Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Generic
Richard Antwi

Richard Antwi

kweku
Accra

Summary

Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Implements strategic and tactical marketing campaigns to drive engagement and sales.

Overview

14
14
years of professional experience
8
8
years of post-secondary education
6
6
Certifications
3
3
Languages

Work History

Social Media Marketing Manager

Richkid Adverts
Accra
07.2023 - Current
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Devised content strategy to effectively engage target audiences.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Created and managed social media campaigns to increase brand engagement.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Launched successful digital marketing campaigns that achieved goals for increased sales.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Continually maintained and improved company's reputation and positive image in markets served
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral
  • Improved website visibility through development and implementation of SEO strategies
  • Created and managed social media campaigns to increase brand engagement
  • Coordinated with design and media teams to develop high-quality creative asset
  • Mentored local personnel on best practices and protocols to maximize productivity
  • Devised content strategy to effectively engage target audiences
  • Generated sponsorships with related and partnering entities to enhance marketing objectives
  • Conducted market research to identify new opportunities and target markets
  • Managed budget allocation and resource utilization to maximize marketing ROI

Operations Manager

Richkid Adverts
01.2016 - Current


  • Set, enforced, and optimized internal policies to maintain responsiveness to demands.
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
  • Devised processes to boost long-term business success and increase profit levels.
  • Negotiated contracts with vendors and suppliers to obtain best pricing and terms.
  • Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
  • Developed and implemented strategies to maximize customer satisfaction.
  • Increased profit by streamlining operations.


  • Developed and maintained relationships with external vendors and suppliers.
  • Supervised operations staff and kept employees compliant with company policies and procedures.
  • Led hiring, onboarding and training of new hires to fulfill business requirements.
  • Developed systems and procedures to improve operational quality and team efficiency.
  • Directed initiatives to improve work environment, company culture or overall business strategy.
  • Partnered with vendors and suppliers to effectively manage and budget.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Assisted in recruiting, hiring and training of team members.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.


  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Scheduling of delivery guys to deliver goods and items
  • Scouting for new products and service
  • Keeping in touch with a logistics company as well as the suppliers
  • Keep database of inventory
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Identified and resolved unauthorized, unsafe, or ineffective practices.


  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Implemented innovative programs to increase employee loyalty and reduce turnover.
  • Interacted well with customers to build connections and nurture relationships.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.

Fixed Broadband Account Manager

Vodafone Ghana limited
05.2016 - 07.2019
  • Contacting existing customers to inform them about their status of their account
  • Champion the delivery of superior Customer experience by interacting professionally and with the boundaries of Vodafone
  • Based on customer’s usage analysis upgrade customers on the most relevant Fixed broad band package.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Liaised with marketing and sales teams to develop targeted campaigns.
  • Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
  • Developed and implemented strategies to increase client retention.
  • Facilitated client satisfaction and renewed customer relations to drive growth.
  • Monitored and analyzed customer feedback to identify opportunities for improvement.
  • Educated clients on new products or services to increase customer engagement with brand.
  • Set clear sales goals to identify activities and behaviors to advance sales process and close deals.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Kept detailed records of daily activities through online customer database.
  • Presented professional image consistent with company's brand values.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Maintained current knowledge of evolving changes in marketplace.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Developed and maintained strong working relationships with professionals within assigned territory.
  • Stayed current on company offerings and industry trends.
  • Contributed to event marketing, sales and brand promotion.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Helped resolve customers issues when it comes to faults on their lines by helping them get other vodafone packages whiles we worked on the fault.
  • Helped used feedback from customers to create new products to suit customer preference.
  • Always worked with the team to achieve the set target for the month

Customer service representative

Vodafone Ghana Limited
07.2014 - 04.2016
  • Obtaining of client’s information by answering calls
  • Maintains communication equipment by reporting problems
  • Maintains and improves quality results by adhering to standards and guidelines
  • Responded to customer requests for products, services, and company information.
  • Updated account information to maintain customer records.
  • Offered advice and assistance to customers, paying attention to special needs or wants.
  • Answered customer telephone calls promptly to avoid on-hold wait times.
  • Provided primary customer support to internal and external customers.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
  • Answered constant flow of customer calls with minimal wait times.
  • Analyzed customer service trends to discover areas of opportunity and provide feedback to management.
  • Utilized customer service software to manage interactions and track customer satisfaction.
  • Clarified customer issues and determined root cause of problems to resolve product or service complaints.
  • Tracked customer service cases and updated service software with customer information.
  • Handled customer inquiries and suggestions courteously and professionally.
  • Participated in team meetings and training sessions to stay informed about product updates and changes.
  • Processed customer service orders promptly to increase customer satisfaction.
  • Responded to customer requests, offering excellent support and tailored recommendations to address needs.
  • Sought ways to improve processes and services provided.
  • Maintained up-to-date knowledge of product and service changes.
  • Followed-through on all critical inter-departmental escalations to increase customer retention rates.
  • Enhanced productivity levels by anticipating needs and delivering outstanding support.
  • Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
  • Provided excellent customer care by responding to requests, assisting with product selection and handling ordering functions.


  • Met customer call guidelines for service levels, handle time and productivity.
  • Promptly responded to inquiries and requests from prospective customers.
  • Followed up with customers about resolved issues to maintain high standards of customer service.
  • Educated customers about billing, payment processing and support policies and procedures.
  • Increased efficiency and team productivity by promoting operational best practices.
  • Delivered prompt service to prioritize customer needs.
  • Developed highly empathetic client relationships and earned reputation for exceeding service standard goals.
  • Investigated and resolved customer inquiries and complaints quickly.

Customer service Representative

E- Services Africa Limited( Electricity Company Of Ghana Call Center )
07.2011 - 07.2014
  • Electricity of Ghana Project), Obtaining of client’s information by answering calls
  • Maintains communication equipment by reporting problems
  • Maintains and improves quality results by adhering to standards and guidelines
  • Acted as supervisor during the night shift.
  • Provided primary customer support to internal and external customers.
  • Offered advice and assistance to customers, paying attention to special needs or wants.
  • Answered constant flow of customer calls with minimal wait times.
  • Responded to customer requests for products, services, and company information.
  • Answered customer telephone calls promptly to avoid on-hold wait times.
  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Handled customer inquiries and suggestions courteously and professionally.
  • Tracked customer service cases and updated service software with customer information.
  • Participated in team meetings and training sessions to stay informed about product updates and changes.
  • Processed customer service orders promptly to increase customer satisfaction.
  • Delivered prompt service to prioritize customer needs.
  • Responded to customer requests, offering excellent support and tailored recommendations to address needs.
  • Trained staff on operating procedures and company services.
  • Followed-through on all critical inter-departmental escalations to increase customer satisfaction

Field Sales Representative

BIL Africaretail.com
12.2010 - 03.2011
  • Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
  • Helped sell africaretail.com to individuals and companies.
  • assisted customers to shop online through the website.


  • assisted customers to shop directly from the United kingdom and have it delivered here in Ghana.
  • Traveled throughout assigned territory to leverage leads and visit existing customers.
  • Secured private information to maintain customer confidence and protect operations.
  • Built constructive employee relationships to maintain workforce engagement, commitment and flexibility.
  • Cultivated cross-functional partnerships with sales and support teams to achieve commercial and departmental objectives.
  • Delivered process improvement solutions to achieve organizational objectives and key metric targets.
  • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
  • Contributed to team objectives in fast-paced environment.

Call Center Representative

E-Services Africa Limited( Tigo Call Center )
02.2010 - 10.2010
  • Answered all customer enquires and assisted with complaints by reporting on the companies software.
  • Used software's to check customers history and call logs, which helped in resolving customer billing issues.
  • Educated customers on company systems, form completion, and access to services.
  • Learned and maintained in-depth understanding of product and service information to offer knowledgeable and educated responses to diverse customer questions.
  • Achieved high satisfaction rating through proactive one-call resolutions of customer issues.
  • Adhered to company policies and scripts to consistently achieve call-time and quality standards.
  • Learned and maintained in-depth understanding of product information, providing knowledgeable responses to diverse questions.
  • Compiled status and performance reports for team leaders to address company strengths and weaknesses.
  • Collaborated with shipping team to track shipments, verify orders and handle product returns.
  • Attended telephone skills and program information training sessions to boost aptitude.
  • Placed outbound customer service or customer satisfaction calls to follow up on issues.
  • Boosted customer service satisfaction ratings through consistent quality control.
  • Followed-through on all critical inter-departmental escalations to increase customer retention rates.
  • Promptly responded to inquiries and requests from prospective customers.
  • Responded to customer requests, offering excellent support and tailored recommendations to address needs.
  • Created and maintained detailed database to develop promotional sales.
  • Met customer call guidelines for service levels, handle time and productivity.
  • Maintained up-to-date knowledge of product and service changes.
  • Investigated and resolved accounting, service and delivery concerns.
  • Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
  • Investigated and resolved customer inquiries and complaints quickly.
  • Exhibited high energy and professionalism when dealing with clients and staff.

Data Collector and Data Entrant

Direction Consult( MTN Project )
10.2009 - 12.2009
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Plotting of MTN Outlet on Ghana Map. (Ghana)
  • Taking of Details of how much MTN and other Networks Units sell in locations where we visited.
  • Plotting of Place of Interest on Ghana Map.
  • Paid attention to detail while completing assignments.
  • Learned and adapted quickly to new technology and software applications.
  • Identified issues, analyzed information and provided solutions to problems.
  • Organized and detail-oriented with strong work ethic.
  • Cultivated interpersonal skills by building positive relationships with others.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.

Education

Master of Arts - Marketing Strategy

University of Ghana Business School
04.2022 - 07.2023

Bachelor of Science - Business Administration (Human Resource Management

Radford University College
01.2010 - 07.2015

No Degree - Oracle Database Administration

IPMC, GRAPHIC ROAD, ACCRA.
01.2007 - 02.2008

No Degree - ITES Training

Ghana Telecom University
02.2011 - 08.2011

Skills

    P&L Management

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Accomplishments

  • Best call for the month of May, Eservices Africa, Managers of Millicom Ghana ltd. (Tigo Call Centre)
  • I was part of the group that won the Team of the month for June, 2010 at Eservices Africa, Managers of Millicom Ghana Ltd. (Tigo) Call Centre.
  • Best Agent for the month of October 2011 (E.Services Africa Ltd/ Managers of Tigo Call center)
  • I was part of the group that won Team of the year for 2012 at Eservices Africa limited.
  • I acted as supervisor during the night shift anytime the supervisor was not around for four months(2012)
  • Collaborated with team of 8 in the development of wall canvas products for sale in Ghana and Ivory coast.
  • Manage the business to secure contracts from more than 8 companies for the year 2022/23.
  • Built a business product for Richkid Adverts which is currently best selling product for the business.
  • Managed the business from 2019 till now.


Certification

Master of Art in Marketing Strategy -09 July 2022.

Interests

Reading and Research

Football

Timeline

Social Media Marketing Manager

Richkid Adverts
07.2023 - Current

Master of Arts - Marketing Strategy

University of Ghana Business School
04.2022 - 07.2023

Fixed Broadband Account Manager

Vodafone Ghana limited
05.2016 - 07.2019

Operations Manager

Richkid Adverts
01.2016 - Current

Customer service representative

Vodafone Ghana Limited
07.2014 - 04.2016

Customer service Representative

E- Services Africa Limited( Electricity Company Of Ghana Call Center )
07.2011 - 07.2014

No Degree - ITES Training

Ghana Telecom University
02.2011 - 08.2011

Field Sales Representative

BIL Africaretail.com
12.2010 - 03.2011

Call Center Representative

E-Services Africa Limited( Tigo Call Center )
02.2010 - 10.2010

Bachelor of Science - Business Administration (Human Resource Management

Radford University College
01.2010 - 07.2015

Data Collector and Data Entrant

Direction Consult( MTN Project )
10.2009 - 12.2009

No Degree - Oracle Database Administration

IPMC, GRAPHIC ROAD, ACCRA.
01.2007 - 02.2008

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