RICHARD OWEN ASARE
ACCRA
Summary
Competent Logistics Manager offering wealth of experience in maintaining proper product rotations and ensuring compliance with government regulations. Background in business management with additional training in distribution and team building. Works well within union or nonunion environments.
Overview
14
14
years of professional experience
Work History
Logistics Manager
SCL Technologies Limited
Accra, Ghana
04.2012 - 11.2016
- Kept corporate departments and customers updated on critical shipments.
- Planned and supervised shipments from production to end-user and scheduled daily and weekly routes.
- Directed shipping and receiving of wide range of products daily.
- Coordinated dispatching of [Number] drivers to accomplish daily delivery requirements.
- Ensured regulatory compliance in all aspects of logistics operations, including transportation safety standards and customs requirements.
- Implemented advanced forecasting techniques to anticipate demand fluctuations and optimize inventory levels accordingly.
- Secured discounts from third-party logistics service providers to deliver substantial cost savings.
- Managed a team of logistics professionals, providing coaching and guidance for career development and skill enhancement.
- Established contingency plans for potential disruptions in the supply chain, ensuring business continuity during unforeseen circumstances.
- Developed warehouse system that provided best cost with appropriate service levels to achieve organizational goals.
Assistant Sales & Marketing Manager
SCL Technologies Limited
10.2009 - 11.2016
- Analyzed sales data meticulously to identify areas needing improvement and develop targeted action plans for addressing those issues.
- Boosted customer satisfaction levels with efficient handling of inquiries, complaints, and feedback.
- Streamlined internal communication processes to improve interdepartmental collaboration on projects and initiatives.
- Coordinated cross-functional teams on special projects aimed at expanding market reach or launching new products/services successfully into the market.
- Organized training sessions for new hires in the sales department, ensuring they were well-equipped with product knowledge and selling techniques.
- Conducted market research to identify trends and opportunities for business growth, adjusting marketing plans accordingly.
- Managed relationships with key clients, maintaining a strong rapport while addressing their needs and concerns effectively.
- Enhanced brand visibility by coordinating promotional events, trade shows, and advertising campaigns.
Retail Marketing Manager
Cellulant Ghana Limited
Accra, Ghana
06.2022 - 12.2023
- Fostered a collaborative work environment among team members by promoting open communication channels and encouraging innovative thinking.
- Streamlined communication channels through the development of effective retail marketing materials.
- Enhanced brand visibility through the implementation of targeted promotional campaigns.
- Managed vendor partnerships to negotiate favorable contracts, ensuring optimal product availability and pricing structures for the business.
- Gained valuable insights into customer preferences through regular analysis of purchasing behavior data, driving more informed marketing decisions.
- Created compelling visual merchandising displays to showcase products effectively and attractively to customers, increasing sales revenue.
- Expanded market reach by identifying new opportunities for growth and penetration within target demographics.
- Increased customer engagement by designing and managing loyalty programs.
- Developed training materials for staff members to improve their understanding of marketing objectives and enhance customer experience instore.
- Boosted retail sales by developing and executing comprehensive marketing strategies.
- Improved product positioning by conducting market research and analyzing consumer trends.
Marketing Executive
Samir Engineering & Trading Company Ltd
09.2021 - 12.2021
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Developed and implemented targeted digital strategy to improve business performance.
- Expanded digital reach by executing targeted online advertising campaigns across multiple platforms.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed consumer usage patterns to identify trends and target key demographics.
Education
Advance Diploma In Logistics And Transport(CILT) -
Ghana Institute Of Public Management And Admin
AccraDiploma In Logistics And Transport (CILT) -
Ghana Institute Of Public Management And Admin
Accra11.2022
Certificate In Logistics And Transport (CILT) -
Ghana Institute Of Public Management And Admi
Accra06.2012
High School Diploma -
New Achimota Technical Institute
Accra06.2005
Skills
- Cross-functional Collaboration
- Inventory Management
- E-commerce Strategy
- Strategic Planning
- Customer Relationship Management
- Sales Forecasting
- Team Leadership
- Strategic Planning and Alignment
Timeline
Retail Marketing Manager
Cellulant Ghana Limited
06.2022 - 12.2023
Marketing Executive
Samir Engineering & Trading Company Ltd
09.2021 - 12.2021
Logistics Manager
SCL Technologies Limited
04.2012 - 11.2016
Assistant Sales & Marketing Manager
SCL Technologies Limited
10.2009 - 11.2016
Advance Diploma In Logistics And Transport(CILT) -
Ghana Institute Of Public Management And Admin
Diploma In Logistics And Transport (CILT) -
Ghana Institute Of Public Management And Admin
Certificate In Logistics And Transport (CILT) -
Ghana Institute Of Public Management And Admi
High School Diploma -
New Achimota Technical Institute
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