesalers and cash & carry customers to keep them informed about monthly sales targets
• Sending weekly PowerPoint presentation and Excel updates to departmental team.

• Monitored competitor activities in order to maintain competitive advantage.
• Analyzed sales data to determine which products were selling best in each region.
• Organized product inventory to ensure timely delivery of products.
• Researched industry trends to stay abreast of market changes.
• Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.

• Delivered 18% growth in secondary sales turnover in activities driven in specific channel
• Worked closely with Trade Category Managers to drive activation in specific channel

Ushered at 2016 Unilever Annual General Meeting