PATRICK BISMARK MENSAH
Takoradi
Summary
Seeks a challenging career that encourages sharing of knowledge, experience and promote self motivated attitudes and initiatives towards different kinds of assignments and tasks. Application of computer knowledge and technology is a desired motivation in all career decisions.
An enthusiastic, adaptable, resourceful and self motivated team player with a wide range of exposure. Has good communication skills, leadership and organizational skills and able to relate well with people at all levels. Able to function well in different working environments while keeping a strict focus on tasks and deadlines. Has a good sense of humor and able to work under pressure and over long hours with little or no supervision. Results-driven professional in sales management, known for high productivity and efficient task completion. Skilled in strategic planning, customer relationship management, and team leadership. Excel in communication, negotiation, and problem-solving to achieve sales targets and business growth. Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
20
20
years of professional experience
Work History
Director of Business Development
ABN
01.2025 - Current
- Conduct market research to identify potential new business opportunities and emerging market trends
- Develop and implement comprehensive business development strategies aligned with company objectives
- Analyze market data to identify target customer segments and prioritize sales efforts
- Define key performance indicators (KPIs) to track business development success
- Build and maintain a robust pipeline of potential clients through networking, cold calling, and industry events
- Identify and qualify potential partners for strategic alliances and joint ventures
- Develop compelling proposals and presentations to showcase ABN's value proposition to prospective clients
- Establish and nurture strong relationships with key decision-makers at potential clients and partners
- Manage customer accounts and ensure ongoing satisfaction to drive repeat business
- Collaborate with cross-functional teams (sales, marketing, product development) to ensure seamless client experience
- Recruit, develop, and mentor a high-performing business development team
- Set clear goals and expectations for the business development team
- Provide coaching and support to team members to enhance their sales skills and close deals
- Lead complex sales negotiations and close deals within established parameters
- Develop customized solutions to meet specific client needs
- Effectively present ABN's products and services to potential clients
Director of Operations
ABN
03.2022 - 12.2024
- Liaising with superior to make decisions for operational activities and set strategic goals
- Planning and monitoring the day-to-day running of business to ensure smooth progress
- Supervising staff from different departments and provide constructive feedback
- Evaluate regularly the efficiency of business procedures according to organizational objectives and apply improvements
- Manage procurement processes and coordinate material and resources allocation
- Oversee customer support processes and organize them to enhance customer satisfaction
- Review financial information and adjust operational budgets to promote profitability
- Revise and/or formulate policies and promote their implementation
- Manage relationships/agreements with external partners/vendors
- Evaluate overall performance by gathering, analyzing and interpreting data and metrics
- Ensure that the company runs with legality and conformity to established regulations
General Manager
Ahoto Fm
03.2017 - 12.2021
- Ensures the smooth daily operations of the company
- Manage the administrative, technical, program, and sales aspects of the station
- Accountable to station owners and senior management, and strive to maintain the work environment, personality, and financial viability of the business
- Supervise and coordinate the schedules, workflow, and responsibilities of various departments
- Hiring, training, and evaluating employees as well as providing communication between departments and other human resource functions
- Responsible for the success and profitability of the station and determine and meet the financial goals of station owners
- Work with accountants and bookkeepers to track purchases, cash flow and profits, prepare budgets, and maintain accountability
- Work closely with sales managers and advertising sales staff
General Manager
Flex Fm
04.2014 - 02.2017
- Ensures the smooth daily operations of the company
- Manage the administrative, technical, program, and sales aspects of the station
- Accountable to station owners and senior management, and strive to maintain the work environment, personality, and financial viability of the business
- Supervise and coordinate the schedules, workflow, and responsibilities of various departments
- Hiring, training, and evaluating employees as well as providing communication between departments and other human resource functions
- Responsible for the success and profitability of the station and determine and meet the financial goals of station owners
- Work with accountants and bookkeepers to track purchases, cash flow and profits, prepare budgets, and maintain accountability
- Work closely with sales managers and advertising sales staff
Marketing Manager
Aseda Fm
09.2009 - 04.2014
- Sought and provided information to help companies determine their position in the marketplace
- Found and managed clients with advertising needs and created budgets to help them negotiate media deals
- Developed rational/emotional marketing analysis, strategies for radio stations and direct clients
- Motivational speaker for sales and marketing divisions at different companies
Sales Manager
Kyzz Fm
08.2005 - 08.2009
- Achieved display targets and maximized revenue
- Made appointments with agencies and clients
- Prepared sales materials
- Negotiated price adhering to established budgeted yields
- Monitored and analyzed competitive media for business leads
- Maximized sales opportunities and exposure of the portfolio’s offering
- Handled and resolved client enquiries
- Sold radio advertising packages
- Researched and generated new leads
- Performed cold calling and prospected for fresh business
- Managed client care and general account
- Promoted sales of program sponsorship and features
Education
Bachelors Degree - Business Administration
University of Glamorgan
Professional Diploma - Marketing
London Center of Marketing
Diploma - Marketing
The Institute of Commercial Management
SSSCE -
Takoradi Secondary School
Skills
- Good Communication & writing skills
- Computer literate
- Accepts responsibilities and meets deadlines
- Sales training and leadership
- Sales leadership and training
- Social media marketing
- Revenue growth
- Financial acumen
- Business modeling
- Partnership development
- Competitive intelligence
- Networking
- Channel development
- International business
- Pipeline development
- Lead generation
- Service delivery optimization
- Pricing strategy
- Customer engagement
- Proposal writing
- Performance management
- Key account management
- Corporate communications
- Stakeholder management
- Organizational development
- Sales coaching
- Industry networking
- Innovation management
Hobbies and Interests
- Enjoy listening to music
- Reading
- Playing soccer
- Volleyball
- Traveling
- Admiring nature
- Interacting with children and the aged
Training
- One day Developmental Seminar on General Investment at UCOMS-Accra
- Success revolution 2006 and 2007 at Takoradi
- Strategic life planning, leadership and personal development
- 2nd Biennial football expo 15 to 17 January 2008
- 1st International Business Summit at Shippers Council Takoradi
- Contemporary Skills in Management (Organizational Leadership, Analytical Skills, Report Writing, Team and Interpersonal Skills.) UCOMS, Accra
- Career Seminar 2008 on 14th June 2008 at the British Council, Accra
Languages
- English
- Akan
- Ga
- Twi
References
- Mr. Alfred Acquah, Business Development Manager, Cal Bank, Western / Central Sector, +233(0)244-722046
- Mr. Matthew Martin Anderson, CEO, Aseda fm, Takoradi, +233(0)27-7363500
- Nana Apeanti, Human Resource Manager, Angel Broadcasting Network (ABN), Ghana, +233(0)24-4255978
Personal Information
- Place of Birth: Accra
- Date of Birth: 09/22/85
- Nationality: Ghanaian
- Marital Status: Married
Timeline
Director of Business Development
ABN
01.2025 - Current
Director of Operations
ABN
03.2022 - 12.2024
General Manager
Ahoto Fm
03.2017 - 12.2021
General Manager
Flex Fm
04.2014 - 02.2017
Marketing Manager
Aseda Fm
09.2009 - 04.2014
Sales Manager
Kyzz Fm
08.2005 - 08.2009
Bachelors Degree - Business Administration
University of Glamorgan
Professional Diploma - Marketing
London Center of Marketing
Diploma - Marketing
The Institute of Commercial Management
SSSCE -
Takoradi Secondary School
Similar Profiles
Jaedyn FlintoffJaedyn Flintoff
Self Employed Concreter/formworker at ABNSelf Employed Concreter/formworker at ABN
Boukje GerdesBoukje Gerdes
Bartender at AbnBartender at Abn
NICOLE GREENWOODNICOLE GREENWOOD
Disability Support Worker at ABNDisability Support Worker at ABN