PATIENCE SCOTT-BENNIN
Sales And Marketing
Accra
Summary
Performance-oriented Sales Leader offering exceptional record of achievement 10-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
19
19
years of professional experience
5
5
years of post-secondary education
Work History
Country Sales Manager
uLesson Education Limited
Accra
10.2022 - Current
- Responsible for developing and implementing sales strategies to achieve revenue targets and expand market share.
- Conducting market research, analyzing customer needs, identifying sales opportunities, and setting sales targets.
- Managing and leading sales team which involve recruiting, training, developing and providing guidance and support to ensure their success.
- Oversee execution of sales activities, monitor progress, and make adjustments as needed to achieve sales objectives. Establishing sales territories, defining sales processes, and implementing sales campaigns.
- Foster and maintain strong relationships with key customers and prospects including networking, attending industry events and trade shows, participating in business development activities, and representing company in client meetings and negotiations.
- Keep abreast of market trends, customer preferences, and competitive activities. Conduct competitor analysis to identify strengths, weaknesses, and opportunities for differentiation, helping in adjusting sales strategies, positioning company's products or services effectively, and maintaining competitive edge.
- Collaborate with other departments, such as marketing, operations, and finance, to align sales strategies with overall business objectives. Coordinating with marketing teams to develop sales and promotional materials, working with operations teams to ensure product availability and delivery, and collaborating with finance teams on pricing strategies and financial analysis.
- Achieved sales goals and service targets by cultivating and securing new customer relationships
Sales and Marketing Manager
Learning Time Ghana
Accra, Kumasi and Sunyani
03.2020 - 09.2022
- · Participate in trade shows, exhibitions both in schools, hospital, and fairs to create product awareness and collect leads.
- · Set up new region sales force team with team leader, train and manage
- · Teach and learn with sales team about converting leads to sales through good communication, follow-ups and positive attitude.
- · Implementation of new sales strategies that reduces objection rate and increases conversions.
- · Schedule appointments with customers with view to show them product features or offer advice
- · Follow up on sales as part of after-sales customer service program
- · Motivate sales team to achieve great results.
- Analyzed sales and marketing data for improved strategies
- Developed sales strategy based on research of consumer buying trends and market conditions
Sales and Marketing Manager
Learning Time Kenya
Nairobi
04.2019 - 03.2020
- · Set up Company system of business and development of route to market
- · Sales and marketing of company’s products.
- · Customer awareness creation and information management.
- · Market intelligence research on competitor brands and product usage
- · Training of new recruits and team management.
Sales Manager
Learning Time Ghana
Accra
12.2016 - 03.2019
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Sales Consultant
Learning Time Ghana
Accra
01.2016 - 11.2016
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Created detailed sales presentations to communicate product features and market data.
- Cold called and conducted face-to-face sales calls with C-level executives and directors in assigned sales territory.
- Maximized customer retention by resolving issues quickly.
- Participate in trade shows, exhibitions both in schools, hospital, and fairs to create product awareness and collect leads.
- Cold called and conducted face-to-face sales calls with C-level executives and directors in assigned sales territory
Ad Sales Executive
Tonaton Limited
Accra
11.2014 - 04.2015
- Building and managing of client data base - existing and prospective clients.
- *Create and maintain positive client relationships to build business.
- *Understand client’s needs and tailor products to meet client requirements.
- *Work with sales team to identify opportunities for new markets and growth.
- *Coordinate with sales team to draw incentive plan to achieve marketing goals.
- *Perform up-selling and cross-selling of products to clients.
- *Conduct effective sales presentation for potential customers.
- *Develop and maintain sales records of sales meetings, sales calls, new sales, closed sales, follow-up activities, etc.
- *Provide excellent customer service by addressing and resolving customer queries/issues in a timely manner.
- *Develop best practices for online sales and customer services.
Market Activation Assistant
Dzvans Company Limited
Accra
05.2009 - 01.2011
- · Ensure the availability of right assortment of products at right channel and price.
- · Sets execution standards and targets for all planned and approved market activation.
- · Monitor the implementation of standards of promotional activities and mechanics.
- · Market intelligence surveys on major competitor brands and new entrants.
- · Day-to-Day management of distributors’ information and the office.
- · Coordination of all Marketing activities, management and training of staff and sales executives.
- · Collate relevant trade and customer complains and report to the head office from territory managers.
- · Taking minutes of Area meetings and help in organizing conferences and training of sales men.
Customer Service Representative
Unilever Ghana Limited
Accra
01.2004 - 04.2009
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Provided primary customer support to internal and external customers.
- Answered constant flow of customer calls with minimal wait times.
- Updated account information to maintain customer records.
- Responded to customer requests for products, services, and company information.
- Answered customer telephone calls promptly to avoid on-hold wait times.
Education
BBA - Human Resources Management
Zenith University College
Accra 08.2010 - 07.2012
Advanced Diploma in Business Studies - Business Management
Association of Business Executives-UK
UK 08.2008 - 06.2009
Diploma in Business Management - Business Management
Association of Business Executives-UK
UK 01.2007 - 06.2009
Skills
Budget Management
Operational planning
Human capital management
Market development
Recruiting
Coaching and mentoring
Strategic planning
Trained in consumer marketing
Territory Management
New Business Development
Sales presentations
Direct sales
Analytical problem solver
Sales processes
Business development and planning
Timeline
Country Sales Manager
uLesson Education Limited
10.2022 - Current
Sales and Marketing Manager
Learning Time Ghana
03.2020 - 09.2022
Sales and Marketing Manager
Learning Time Kenya
04.2019 - 03.2020
Sales Manager
Learning Time Ghana
12.2016 - 03.2019
Sales Consultant
Learning Time Ghana
01.2016 - 11.2016
Ad Sales Executive
Tonaton Limited
11.2014 - 04.2015
BBA - Human Resources Management
Zenith University College
08.2010 - 07.2012
Market Activation Assistant
Dzvans Company Limited
05.2009 - 01.2011
Advanced Diploma in Business Studies - Business Management
Association of Business Executives-UK
08.2008 - 06.2009
Diploma in Business Management - Business Management
Association of Business Executives-UK
01.2007 - 06.2009
Customer Service Representative
Unilever Ghana Limited
01.2004 - 04.2009