Pearl Naa Kingbi Laryea
Summary
Dynamic professional with a strong problem-solving mindset and a commitment to delivering high-quality results. Known for creativity and innovation, with a keen attention to detail that drives effective solutions in any task undertaken. Dedicated to maximizing potential and contributing positively within the field.
Overview
2
2
years of professional experience
1
1
Certification
Work History
THE CAPITAL GROUP LIMITED
10.2024 - Current
- Develop and implement strategic marketing campaigns to promote Capital Group's training and consulting services
- Manage social media platforms (LinkedIn, Facebook, Instagram, TikTok) to increase brand visibility and engagement
- Create compelling content calendars, promotional materials, and festive campaigns tailored to target audiences
- Collaborate with partners (Blanchard, HRD Press, Victoria Education) to align marketing initiatives with organizational goals
- Coordinate event promotions, including career fairs and industry meet-and-greet sessions
- Design flyers, video scripts, and promotional assets to support recruitment and training services
TOTALENERGIES MARKETING GHANA PLC
11.2023 - 10.2024
- Assisted in creating and implementing digital content strategies, increasing brand engagement by 2%
- Managed and updated the company’s website, ensuring all content aligned with corporate branding guidelines
- Developed and edited internal and external communications, including newsletters and press releases
GHANA BROADCAST CORPORATION
09.2022 - 01.2023
- Researched, wrote, and produced news stories for national broadcast, ensuring accuracy and compelling storytelling
- Assisted in live production, including video editing and content preparation
Education
B.A - COMMUNICATIONS (JOURNALISM)
UNIVERSITY OF MEDIA ARTS AND COMMUNICATION
07.2023
GENERAL ART -
KROBO GIRLS PRESBYTERIAN SENIOR HIGH SCHOOL
06.2019
Skills
- Microsoft Office Suite
- Marketing
- Writing
- Communication
- Team Player
- Adaptability
- Canva Design Proficiency
- Content Creation
- Dependable and responsible
Personal Information
- Date of Birth: 01/05/01
- Nationality: Ghanaian
- Marital Status: Single
Hobbies and Interests
- Reading
- Writing
- Dancing
- Listening to music
Leadershipandsocialengagement
- Presbyterian Church of Ghana, 07/01/24, Present, Served as the secretary for our generational youth group (YPG), Led the Church’s Junior Youth as a youth leader, Organized bible studies, Increased the participation of the youth in the church by 5%, Moderated programs at church
- Student Representative Council (SRC), 06/01/22, 08/31/24, Served as the Deputy Electoral Commissioner at my school, Organized successful elections during my tenure as Deputy EC, Served as a member of the school's Board of Appeal, Served as the Chief Whip of the General Assembly
Certification
- ALX AI CAREER ESSENTIALS
- ALX VIRTUAL ASSISTANT
- VICTORIA EDUCATION (DIPLOMA IN DIGITAL MARKETING)
Timeline
THE CAPITAL GROUP LIMITED
10.2024 - Current
TOTALENERGIES MARKETING GHANA PLC
11.2023 - 10.2024
GHANA BROADCAST CORPORATION
09.2022 - 01.2023
- ALX AI CAREER ESSENTIALS
- ALX VIRTUAL ASSISTANT
- VICTORIA EDUCATION (DIPLOMA IN DIGITAL MARKETING)
B.A - COMMUNICATIONS (JOURNALISM)
UNIVERSITY OF MEDIA ARTS AND COMMUNICATION
GENERAL ART -
KROBO GIRLS PRESBYTERIAN SENIOR HIGH SCHOOL
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