Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Hi, I’m

Patrick Agyemang ACIM

Area Sales Manager
Kumasi

Summary

Performance-oriented Sales Leader offering exceptional record of achievement over 10 years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.

Overview

12
years of professional experience
1
Certification

Work History

GB Foods Ghana Ltd

Sales Officer
03.2022 - Current

Job overview

· 5% growth company business in 2022.

· Management of relationship between GB Foods and KD

· Achieve 117% annual target for the region in 2022.

· Achieve a multiple SKU growth for 100% target achievement month on month.

· Building the capability of van sales and capillarity team.

· Developing route to market structures in the territory.

· Managing promotional activations for the territory.

· Achieving 20% growth in wholesalers’ sales in the territory.

GB Foods Ghana Ltd

Area Sales Officer - Ashanti, Assin Praso and Fuso
11.2020 - 02.2022

Job overview

  • Collaborated with Key and Associate distributors to create and promote new Existing products my territory.
  • Management of relationship between Key & Associate Distributors assigned territory
  • 100% achievement of annual target year on year.
  • 20% growth of company business in Assin Praso and Fosu.
  • Ensuring KD comply with route to market requirements
  • Developing RTM structures in my assigned territory.
  • Management of Capillarity and Van sales team.
  • Developed and grow company business in assigned territories.


GB Foods Ghana Ltd

Ag. Area Sales Manager - Ashanti and Brong Ahafo
01.2020 - 10.2020

Job overview

· Managed the sales activities of Ashanti and Brong Ahafo regions to achieve the branch’s annual target 100% for 2020 year.

  • Gained strong leadership skills by managing projects from start to finish.

· Led the successful implementation of route-to-market pilot test project in Kumasi.

· 100% achieving target month-on-month for the regions.

· Management of sales officers, van sales and Capillarity teams for the regions.

GB Foods Ghana Ltd

Area Sales Officer - Ashanti and Brong Ahafo
11.2013 - 03.2020

Job overview

  • Gained strong leadership skills by managing projects from start to finish.
  • Proven ability to learn quickly and adapt to new situations.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.

· Developed key Accounts to achieve over 100% sales growth for company business.

· Successfully developed in Brong Ahafo markets to generate over ghs4 million in sales leading to region become third region with the highest sales at GBfoods from 2015 to date.

· Sales planning and execution to achieve continuous sales growth in assigned territory

· Achieved over 300% growth for Pomo and Gino brands in Brong Ahafo, part of Ashanti, Sefwi, Assin Praso, to become the leading tomato paste brand in these regions and towns.

· Coaching and building the capability of both capillarity and vans sales team.

· Identification and selection of new markets for Gino Max bouillon Ashanti and Brong Ahafo.

· Sold 791 FCLs and 778 FCLs of company’s products in 2018 and 2019 respectfully.

· Contributing 47% of Ashanti- BA market monthly.

· Managed Trade marketing projects like display & win, in-shop and market storming leading to 20% growth in sales and improved market coverage for Ashanti & BA in 2014 to 2016.

· Mastermind the successful introduction of sachet tomato pastes in Ashanti and Brong Ahafo regions.

Bobo Foods and Beverages Gh. Ltd

Area Sales Manager - Ashanti and Obuasi
04.2012 - 10.2013

Job overview

  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Strengthened communication skills through regular interactions with others.
  • Key Account Management.
  • Managing distributor van sales team
  • Achieve 120% sales growth for Kumasi.
  • Achieved 100% distribution for Obuasi market.
  • Achieved 60% redistribution of company Products in Kumasi.
  • Prospecting for new business in assigned territory.
  • Training and coaching of distributors sales team and building their capability
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Far East Mercantile Ltd

Sales Representative
12.2010 - 03.2012

Job overview

  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Achieved or exceeded company-defined sales quotas.
  • Presented professional image consistent with company's brand values.
  • Negotiated prices, terms of sales and service agreements.
  • Accountable for territory development, management, and growing sales in the territory.

• Accountable for merchandising of Procter and Gamble Brands such as, Always, Gillette, Duracell, Pampers Oral B in territory.

• VSPs management and redistribution of Procter and Gamble products.

• Achieved overall redistribution growth 80% for my territory.

Promasidor Ghana Ltd

Marketing Assistant
12.1999 - 12.2003

Job overview

  • Conducted primary and secondary research to better understand customer needs and behaviors.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Tracked key performance indicators to measure success of campaigns.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Researched and evaluated potential new markets and products.

Education

University of Cape Coast , Cape Coast, Ghana

MBA from Marketing
07.2021

The Chartered Institute Marketing UK (CIM-UK)- , United Kingdom

Professional Post Graduate Diploma in Marketing from Marketing
12.2017

The Chartered Institute of Marketing-UK (CIM-UK) , United Kingdom

Professional Diploma in Marketing from Marketing
12.2010

The Chartered Institute of Marketing-UK (CIM-UK)

Professional Certificate in Marketing from Marketing
06.2007

Licenses & Certifications

05.2018

University Overview

  • CIM-UK certified

Skills

  • Business Development
  • Data Analysis
  • Sales Presentation
  • Territory Management
  • Promotional Sales Event
  • Planning and Coordination
  • Trend Analysis
  • Training and Development
  • Sales Team Leadership
  • Multitasking Abilities

Accomplishments

  • Successfully establish Pomo brand as number 1 tomato paste brand in Brong Ahafo region in Ghana.

Certification

CIM-UK certifications.

Professional post Graduate Diploma in Marketing-ACIM


Licenses

Associate Member, ACIM-CIM UK

Timeline

Sales Officer

GB Foods Ghana Ltd
03.2022 - Current

Area Sales Officer - Ashanti, Assin Praso and Fuso

GB Foods Ghana Ltd
11.2020 - 02.2022

Ag. Area Sales Manager - Ashanti and Brong Ahafo

GB Foods Ghana Ltd
01.2020 - 10.2020

Area Sales Officer - Ashanti and Brong Ahafo

GB Foods Ghana Ltd
11.2013 - 03.2020

Area Sales Manager - Ashanti and Obuasi

Bobo Foods and Beverages Gh. Ltd
04.2012 - 10.2013

Sales Representative

Far East Mercantile Ltd
12.2010 - 03.2012

Marketing Assistant

Promasidor Ghana Ltd
12.1999 - 12.2003

University of Cape Coast

MBA from Marketing

The Chartered Institute Marketing UK (CIM-UK)-

Professional Post Graduate Diploma in Marketing from Marketing

The Chartered Institute of Marketing-UK (CIM-UK)

Professional Diploma in Marketing from Marketing

The Chartered Institute of Marketing-UK (CIM-UK)

Professional Certificate in Marketing from Marketing

Licenses & Certifications

CIM-UK certifications.

Professional post Graduate Diploma in Marketing-ACIM


Licenses

Associate Member, ACIM-CIM UK

Patrick Agyemang ACIMArea Sales Manager