Summary
Overview
Work History
Education
Skills
Interests
Timeline
Hi, I’m

Priscilla Owusu-Sekyere

Market Development
Priscilla Owusu-Sekyere

Summary

Ms Priscilla's dream was to become an architect, because loves design, she still does. Discouraged by her father, she was advised to go to Pharmacy school instead. Truthfully then, she didn't know who a pharmacist was!

In 2008, Priscilla joined Sanofi Aventis as a medical representative where she steadily moved into management. Her 6 years at Sanofi were highlighted with her role in making impact in Access to Antimalarial medication when Sanofi partnered with with Global fund. She led efforts through strong collaboration with industry bodies to enhance access to Sanofi's medication through the NHIA. She served as local head to the CEO roundtable with other leads of multinational companies in partnership with Bill and Melinda Gates Foundation to improve access to treatment of non-communicable diseases.

Miss Priscilla then transitioned into Johnson & Johnson in 2014 where she was privileged to set up the legal entity and build the team and developed the business from there. She spearheaded converstations on Mental Health, Access to Prostate Cancer treatment and De-worming campaigns amongst school-going kids, in partnership with Mental Health Authority, IQVIA and Pharmaceutical Society of Ghana respectively. She always empowered with her teams and took them along the journey. The first ever patient support program for prostate cancer patients, HOPE ACCELERATED, was successful through her tenacity and collaboration.

Today Priscilla is making strides and developing new markets for Align Technology, an American medical device company which is leading innovation in digital dentistry. She leads the business in Sub-Saharan Africa.

Priscilla's value to the industry is seen in the number of innovative and alternative access programs she initiated and in the teams she has developed and mentored over the years in the industry. Her dedication to raising other women to even soar above her is admirable. She is a driving force in innovation and market development.

Overview

16
years of professional experience

Work History

Align Technology

Regional Sales Manager
06.2021 - Current

Job overview

  • Developing 3 new markets, Ghana, Kenya and Nigeria for Invisalign and iTero with year on year double digit growth.
  • Set up legal entity in South Africa and led transition from Distributor.
  • Recruited and built commercial teams in all 4 markets; Clinical, Customer Support, Logistics, BusinesS Development leads, Technical Support, Territory Managers.
  • Working closely with marketing team to tailor strategies for regional sales growth and expansion into new markets in SSA.
  • Build annual business operational plan with strategies for growth
  • Manage operational P&L through collaboration with finance teams.
  • Weekly analysis of regional sales performance data with Power B.I. to develop actionable insights to capture daily opportunities.
  • Establish relationships with industry partners in the region to drive awareness and integration of Align digital workflow.
  • Weekly coaching and field visits with commercial teams to stay in touch with customers and address needs.

Johnson & Johnson

Country Manager
02.2015 - 01.2021

Job overview

  • Led the set-up of Johnson & Johnson legal entity in Ghana in 2016
  • Designed and managed the launch of Johnson and Johnson West Africa Hub office in Accra in March 2017 with 3 global J&J leadership, UK and American Embassies and key Government authorities in attendance.
  • Led Janssen Business growth of 42% (2016 vs 2015), and subsequent double-digit growth till 2021 through design and execution of strategic marketing plans with various functions within the company.
  • Designed and launched the Mental Health portfolio and Prostate Cancer portfolios by leading multi-functional teams and external stakeholders.
  • Partnered with data company IQVIA for regular market insights to tailor our quarterly Key Account Plans
  • Built Market Access teams in 2017 and successful in improving prostate cancer and schizophrenia patients numbers exponentially year on-year through alternative access initiatives.
  • Designed and executed Hope Accelerated Program for prostate cancer patients. this focused on improving early diagnosis, enhanced ability to pay, patient education and treatment coordination for patients and their families. Increased patient numbers from 8 in 2016 to 305 in 2021.
  • Led a first ever multi sectorial stakeholder holder meeting to start Optimal Mental Health Access which resulted in clear 3-year priorities and action plans with the speaker of parliament and Mental Health Authority of Ghana.
  • Successful in launching a Social Mental Health campaign, mind for life which was powdered by J&J global community impact sector to drive education and awareness amongst students in Tertiary institutions and corporate institutions.
  • Designed patient follow-up and treatment coordination models with IQVIA to enhance treatment access and follow-up
  • Designed and led the partnership between Janssen and Ghana Military to set up prostate cancer screening and treatment access to soldiers.
  • Designed and led education and awareness creation to worm infestation and deworming in public primary schools in partnership with the Ghana Pharmaceutical Society of Ghana
  • Designed and executed the first ever Pharmaceutical Business Forum in Ghana, that sought to create a single platform for experience sharing in the pure business part of the industry in 2019 which kicked off in 2020.

Sanofi Aventis

Country Manager
11.2012 - 01.2015

Job overview

  • Grew Sanofi Business in Ghana from 4.2M€ in 2012 to 8.7M€ in 2013 as country manager
  • Initiated and led the Pediatric Initiative project in Ghana by setting up an advisory board to provide accredited training in Malaria and Infections to health care professionals. This was to improve treatment outcomes in child-related conditions
  • Initiated and led an access project with the National Health Insurance Authority in Ghana, in 2012/2013 which grew our AMARYL brand by 40%.
  • Achieved more than a 100% growth for Antimalarial portfolio from 2.2M€ in 2012 to 4.7M€ in 2013
  • Grew key partnerships with Government agencies/Policy makers such as National Malaria Control Program, Ministry Of Health, Food and Drugs Authority and National Health Insurance Authority.
  • Country representative for Sanofi in the Ghana Access and Affordability Program, funded by Bill and Melinda Gates/John Hopkins University and 3 other Ethical Pharmaceutical companies

Sanofi Aventis

Key Accounts Manager
04.2012 - 11.2012

Job overview

  • Developed and Implemented strategies to drive market share and key account business share of Antimalarial, Generic brands and Key Specialist portfolio by offering tailored approach support in training to health care professionals in 15 key accounts across countries
  • Designed and led Malaria Access Projects in territory: Annual World Malaria awareness week for school going children in Ghana, Sierra Leone
  • Reinforced corporate Partnerships with key Government health sectors to provide maximum and tailored support
  • Initiated and led access project for Sanofi for National Health Insurance Scheme which grew AMARYL brand from 267k€ in 2012 to 350k€ in 2013

Sanofi

Sales Representative
01.2008 - 04.2012

Job overview

  • Defined sales strategies and ensured strategy implementation for newly acquired Generic Portfolio in Ghana
  • Proposed and ensured the optimal implementation of Key Performance Indicators for new Generics team of 4, stationed across country, to achieve set sales targets
  • Coached sales team in precision selling to achieve key performance indicators
  • Leveraged on key relationships in medical institutions to achieve institutional targets for team, Successfully launched Feminine Hygiene product, LACTACYD and grew it from 6k€ in 2011 to 20k€ in 2012
  • Successfully launched first oral 3rd Generation cephalosporin, ORELOX in 2010 which grew from 30k€ in 2010 to 112k€ in 2012.
  • Initiated and led the Pediatric Initiative project in Ghana by setting up an advisory board to provide accredited training in Malaria and Infections to health care professionals
  • Marketed Primary Health Care products through clinical presentations to Health Care Professionals across Ghana

Education

Technological University
Online

Post Graduate Diploma from Strategic Marketing
12.2023

University Overview

University of Ghana Business School
Accra, Ghana

MSc from International Business
06.2020

University Overview

China-Europe International Business School
Accra

Certificate from Customer Experience Management
10.2019

University Overview

London School of Economics

Certificate from Finance for Business Executives
06.2017

University Overview

Graduate Training Institute, Accra
Accra, Ghana

Certificate from Human Resource And Strategic Management
10.2012

University Overview

Kwame Nkrumah University of Science And Technology

Bachelor of Pharmacy
06.2006

University Overview

Skills

  • Sales Leadership
  • Analytical Thinking
  • Partnership Development
  • Health Initiative design
  • Project Execution
  • Fund Management
  • Presentations and Public Speaking
  • Marketing Strategy Development
  • Sales Strategy Development
  • Profitability Optimization
  • New Business Development
  • Team Building and Leadership

Interests

Interests

 Poetry, Reading, Music, Movies, Cooking, Interior Design, Travelling with kids. 

Timeline

Regional Sales Manager
Align Technology
06.2021 - Current
Country Manager
Johnson & Johnson
02.2015 - 01.2021
Country Manager
Sanofi Aventis
11.2012 - 01.2015
Key Accounts Manager
Sanofi Aventis
04.2012 - 11.2012
Sales Representative
Sanofi
01.2008 - 04.2012
Technological University
Post Graduate Diploma from Strategic Marketing
University of Ghana Business School
MSc from International Business
China-Europe International Business School
Certificate from Customer Experience Management
London School of Economics
Certificate from Finance for Business Executives
Graduate Training Institute, Accra
Certificate from Human Resource And Strategic Management
Kwame Nkrumah University of Science And Technology
Bachelor of Pharmacy
Priscilla Owusu-Sekyere Market Development