Portia Agyirey Kwakye
Marketing Professional
Accra,Accra
Summary
Strategic Enterprise Marketing Manager with 3 years of experience in coordinating B2B execution and large-scale delivery across ATL/BTL campaigns and partner engagements. Proven expertise in leading, coordinating and aligning cross-functional teams, vendors, and partners to enhance brand visibility through the execution of digital campaigns, workshops, and national-scale events such as a flagship summit that exceeded attendance by 18%, and Huawei's first Education Summit in Ghana. Track record of collaborative leadership, delivering measurable outcomes, and influencing more than $500,000 worth of qualified B2B opportunities and $200K in attributed marketing revenue.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Manager, Enterprise Business
Huawei Technologies
Accra
09.2023 - Current
- Manage the end-to-end planning and execution of about 10 high-impact enterprise events annually, including workshops, solution presentations, and partner programs, directly aligning with B2B sales objectives.
- Coordinate and lead over 20 partner and customer workshops a year, contributing to approx. $500K in qualified B2B opportunities annually, and strengthening customer relationships.
- Lead joint marketing initiatives with 20+ channel partners and distributors to strengthen trade presence, enable sales pipelines, and support partner-driven marketing activities.
- Maintain consistent brand messaging across partner touchpoints, external communications, and event materials to ensure brand governance and unity.
- Oversaw the promotion and market presence of key sub-brand, Huawei eKit via ATL/BTL activities, a launch initiative that generated approximately $300,000 in qualified leads.
- Produced performance tracking and event reporting, directly contributing to over $200,000 in attributed marketing revenue by optimizing campaign effectiveness.
- Support the sales teams by developing thought leadership content, heightening product visibility, and manage comprehensive go-to-market execution for enterprise solutions.
- Huawei Technologies (Ghana) S.A. Ltd.
National Service Personnel - Channel Operations
Huawei Technologies
Accra
11.2022 - 10.2023
- Supported the development of partner solution proposals and strategic sales planning with product managers.
- Played a key role in organizing the 2023 Huawei Ghana Channel Summit, with more than 150 attendees, and was recognized by senior leadership for outstanding contribution.
- Coordinated logistics and stakeholder engagement across channels, partner-led events, and product workshops.
- Contributed to joint marketing campaigns, resulting in more than $300,000 in qualified leads over the service year.
- Supported CRM documentation, quotation generation, and technical presales for partners.
- Facilitated a 6-day Huawei Certified Specialist Associate (HCSA) Presales Storage capability training certification program for 20 participants from 8 top partner organizations, enabling the candidates to take Huawei's certification exams.
- Huawei Technologies (Ghana) S.A. Ltd.
Digital Marketing Specialist (Hybrid)
Zoe Pharmaceuticals
01.2019 - 12.2021
- Managed and grew the company's social media presence (Facebook, Instagram, LinkedIn), increasing engagement and followers.
- Initiated and managed a search engine optimization (SEO) strategy, driving 30% growth in organic website traffic and improving the company's website search rankings.
- Created and optimized Google and Facebook ad campaigns, delivering a 60% increase in ROI and generating qualified leads.
- Employed Google Analytics to monitor and analyse campaign performance, and adjusted strategies for continuous improvement.
- Collaborated with cross-functional teams to ensure alignment between marketing strategies and business goals.
- Zoe Pharmaceuticals Ltd.
Education
B.SC. - INFORMATION TECHNOLOGY MANAGEMENT
University of Professional Studies
09.2022
DIPLOMA - INFORMATION TECHNOLOGY
Ghana Communication Technology University
10.2017
Skills
- ATL/BTL Marketing Execution
- Event Management
- Digital Marketing
- Marketing ROI (ROMI) Analysis & Attributed Reporting
- Go-to-Market Strategy Planning
- Market Analysis
- Brand Management
- Project Management
- Stakeholder & Partner Collaboration
- Enterprise Partner Engagement
- Microsoft Office Suite (Excel, Word & PowerPoint)
Websites
Certification
- Digital Marketing & E-Commerce Certificate, Google, 2025-07-01
- Enterprise Marketing Certificate, Huawei Sparkle, 2025-08-01
Selected Key Projects
- National Enterprise Flagship Event, 2025-05-15, Employing excellent cross-functional coordination and event execution capabilities, orchestrated a flagship event with more than 200 attendees, including 30+ CIOs and IT decision-makers. Exceeded target attendance by 18%
- Education-Tech Focused Summit, 2024-12-03, Spearheaded Huawei's very first education summit in Ghana, engaging 60+ academic leaders from top universities, and strengthening the company's brand positioning and thought leadership in the EdTech vertical.
- Enterprise Product Launch (eKit), 2025-06-29, 2025-08-08, Led the full-market introduction of Huawei's eKit sub-brand, executing ATL/BTL campaigns and partner launch events that generated approx. $300,000 in qualified leads and enhanced brand awareness across enterprise segments.
- Partner Ecosystem Summit, 2025-06-27, Coordinated a strategic partner ecosystem summit with 120 participants, improving trade relationships, strengthening partner engagement, and securing 3 purchase orders post-event.
- Outdoor & Trade Visibility Campaign, 2025-05-01 to 2025-08-31, Managed a billboard and Out-of-Home (OOH) campaign with two distribution partners, increasing brand awareness by 60% and reinforcing trade visibility in high-traffic enterprise areas.
- Technical & Training Workshops, 2024-01-01 to 2024-12-31, Delivered 20+ enterprise partner and customer workshops across the year, enhancing partner enablement, supporting loyalty initiatives, and contributing $500,000 in qualified B2B opportunities.
- Marketing Revenue Impact, 2024-12-01, Influenced over $200,000 in attributed marketing revenue, demonstrating ROI-driven campaign planning and performance tracking that support enterprise business growth.
Personal Information
I am a Marketing Professional within the field of Telecommunications and the ICT Industry.
Currently, I work with Huawei Technologies, Ghana’s Enterprise segment. At the moment I’m seeking new opportunities that will give me maximum exposure in the marketing industry.
I would be delighted to help your organization or business achieve and reach its peak marketing goals with the help of my in-depth marketing expertise and strategies.
Timeline
Marketing Manager, Enterprise Business
Huawei Technologies
09.2023 - Current
National Service Personnel - Channel Operations
Huawei Technologies
11.2022 - 10.2023
Digital Marketing Specialist (Hybrid)
Zoe Pharmaceuticals
01.2019 - 12.2021
B.SC. - INFORMATION TECHNOLOGY MANAGEMENT
University of Professional Studies
DIPLOMA - INFORMATION TECHNOLOGY
Ghana Communication Technology University