Summary
Overview
Work History
Education
Skills
Languages
Timeline
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QUEENDAR SELASI AYIVIE

QUEENDAR SELASI AYIVIE

Accra

Summary

Results-driven individual anchored to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results and maximize return on Investment for partners and stakeholders.

Overview

7
7
years of professional experience

Work History

Digital Performance Marketing Manager

Homi
10.2024 - Current
  • Performed market analysis to better understand target audiences.
  • Monitored competitors' activities to keep up with industry trends.
  • Provided periodical reports and tracked campaign progress on digital executed on META, Google and partner Telcos using AppsFlyer and Google Analytics to adjust digital strategies.
  • Supervised a team of junior marketers in executing various projects.
  • Developed and implemented marketing plans for new products.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
  • Developed social media marketing strategies to help brand company and increase sales and maximize ROI and sign ups.

Digital Strategy & Paid Advertising Manager

Ringier Africa (Pulse Ghana)
05.2024 - 10.2024
  • Collaborated with cross-functional teams to develop effective marketing strategies and messaging to maximize client ROI.
  • Executed targeted advertising campaigns on Meta and Google to drive sales, awareness, engagement, and conversions, using Google Analytics and platform reports for performance analysis.
  • Developed compelling content for company website driven towards SEO optimization and social media channels, driving user engagement and conversions.
  • Monitored industry developments to stay abreast of new opportunities or competitor landscape.
  • Designed and implemented crisis communication plans, safeguarding company reputation during critical times.
  • Analyzed feedback from communication campaigns to refine and adjust strategies

Key Account Manager

Ringier Africa (Pulse Ghana)
01.2023 - 05.2024
  • Established strong relationships with clients through regular communication and follow-up activities.
  • Maintained a deep understanding of client products and services in order to effectively promote them.
  • Monitored competitive activities within assigned accounts and communicated findings to management.
  • Sought out opportunities for upselling additional products or services to existing customers.
  • .Analyzed market trends, customer feedback, pricing strategies to recommend changes in product offerings or services.
  • Coordinated cross-functional teams for successful execution of projects related to large scale accounts.

Content & Brands Media Manager

BBnZ Live
11.2022 - 01.2023
  • Organized press releases, interviews, and related events.
  • Maintained a database of contacts from the media industry.
  • Created, edited, and published content for social media channels.
  • Adapted content to suit different target audiences.
  • Generated weekly reports on the effectiveness of campaigns.
  • Served as the primary point of contact between clients and agency teams.

Corporate Communications Officer

National Service
11.2021 - 12.2022
  • Conducted extensive research on current news topics relevant to the organization's objectives.
  • Generated ideas for new marketing campaigns based on consumer insights data.
  • Edited a variety of written material including executive speeches, articles and announcements.
  • Collaborated with internal departments to coordinate messaging across multiple channels.

Customer Service Officer

YoloXperiences Limited
02.2019 - 03.2020
  • Coco Lounge, Urban Grill & Santoku
  • Monitored dining room activity to ensure compliance with health regulations and customer satisfaction and feedback with the use of SevenRooms software.
  • Assisted in preparing the restaurant for opening and closing shifts.
  • Developed long-term relationships with customers to increase opportunities for repeat business.

Assistant Editor

Kwese Tv
03.2018 - 09.2018
  • Performed in-depth research into topics to write clear and accurate copy.
  • Chose graphics to accompany published stories by selecting images and
  • Consulted with business owners to clarify content needs when creating final draft documents.

Education

Bachelor of Arts - Communication Studies, Public Relations

Ghana Institute of Journalism

Skills

  • Digital marketing
  • Data analysis
  • Project management
  • Competitive analysis
  • Brand promotion
  • Customer relationship management (CRM)
  • Corporate communications
  • Campaign performance tracking

Languages

Spanish

Timeline

Digital Performance Marketing Manager

Homi
10.2024 - Current

Digital Strategy & Paid Advertising Manager

Ringier Africa (Pulse Ghana)
05.2024 - 10.2024

Key Account Manager

Ringier Africa (Pulse Ghana)
01.2023 - 05.2024

Content & Brands Media Manager

BBnZ Live
11.2022 - 01.2023

Corporate Communications Officer

National Service
11.2021 - 12.2022

Customer Service Officer

YoloXperiences Limited
02.2019 - 03.2020

Assistant Editor

Kwese Tv
03.2018 - 09.2018

Bachelor of Arts - Communication Studies, Public Relations

Ghana Institute of Journalism

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