Summary
Overview
Work History
Education
Skills
Projects
Affiliations
Timeline
Generic

Peniel Korley DipM, MCIM, MBA

Accra

Summary

Dynamic and seasoned Marketing and Brand Management Professional with over 8 years of comprehensive experience in digital marketing, brand management, and strategic communications. Expert in orchestrating innovative advertising campaigns across digital and traditional media platforms, with a proven track record in enhancing brand visibility and engagement. Holds advanced degrees in Marketing and certifications in digital technologies, demonstrating a commitment to continuous learning and professional development. Proficient in leveraging digital tools such as Sprout Social, Hootsuite, and Google Analytics to drive marketing objectives and brand growth.

Overview

9
9
years of professional experience

Work History

Marketing Manager

Apotica
04.2019 - Current
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach
  • Developed innovative and targeted collateral to support overall branding objectives
  • Responsible for planning and organizing customer events by working hand-in-hand with account managers and leaders
  • Communicate marketing teams' plans and accomplishments to verify alignment with senior management objectives
  • Plan and execute marketing campaigns with OEMs like Cisco, Fortinet, Microsoft, HPE, and VMware
  • Generated over $200,000 in Cisco Solution sales through customer events.
  • Devised content strategy to effectively engage target audiences.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Led strategic planning and execution of digital/social media marketing campaigns, significantly enhancing brand presence across platforms.
  • Managed and optimized company’s digital presence, including website content management and SEO, to improve brand health metrics.
  • Supervised brand management activities, ensuring consistency with brand guidelines across all channels.
  • Utilized analytics tools to monitor and report on campaign performance, informing strategic adjustments.

Campaign and Social Media Manager

Royalhouse Chapel International
01.2019 - Current
  • Develop advertising tactics and implement new solutions to increase the church's online reach
  • Analyze and present social media and online marketing campaign results to the church and optimization strategy
  • Improved website page content, keyword relevancy, and branding to achieve search engine optimization goals
  • Monitored online presence of the Church to engage with users to strengthen member's relationships.
  • Devised creative promotional campaigns aligning with overall marketing objectives boosting attendance during peak seasons.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.

Digital Marketing Manager

The Little Cow Consulting Ltd
05.2020 - 08.2021
  • Developed digital marketing strategy for clients in different industries
  • Planned and executed all web, SEO/SEM, email, social media, and display advertising campaigns for clients
  • Designed, built and maintain all social media presence for clients
  • Identifies trends and insights and optimizes spending and performance based on the insights
  • Maintained digital marketing staff by recruiting, selecting, orienting, and training employees
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, and monitoring budgets
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies
  • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
  • Increased 'Bank of Kigali' client leads by 20% through the development of targeted advertisements and dealer direct response program.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Developed comprehensive digital marketing strategies, including SEO/SEM, email marketing, and social media management, for diverse clients.
  • Spearheaded brand and product campaigns, leveraging data-driven insights to optimize spending and enhance campaign performance.

Media and Digital Manager

Organising for Ghana
11.2018 - 03.2019
  • Developed all project budgets and managed production costs
  • Collaborated with Radio and Television Station to define and propel the campaign mission and vision
  • Tracked innovations in social media and worked with key functional groups to adopt emerging technology
  • Increased followers' engagement through social media campaigns
  • Maintained expert-level skills in digital platforms such as O4GH G-spider
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Analyzed and reported digital campaign performance with a focus on program optimization.
  • Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
  • Oversaw the day-to-day management of digital and social media marketing, from content development to campaign execution and monitoring.
  • Conducted social media monitoring using tools like SproutSocial.

Brand Manager

INTERCOM PROGRAMMING AND MANUFACTURING COMPANY, IPMC
05.2015 - 09.2018
  • Communicated product and Solutions value, quality and style to educate and entice potential customers
  • Set up promotional booths and tents, talked to potential customers and for successful promotional events
  • Responsible for planning and organizing customer events by working hand-in-hand with account managers and leaders
  • Contributed ideas to concept development, strategic planning and business operations
  • An idea that was Implemented; IPMCKart.com
  • Directed successful SEO and link-building campaign to increase website's credibility and drive traffic
  • Coordinated news releases, media responses, press packets and placement of stories to the media houses
  • Planned and launched innovative, creative and effective communications campaigns, such as National Tech Talk, which resulted in increasing the number of students at the training school by 16%
  • Prepared and gave presentations to clients and other project stakeholders
  • Boosted website traffic by 22% by creating an integrated social media strategy
  • Cultivated and managed relationships with key clients, vendors and community partners
  • Preserved brand integrity by monitoring consistency and quality of marketing content
  • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.

Social Media Strategist

INTERCOM PROGRAMMING AND MANUFACTURING COMPANY, IPMC
09.2014 - 04.2016
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages
  • Maintained continuous check on ipmctraining.com and ipmcghana.com metrics, optimizing and enhancing campaigns based on current trend data
  • Produced and submitted weekly reports outlining progress against KPI objectives
  • Monitored social media and online sources for industry trends
  • Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, office cleaning and bookkeeping.
  • Cultivated relationships with search engine providers to gain industry insights and determine prospects.

Education

MBA - Marketing

University of Ghana Business School Legon
Accra, Ghana
08.2023

Level 7 Postgraduate Diploma Professional Marketing -

Chartered Institution of Marketing
UK Cookham
12.2021

Level 6 Diploma in Professional Digital Marketing -

Chartered Institution of Marketing
UK Cookham
09.2020

Bachelor of Arts - Economics And Study of Religion

University of Ghana Legon
Accra
12.2014

Skills

  • Brand & Digital Media Management
  • Content Marketing & SEO
  • Social Media Strategy & Analytics
  • Email Marketing & Lead Generation
  • Strategic Planning & Data Analysis
  • Brand-building strategies
  • Marketing campaign development
  • Market Analysis
  • MS Office Suite

Projects

IPMCKart, Lead a team to develop an eCommerce website for IPMC called IPMCKark. This helped generate a lot of revenue for the firm, https://www.ipmckart.com/ Bank of Kigali Digital platforms, Revamped the digital space of Bank of Kigali, with new digital marketing strategies and helped developed a new website for the bank., https://bk.rw/personal

Affiliations

  • The Chartered Institute of Marketing, UK
  • The Chartered Institute of Marketing, Ghana

Timeline

Digital Marketing Manager

The Little Cow Consulting Ltd
05.2020 - 08.2021

Marketing Manager

Apotica
04.2019 - Current

Campaign and Social Media Manager

Royalhouse Chapel International
01.2019 - Current

Media and Digital Manager

Organising for Ghana
11.2018 - 03.2019

Brand Manager

INTERCOM PROGRAMMING AND MANUFACTURING COMPANY, IPMC
05.2015 - 09.2018

Social Media Strategist

INTERCOM PROGRAMMING AND MANUFACTURING COMPANY, IPMC
09.2014 - 04.2016

MBA - Marketing

University of Ghana Business School Legon

Level 7 Postgraduate Diploma Professional Marketing -

Chartered Institution of Marketing

Level 6 Diploma in Professional Digital Marketing -

Chartered Institution of Marketing

Bachelor of Arts - Economics And Study of Religion

University of Ghana Legon

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Peniel Korley DipM, MCIM, MBA