RICHARD KWAME YEBOAH
ACCRA
Summary
Enthusiastic and results-driven Marketing Communications Manager with a proven record of accomplishment in strategic brand management, business development, and team leadership. Equipped with extensive experience in analyzing market trends, developing sales strategies, and creating effective marketing campaigns. Adept at managing cross-functional teams and establishing strong client relationships. Committed to driving business growth through innovative marketing initiatives and leveraging industry insights to capitalize on new opportunities.
Overview
12
12
years of professional experience
1
1
Certification
Work History
MARKETING COMMUNICATIONS MANAGER
TECNO MOBILE LIMITED
01.2023 - Current
- Build positive relationships with key decision-makers, using data insights to identify sales opportunities, and prioritizing the portfolio to focus on the most valuable outcomes
- Representing Tecno & partner sales externally, and collaborating effectively internally (e.g
- With Revenue Management) and within MPADA and partner Telco’s to optimize revenue margin
- Liaise between customers/partners and cross-functional internal teams to ensure the timely and successful delivery of ST, SI, and SO
- Work alongside Inside Sales colleagues to manage the accounts portfolio jointly planning activity and measuring outcomes
- Negotiates profitable deals i.e
- Events, and sponsorships, analyses performance, and follows through on actions to ensure delivery to target and budget
- Develop a trusted advisor relationship with key accounts, customers, and executive sponsors and utilize this information to our best advantage
- Proactively lead a joint company-strategic account planning and development cycle that develops mutual performance objectives, and financial targets
- Establishing new client(s) and creating action plans to capitalize on new business opportunities
- Conduct periodic business reviews to determine industry trends, align actions to avoid foreseeable threats, and take opportunities
- Working with retail teams to increase customer satisfaction and resolve escalations
- Developing and implementing business strategy (GTM plan) for assigned models
- Responsible for direct brand management, PR, media relations, corporate positioning, Product launches, advertising, sales collateral, and trade show marketing
- Maintaining the company's marketing and sales management systems periodic updating and data accuracy
- Develop and maintain relationships with industry thought leaders and Key Strategic Partners
- Creates and implements strategic sales plans and forecasts for all company products to achieve company objectives
- Generate catalogs, course guides, and training brochures that enhanced sales reps' understanding of complex product features and helped them sell more effectively
- Performing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve
- Supervising sales teams, retail outlets, and safe stocking
- Manage Media and Government relations
- Oversee all ATL/BTL projects
- Brand ambassadorial management (Stonebwoy).
ACCRA BRANCH MANAGER
TECNO MOBILE LIMITED
05.2022 - 12.2022
- Recruited, trained, supervised and appraised staff
- Analysed sales reports and made forecasts
- Ensured the stores fulfilled all legal health and safety guidelines
- Organized all store operations and allocated responsibilities to personnel
- Prepared promotional materials and store activation
- Dealt with customer and dealer queries and complaints
- Oversaw pricing and stock control
- Managed budget
- Maximised profitability and setting/meeting sales targets, including motivating staff to do so
- Ensured stock coverage in retail outlets within branch jurisdiction
- Monitored stock levels and purchases and ensured they stayed within safety inventory
- Kept abreast of market trends to determine the need for improvements in the store
- Planned and oversaw in-store promotional events and displays
- Supervised and guided staff towards maximum performance
- Inspected markets and shops to resolve any identified issues that might arise.
ASSISTANT MARKETING MANAGER
TECNO MOBILE LIMITED
10.2017 - 04.2022
- Managed corporate marketing and communication functions
- Direct brand management, PR, media relations, corporate positioning, Product launches, advertising, sales collateral, and trade show marketing
- Wrote catalogs, course guides, and training brochures that enhanced sales reps' understanding of complex product features and helped them sell more effectively
- Coordinated the supply chain of inventory
- Performed customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve
- Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations
- Supervised sales teams, retail outlets, and safe stocking
- Managed Media and Government relations
- Oversaw all ATL/BTL projects
- Led brand ambassadorial management team
- Handled sponsorship and events.
BUSINESS DEVELOPMENT MANAGER
SYLPRIN COMPANY - ACCRA
03.2012 - 12.2016
- Developed market and retail business for fire protection and solar products and installations
- Used integrated approach to create value for clients to re-build or retrofit Solar and fire equipment into their respective projects
- Developed, implemented, and continually improved the company’s overall brand strategy
- Recruited, managed, and supervised sales team
- Supervise Sales & Team leads
- Recruitment & and management of sales team
- Generated new development deals such as real estate development companies, construction companies, MEP consultants, Architectural consultants, and QS that focus on multi-family residential projects, high-rise buildings, office complexes, Hotels, Data centers, etc
- Provided advice on Fire protection for all projects as well as solar installations.
Education
Ph.D. - Administration
Unicaf University Malawi
Malawi12-2026
MBA - Oil, Gas and Energy Management
Unicaf University
Zambia12-2022
MBA - Business Administration
Accra Business School
Accra04-2021
Bachelor of Science - Business Administration
Datalink University College
Accra09-2017
Marketing management -
Trans Africa College
01.2007
Skills
- Account management
- Campaign management
- Project management
- Event management
- Data Analysis
- Lead Generation
- Brand Ambassadorial Management
- Brand Positioning
- Sponsorship/Advertising
- Consumer Insight
- Partnership Marketing
- Marketing budget management
- Content Management
- Strategic Re-marketing
- Producing Media Kits
- Press Releases
- Media Relations
- Marketing Strategies
- Integrated Marketing Campaigns
- Digital Communications
- Marketing Analytics
- Campaign Development
- Vendor Negotiation Skills
- Trade Show Management
- Strategic Positioning
- Internal Communications
- Crisis Management
- Market Research
- Customer Engagement
- Stakeholder Relations
- Integrated Marketing
- Advertising Management
- Social Media Campaigns
- Sales Support
- Developing Creative Content
Accomplishments
- Outstanding Employee of the year 2018 & 2019
- Most Valuable Transsioner 2019
- Developed and launched integrated, multi-channel print, catalog, and direct marketing campaigns that propelled sales to achieve annual target.
- Successfully directed the launch of 10 new products.
- Leveraged strengths in cost-effective marketing management and vendor negotiations.
- Increased site traffic by developing, executing, and measuring marketing strategies to increase brand awareness, which generated and nurtured leads and supported business development efforts.
- Expanded client base over by over 15% by consistently delivering goals, surpassing marketing results, and ensuring client satisfaction.
- Closed new accounts deals as head of business development, including a $1.2m win with the Ecobank head office project and a $1.2m win with the Calbank head office project.
- Earned recommendations from client executives for communicating deliverables that targeted desired audiences and articulated the value of products and services.
- Increased brand awareness by 30% through the implementation of targeted social media campaigns.
- Improved lead generation by 20% through the development and execution of a targeted marketing strategy.
- Managed budgets for marketing campaigns with an annual budget of $1,000,000
- Led the execution of GTM plan of 10 product.
- Generated consumer insights through market research activities for 2 new product.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with a team of 35 in the development of Tecno Camon 20.
Personal Information
Marital Status: Married
References
- Mrs. Dorothy Ameyaw-Kwarteng, Head of Human Resource, Transsion Technology Gh. Limited, +233202765777 / +2332623457774
- Prince Adu-Afful, Chief Executive Officer, Sylprin Company Limited, +233572291040
Certification
- Effective Leadership Communications Skills & Team Building Management
References
References available upon request.
Timeline
MARKETING COMMUNICATIONS MANAGER
TECNO MOBILE LIMITED
01.2023 - Current
ACCRA BRANCH MANAGER
TECNO MOBILE LIMITED
05.2022 - 12.2022
ASSISTANT MARKETING MANAGER
TECNO MOBILE LIMITED
10.2017 - 04.2022
BUSINESS DEVELOPMENT MANAGER
SYLPRIN COMPANY - ACCRA
03.2012 - 12.2016
Ph.D. - Administration
Unicaf University Malawi
MBA - Oil, Gas and Energy Management
Unicaf University
MBA - Business Administration
Accra Business School
Bachelor of Science - Business Administration
Datalink University College
Marketing management -
Trans Africa College
- Effective Leadership Communications Skills & Team Building Management
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