RICHMOND DANQUAH LARBI
ACCRA
Summary
Open minded , Team Player , Dynamic and adjust to new environment and skill acquisition. Problem solver.Work under pressure.
.
Overview
18
18
years of professional experience
Work History
Assistant Marketing Manager
Ellis Auto Centre And Properties.
04.2018 - Current
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Enhanced customer engagement with targeted social media efforts and email marketing strategies.
- Completed projects on-time and under-budget by collaborating with sales, technical and customer relations departments.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted affiliate revenue by leveraging diverse channel strategies and growth-focused initiatives.
- Grew new business connections by strategically networking with industry experts.
- Managed budget allocation, optimizing resources for maximum return on investment.
- Worked with graphic designers and writers to establish theme and tone for content.
Assistant Manager
5 Minutes Cook And IL Forno Pizzeria
07.2011 - 09.2013
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
- Increased sales through effective merchandising strategies and targeted promotions.
- Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Implemented staff training programs, enhancing product knowledge and improving customer service skills.
- Developed strategy to increase sales and drive profits.
- Monitored sales trends to adjust pricing strategies accordingly for optimal profitability.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
Merchandiser
Forewin Ghana Limited
07.2006 - 07.2008
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Verified products appeared at correct locations in proper quantities.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
- Boosted sales by implementing effective merchandising strategies and visually appealing displays.
- Established strong vendor relationships to maintain and support business.
- Reduced out-of-stock instances by conducting regular audits, adjusting inventory counts, and communicating discrepancies to management.
- Established positive rapport with customers, fostering loyalty and repeat business through attentive service and knowledgeable product recommendations.
- Increased brand visibility by designing eye-catching window displays that highlighted new products and seasonal trends.
- Optimized inventory turnover by closely monitoring sell-through rates and adjusting replenishment orders accordingly.
- Arranged consistent shelves, bins, and racks at Number locations by following established planograms.
- Developed merchandising strategy to efficiently move overstock.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Proposed new ideas and concepts to enhance merchandise displays.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Analyzed customer feedback and shopper trends to inform display designs.
- Utilized paper, fabric and props to create displays.
Education
Certificate - Forklift Operation
Zprime Driving Institute And Heavy Duty Equipment
Spintex-Accra08.2023
Diploma In Technology Business ADM. And IT - General Administration
Accra Institute of Technology
Accra 07.2018
Certificate - Business Administration And Management
Ghana Institute of Management And Public Administr
North Legon - Accra 08.2014
Skills
- Staff Management
- Digital Marketing
- CRM Management
- Project Management
- Sales Support
- Product Launches
- Brand Promotion
- Corporate Communications
- Strategic Planning
- Social Media Marketing
- Customer Relationship Management (CRM)
- Budgeting and Allocation
- Budget Administration
- Decision-Making
- Microsoft Office
- MS Office Suite
- Marketing Plan Development
- Customer Retention Strategies
- Contract Management
- Sales Forecasting
- Service Promotion
- Search Engine Optimization
Languages
English
Beginner (A1)
Twi and Ga Language
Beginner (A1)
Timeline
Assistant Marketing Manager
Ellis Auto Centre And Properties.
04.2018 - Current
Assistant Manager
5 Minutes Cook And IL Forno Pizzeria
07.2011 - 09.2013
Merchandiser
Forewin Ghana Limited
07.2006 - 07.2008
Certificate - Forklift Operation
Zprime Driving Institute And Heavy Duty Equipment
Diploma In Technology Business ADM. And IT - General Administration
Accra Institute of Technology
Certificate - Business Administration And Management
Ghana Institute of Management And Public Administr
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