Performance-oriented Sales Leader offering exceptional record of achievement over 10 years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
· 5% growth company business in 2022.
· Management of relationship between GB Foods and KD
· Achieve 117% annual target for the region in 2022.
· Achieve a multiple SKU growth for 100% target achievement month on month.
· Building the capability of van sales and capillarity team.
· Developing route to market structures in the territory.
· Managing promotional activations for the territory.
· Achieving 20% growth in wholesalers’ sales in the territory.
· Managed the sales activities of Ashanti and Brong Ahafo regions to achieve the branch’s annual target 100% for 2020 year.
· Led the successful implementation of route-to-market pilot test project in Kumasi.
· 100% achieving target month-on-month for the regions.
· Management of sales officers, van sales and Capillarity teams for the regions.
· Developed key Accounts to achieve over 100% sales growth for company business.
· Successfully developed in Brong Ahafo markets to generate over ghs4 million in sales leading to region become third region with the highest sales at GBfoods from 2015 to date.
· Sales planning and execution to achieve continuous sales growth in assigned territory
· Achieved over 300% growth for Pomo and Gino brands in Brong Ahafo, part of Ashanti, Sefwi, Assin Praso, to become the leading tomato paste brand in these regions and towns.
· Coaching and building the capability of both capillarity and vans sales team.
· Identification and selection of new markets for Gino Max bouillon Ashanti and Brong Ahafo.
· Sold 791 FCLs and 778 FCLs of company’s products in 2018 and 2019 respectfully.
· Contributing 47% of Ashanti- BA market monthly.
· Managed Trade marketing projects like display & win, in-shop and market storming leading to 20% growth in sales and improved market coverage for Ashanti & BA in 2014 to 2016.
· Mastermind the successful introduction of sachet tomato pastes in Ashanti and Brong Ahafo regions.
• Accountable for merchandising of Procter and Gamble Brands such as, Always, Gillette, Duracell, Pampers Oral B in territory.
• VSPs management and redistribution of Procter and Gamble products.
• Achieved overall redistribution growth 80% for my territory.
CIM-UK certifications.
Professional post Graduate Diploma in Marketing-ACIM
Licenses
Associate Member, ACIM-CIM UK
CIM-UK certifications.
Professional post Graduate Diploma in Marketing-ACIM
Licenses
Associate Member, ACIM-CIM UK