Pearl Kafui Kavi
Accra
Summary
Reliable and dependable team player with excellent communication and organizational skills. Experienced in conducting comprehensive market research to identify key customer segments and target audiences. Creative marketer willing to think outside the box to secure impressive results.
Overview
8
8
years of professional experience
11
11
years of post-secondary education
Work History
Marketing manager
Sinetheta Engineering Group
Tema, Greater Accra Region
01.2024 - Current
- Supervised all marketing and planning activities to achieve company goals.
- Advised on marketing strategy with strong industry knowledge.
- Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
- Developed cohesive marketing strategies, identifying macro trends, opportunities and challenges to deliver successful campaigns.
Co-Founder and Projects Lead
SWG Digital
Accra, Greater Accra Region
01.2022 - Current
- Conducted market analysis to accurately identify target audience.
- Maximised team productivity by reviewing performance standards and identifying training needs.
- Optimised online presence by building and managing company website and social media accounts.
- Managed all financial aspects of operations, including budget preparation and P&L management.
- Optimised daily operations to achieve maximum efficiency and cost-effectiveness.
- Developed and implemented marketing and sales strategies, increasing brand awareness and driving revenue growth.
Administrator
Delivery Guys Ghana
01.2021 - 01.2022
- Interacted with customers professionally by phone, email and in-person to deliver accurate service information.
- Assisted clients with daily enquiries and addressed incoming correspondence to maintain timely responses.
- Effectively managed incoming and outgoing mail to maximise office efficiency.
- Oversaw database to maintain updated records and accuracy.
Administrator and Sales Representative
Hermys Delivery Service
Tema, Greater Accra Region
01.2020 - 01.2021
- Oversaw database to maintain updated records and accuracy.
- Managed office supply inventory, performing stock take duties and ordering additional supplies to meet staff needs.
- Collaborated with different departments to maintain positive rapport and smooth workflow.
- Liaised with customers to resolve inquiries, appointment requests, and billing questions.
- Directed administrative team in high-quality clerical service delivery.
Executive Administrator
Ideas and Books (NGO)
01.2019 - 01.2019
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
Administrator
Bearer Express Limited
01.2017 - 01.2019
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Maintained smooth-running business operations by delegating priorities to staff abilities.
- Assisted clients with daily enquiries and addressed incoming correspondence to maintain timely responses.
Tutor
Alliance Française, Cape coast branch
01.2017 - 01.2017
- Planned lessons to target subject weaknesses and build skills within strengths.
- Managed pupil behaviour and set firm boundaries to maximise learning potential.
- Taught study skills and learning accommodations to help struggling students resolve core issues impeding academic progress.
- Provided constructive feedback for each tutoring session to evaluate student performance and determine future needs.
Graduate teaching assistant
Department of French, University of Cape Coast
Cape Coast
01.2016 - 01.2017
- Developed and nurtured excellent relationships with students and staff, enhancing positive learning environments.
- Prepared positive, productive learning environments with engaging wall displays and effective resources.
- Performed administrative activities such as taking attendance, marking assignments and maintaining student records.
- Delivered well-structured one-on-one support sessions to students with learning difficulties to improve test scores.
Education
B.A. (Hons) - English language and French Studies
University of Cape Coast
Cape Coast, Central Region 10.2012 - 09.2016
WASSCE Certificate - General Arts
OLA Senior High School
Ho, Volta Region 10.2007 - 08.2011
B.E.C.E Certificate - undefined
Martyrs of Uganda School
01.2004 - 05.2007
Skills
- Digital strategy development
- Tactical planning
- Relationship building
- Strong time management
- Direct marketing campaigns
- Organized and efficient
- Brand-building strategies
Interests
- Reading
- Writing
- Counseling
- Singing
- Listening to music
References
References available upon request.
Personal Information
- Date of birth: 01/10/93
- Nationality: Ghanaian
- Marital status: Single
Timeline
Marketing manager
Sinetheta Engineering Group
01.2024 - Current
Co-Founder and Projects Lead
SWG Digital
01.2022 - Current
Administrator
Delivery Guys Ghana
01.2021 - 01.2022
Administrator and Sales Representative
Hermys Delivery Service
01.2020 - 01.2021
Executive Administrator
Ideas and Books (NGO)
01.2019 - 01.2019
Administrator
Bearer Express Limited
01.2017 - 01.2019
Tutor
Alliance Française, Cape coast branch
01.2017 - 01.2017
Graduate teaching assistant
Department of French, University of Cape Coast
01.2016 - 01.2017
B.A. (Hons) - English language and French Studies
University of Cape Coast
10.2012 - 09.2016
WASSCE Certificate - General Arts
OLA Senior High School
10.2007 - 08.2011
B.E.C.E Certificate - undefined
Martyrs of Uganda School
01.2004 - 05.2007
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